On the eve of Double Eleven, Nippon and JD.com signed a strategic cooperation agreement in 2020, in view of the upgrading and optimization of the home improvement and sewing industry, the two sides jointly released the "698 Tile Good Sewing" White Paper on U.S. Sewing Service, and Nippon launched a new waterborne epoxy color sand U.S. sewing agent in Jingdong to comprehensively enhance the product and service experience of the U.S. sewing product market. Nippon Kitchen and Bathroom Base Materials Division was established in 2016, although it has only been established for 4 years, it has been in a "rapid growth period", and there are currently more than 500 offline stores, online stationed in Jingdong, Tmall and Pinduoduo and other e-commerce platforms. Offline, online o2o sewing double-package services in 30 cities and double-package services in 129 non-online cities have been opened. As the general manager of the business unit, Mr. Zhao Wanli keenly observed the strong demand of contemporary consumers for high-quality home improvement products, vigorously promoted the research and development of new iteration products and actively opened up new channels for online sales, helping Nippon to make great strides towards the goal of "all-round painting service provider".
Zhao Wanli, general manager of Nippon Kitchen and Bathroom Substrate Division
Product iteration accelerated, and the United States seam agent and tile glue have moved from 10 billion to 100 billion market scale
In home decoration, tile laying is one of the indispensable links. In order to prevent thermal expansion and contraction of tiles, seams are treated when laying tiles. In recent years, the iteration speed of tiles has accelerated, and it has developed to the seventh generation, and matte tiles and large plate tiles have become popular products by the public. Tile gap filling has undergone the evolution of a variety of products, and after the early use of caulks with white cement as the main material for a certain period of time, there are phenomena such as blackening, mold, and shedding. In order to solve consumer pain points and cater to the iteration of tiles, American sewing agent products came into being. According to the statistics of China Ceramic Industry Association, the potential scale of the sewing industry exceeds 100 billion yuan, and the current market maturity is less than 10%, and there is huge room for development in the industry and consumer market.
As a new iterative product, Nippon's waterborne epoxy color sand seam has greatly improved its environmental protection, from oily to water-based; low refractive index, close to matte, containing particles, more able to show the quality of tiles; good construction, from only using glue guns to usable batch scraping tools.
Waterborne epoxy color sand construction
In addition to the American seam, tile glue is also another important product of Nippon Kitchen and Bathroom Division "With the improvement of tile quality, the water absorption rate is greatly reduced, and the density of tiles increases. The traditional tile uses cement and yellow sand, which can only meet the needs of high-water absorption tiles, and the tile adhesive is 10 times that of cement yellow sand. With the advancement of hardcover houses in China's real estate market, the requirements for the flatness of housing walls have been greatly improved. In addition, tile glue facilitates the transformation of tiles from thick to thin, saving some valuable kitchen and bathroom space. The United States seam agent and tile glue currently account for about 50% of the sales of the division Market size, and similar to the United States seam agent, tile glue is currently tens of billions, the industry is expected to reach a scale of 100 billion in the future," Zhao Wanli said.
(Tile glue) usage scene
In view of the leakage pain points of existing houses, repair waterproofing has become a trend
In recent years, the awareness of waterproofing in domestic buildings has gradually improved. In the context of the real estate market stock housing is much larger than the number of new houses, the stock houses that only do simple waterproofing have leakage problems, mainly in the wall, kitchen, bathroom, roof and other areas. Leaking homes not only causes trouble for homeowners, but can also cause unnecessary neighborhood disputes. Solving the problem of house leakage has become the "just need" of consumers - the survey shows that kitchen and bathroom decoration accounts for 40% of the local decoration/renovation demand.
For the waterproof industry, Zhao Wanli said that in the future, China will also develop in the direction of repair waterproofing. The number of housing stock in China is increasing, and there are more research on newly delivered waterproof products, and repair waterproof products have just received attention. China's waterproof market is vast, and the technological innovation of repair waterproof products will be the future development trend.
Promote the standardization of products and services, and create a new model of e-commerce building materials consumption
Like coatings, U.S. sewing products also belong to the "3 points and 7 divisions of labor", and good products need good construction. For Nippon, it is not only a single product, but from the product system, scene solutions, construction personnel training, worker certification and other dimensions, to ensure the implementation of standardization. To this end, Nippon attaches great importance to the service awareness of customers and consumers, and in the past 10 years, it has gradually formed service standards starting from the customer demand side. With the eight training bases set up by Nippon and Nippon University, which is fully open to the society, a large number of professional industrial workers are exported to the industry, and the future sustainable development of the coating industry is fully guaranteed.
The "698 Tile Good Sewing" Beauty Sewing Service White Paper jointly released by Nippon and JD.com summarizes the three quality guidelines of "6 heavy services", "9-step construction" and "8 major acceptances". Zhao Wanli said, "The epidemic has changed the living habits of consumers, everyone has more time to 'online', and e-commerce live broadcasting has been pushed to the cusp of the storm." The Building Materials Chamber of Commerce is paying more and more attention to online promotion channels. As an important e-commerce platform, JD.com is also actively promoting the delivery of products and construction services to customers with high quality. The two sides have found a point of cooperation through resource sharing in various aspects such as market trends, big data analysis, and industry development. ”
The rapidly developing Chinese market, especially in the increasingly normalized "post-epidemic era", the home furnishing industry has once again stood at a new turning point. While the Internet is close to customer needs, it also puts forward higher requirements for home improvement building materials. In the face of these rapid developments, Zhao Wanli said: "Nippon from the group to the business department, this year has increased its investment in e-commerce, hoping to significantly increase the proportion of online sales, maintain the consistent refresh mentality, and create a new model of online home improvement for more consumers." ”