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59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

Located in the central square of the National Exhibition and Convention Center, the Shanghai Pavilion made a wonderful appearance, interpreting "the city, making life better" with the inheritance and innovation of the Shanghai brand.

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

Shanghai Pavilion of the Expo.

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

The landscape sculpture "Eye of Shanghai" presents the skyline of Shanghai and the rapid development of the city by pulling up the text.

The overall outline of the Shanghai Pavilion constructs the main structure with artistic "sh", symbolizing Shanghai's open, innovative and inclusive urban character. The total area is 540 square meters, which is the largest in the calendar year.

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

The exhibition area of "Centennial Huazhang", the "Guangfulin Cultural Relics Three-legged Cup", the root of Shanghai, selects the iconic three-legged clay pot form of the Guangfulin period excavated, adding history, culture and interest.

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

"Hai Na Bai Chuan" souvenir. Selected century-old products, including Merlin golden pot, Shanghai Shikumen yellow wine, Wang Yutai tea, great white rabbit small white rabbit packaging, etc.

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

"Wang Anis into the painting", based on the combination of the original painting of Jinshan farmers and the silk scarf, has a unique Shanghai style.

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

Duo Yun Xuan non-heritage woodblock watermarking technique.

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

Eight treasure ducks of the old Shanghai Hotel.

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

Green Wave Corridor Haipai dim sum, live display "lotus rhyme set point", "lady set point".

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

Shen Dacheng twenty-four solar terms gift box.

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

Merlin canned and great white rabbit series products.

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

Guangming this year's new product series "New Youth Ice Cream" and "Bright Little Red Brick".

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

Old City God Temple pear paste lollipop, this cute lollipop is the new favorite of this century-old pear paste family in 2021, inheriting the national intangible heritage traditional pear paste candy production technology, and jointly launching the lollipop shape with Qiaohu Innovation.

The exhibition hall is divided into three sections: "Centennial Huazhang", "Intelligent Future" and "Sustainable Fashion", creating a "Shanghai Brand Into the Bo Debut" new product collection store, focusing on 59 annual new products, 24 seasonal new products, 6 new products in the Bo, and hundreds of fashion products from 51 brands in Shanghai.

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

In the "Intelligent Future" section, the three cars brought by "Phoenix" are all the first to enter the Expo.

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

In the "Sustainable Fashion" section, the "Double Sister", which has won the Panama special gold medal, debuted the new Flower of Life Repair Series.

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

"Material" fashion exhibition area.

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

The remaining three kinds of vehicle-grade fabrics in automobile manufacturing, "seat belt", "airbag" and "BASF leather" are reused to create a new fashion and environmental protection series of concept clothing.

This year, relying on the resources of the Shanghai Municipal Council for the Promotion of International Trade, for the first time to build the "Shanghai Pavilion on the Cloud", open an online exhibition hall, realize online and offline linkage, in-field and off-site power, in addition to synchronizing the exhibit information of the exhibition hall, but also through cloud trading, cloud live broadcast and other ways to enhance the functionality and influence of the "Shanghai Pavilion", leaders can scan this two-dimensional code, experience "a mobile phone cloud tour Shanghai Pavilion".

59 annual new products, 6 debut new products, 51 brands in Shanghai concentrated on the Expo...

Column Editor-in-Chief: Zhang Chunhai Text Editor: Zhang Chi Image Editor: Zhang Chi Editor Email: [email protected]

Source: Author: Jiang Diwen