On November 2, Beijing Zhongtian Sports Development Co., Ltd. (hereinafter referred to as "Zhongtian Sports") officially announced that Yang Zhe was appointed as the chief strategy officer of Zhongtian Sports, with overall responsibility for the business related to brand strategy.
It is reported that before joining Nakata Sports, Yang served as vice president and chief marketing officer (cmo) of Xiaomi Group, vice president of Huawei's consumer business, general manager of CMO in China, general manager of Samsung Electronics Marketing Department, and senior management positions in many world top companies such as Apple Computer and Motorola in the United States.
After joining Zhongtian Sports, Yang Zhao will be fully responsible for the work related to the brand strategy of Zhongtian Sports, using its rich management experience, combining authoritative endorsement and information technology means, integrating resources, promoting the construction of "Internet + fitness" and "Internet of Things + fitness", promoting online events, creating a sports management service system, and promoting the intelligent development of national fitness.
It is worth mentioning that the addition of Yang Zhu is also the first heavyweight executive in the field of technology consumption introduced by Nakata Sports since its establishment. Cai Yong, vice chairman of the Chinese Athletics Association, said: "The Zhongtian Athletics Association is in a critical period of substantive reform, and to deal with the relationship between the present and the future, the system and the market, Zhongtian Company has the heavy responsibility of substantive reform. ”
So, what kind of chess will Nakata Sports play in the future?
XiaoBa and Cai Yong, vice chairman of the Chinese Athletics Association
Zhu Shixing, vice chairman of the Chinese Athletics Association and chairman of Zhongtian Sports
Yang Zhao, Chief Strategy Officer of Nakata Sports
Let's talk together...
Q: Under the wind of national fitness, how can Nakata Sports make more Chinese people fall in love with sports?
Yang Zhao: I think Nakata's future is more inclined to build a digital technology aircraft carrier. Because the digitization of sports is a major trend in the development of sports in the future, in the era of national fitness, by digitally upgrading traditional sports with science and technology, more people can love and pay attention to sports, so that the public can easily access sports and get a sense of participation in sports in real time.
Q: How can past experience help the sports industry?
Yang Zhao: Joining Nakata, on the one hand, in the digitalization of sports, I will bring about the leading development of rapidly iterative technologies in the Internet and high-tech industries, as well as the grafting and combination of technology and humanities. On the other hand, international enterprises have relatively good management norms, processes and strategies to sort out and operate brand culture. But as far as the industry itself is concerned, there is still a lot to learn to take root, which is a cooperative relationship of mutual support, mutual growth and mutual dependence.
Q: Under the epidemic situation, how can Nakata Sports overcome difficulties and ensure the smooth progress of sports events?
Yang: Actually, this is part of digitalization. During the epidemic, we are running online events, where everyone can complete the race individually, and at the same time they can run and discuss with friends across the country online. The digital platform also provides the function of uploading data such as heart rate to the cloud and analyzing the running status at any time. It can be said that during the epidemic period, it has actually strengthened consumers' practical demand for sports digitalization.
Q: How does Nakata Sports build this platform to achieve monetization?
Zhu Shixing: This is a very direct problem of monetization in industrialization. After the establishment of our digital platform is completed, it is equivalent to providing a life scene for the people covered by the platform. What we have to do is to connect the IP we have, including the introduction of a part of the traffic and related industries, so that they can generate commodity transactions, form related industries, and establish ecological chains for all parties. By providing products for consumers and empowering enterprises, it leads to opportunities for industrial realization.
Q: How is the AFC progressing in industrialization reform? At this point in time, the introduction of heavyweight cross-border talents such as Yang Zhe, will there be any big moves in the future?
Zhu Shixing: With the reform of the association, we have been thinking about it. In the past, the sports industry was more similar to the business model of sponsorship, the value of the service industry was relatively low, and the survival of sports companies was better than that of some equipment companies. In view of this situation, we are thinking about the fact that we cannot do sports industry in terms of sports. Because the noodles that can be done in this way are really very narrow. Therefore, we need to introduce cross-border and breakthroughs, through the good presentation of sports itself, the IP, themes, traffic in other fields, combined with sports, to form an industrial chain. In the future, whether we can combine digital, technology, and financial capital with the industry to make our own ecosystem for the sports industry, the space here is huge.
Q: What do you think the future business prospects for the athletics industry are?
Zhu Shixing: I think the Chinese Athletics Association currently has two functions. One is the competitive level, competitive sports for the glory of the country; the other is the mass sports level, to promote the fitness of the whole people. Competitive sports, with the development of the economy, through some technical means and software and hardware investment, our achievements have made breakthroughs in all aspects. So at present, we are more concerned about the development of the industry. An important breakthrough in the development of the industry is the development of youth sports, no matter what kind of sports teenagers develop, they must first have excellent physical fitness, athletics is the basis of all sports, so such a large sports development volume is the soil for the vigorous development of the athletics industry, and now we think that this outlet should have arrived.
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