Huizheng Information: "2021-2025 will be the key 5 years for Bardex Group to move forward, for this reason, the group company has formulated a development plan for the next five years, through the introduction of third-party forces in the decorative coatings channel to carry out active marketing, comprehensively upgrade the marketing system, empower terminals, and open up a new height of brand marketing." This is an important speech by Fang Xueping, chairman of Bardex Group, at the National Excellent Dealer Summit on Bardex Group's active marketing on September 25.
Since the official launch of the "Bardex Active Marketing" model, the group company has been adhering to the concept of "taking the initiative and empowering the terminal", providing dealers with key surprise plans for the market, and dispatching marketing elite teams to help and train on site, accurately conveying development strategies and market conditions, so that every dealer is not left behind and achieves a win-win situation.
A few days ago, the second station of Bardex active marketing won a successful victory in Hunan Changde Bardex Art Paint Marketing Service Center, a 30-day efficient activity explosion, accurately improving the execution and cohesion of the Changde marketing team, quickly seizing the terminal market, and improving the reputation and competitiveness of Bardex Art Paint in the Changde painting market!
At the same time, at the "Bardex Factory Subsidy Festival and 21st Anniversary Thanksgiving Meeting" held by Changde Bardex, the marketing elite team of Bardex Group and many oil and wood workers and masons in Changde attended the conference, and Changde Bardex gave back to every customer and friend present through activity gifts, preferential policies, order benefits and other tangible benefits, and the hot signing site also proved everyone's recognition of Bardex's quality, and laid a solid foundation for the active marketing of Changde Bardex.
It is understood that in the second station of Bardex active marketing in Changde Dongxing Furniture Square 600 ㎡ Bardex art lacquer experience hall to carry out, the activity through the brand general agent and regional distribution linkage, combined with the model house collection, conference marketing, store gifts, policy gifts, pk rewards and punishments and other forms, all-round cut into the market, with "quality + service + word of mouth" and end customers to establish a good communication environment, with sincerity to return the support and trust of customers, and finally signed a total of 600+, sales exceeded 10 million!
Bardex active marketing second stop
All along, Changde Bardex insists on working hard in active marketing, and the holding of this "Bardex Factory Subsidy Festival" activity empowers the team elites with brand management and omni-channel operation skills, and deeply penetrates the brand service concept through actions such as morning meetings, one-on-one guidance to improve the reception process, and on-site measuring scales, and fully realizes the high degree of unity of the thoughts, goals and actions of store personnel, which are the key links in this activity to achieve such excellent results.
In addition, in order to stimulate the competitive spirit and honor of all participating brands, Mr. Liu of Changde Bardez will be the elite and the store with excellent performance as the master of the king, the first place in the order, the fast one-handed... And in the morning meeting, honorary commendations were made, so that every member worked hard for the honor of the team.
Take the initiative and seize the opportunity! This active marketing activity has illuminated the future development direction for Changde Badeshi, and at the same time, in order to stand out from the fierce market competition, Changde Badeshi must turn "passive" into "active", improve service capabilities, sink end consumers, and achieve the goal of the top three in the Changde coatings market.