In order to promote the food culture of Yanzhao, Langfang City actively carried out the creation of the "Ji Cuisine Chongli Menu" brand promotion demonstration store. On October 29th, the "Ji Cuisine Chongli Menu" brand promotion cooking training class sponsored by Langfang Municipal Bureau of Commerce and co-organized by the Municipal Catering Association was launched. The 8 participating companies' special chefs showed their skills on the spot, exchanged special dishes, and discussed cooking techniques.
The Beijing Winter Olympics is both a visual feast and a feast on the tip of the tongue. After more than a year of research and development, the "Chongli Menu" served during the event was officially announced in September 2019, including a total of 360 dishes (300 dishes in Hebei and 60 dishes in other provinces and cities), of which 8 dishes from Langfang's smoked pigeon, Palace Wotou River shrimp, safflower juice stuffed oxtail, Jiuding Braised Mountain Zhen, Langfang Yipinyan, Xianghe Meat Cake, Stove Cake and Yipin Baked Cake were selected as "Chongli Menu".
In order to promote the research and development results of "Chongli Menu", help the Winter Olympic games and the Winter Paralympic Games, and expand the influence and reputation of Ji cuisine, Langfang City selected 8 enterprises to participate in the "Ji Cuisine Chongli Menu" brand promotion demonstration store according to the scale and characteristics of each catering store and recommended by various counties (cities and districts). During the creation process, the participating enterprises launched 30 Chongli menu dishes in the store, and incorporated them into the store's menu for sale in the market, and participated in the "Chongli Menu Promotion Consumption Month" activity throughout the process.
Dong Meichen, deputy director of the Municipal Bureau of Commerce, said that through the creation of the "Ji cuisine And Chongli menu" brand promotion demonstration store, the quality of catering service management in Langfang was improved, brand innovation was promoted, the ji cuisine brand was created, and the story of "Ji cai brand" was told. (Reporter Jia Shumin Correspondent Li Linbi)
Source: Langfang Daily
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