In the face of a more complex international public opinion environment, how to tell Chinese stories well on the internet audio-visual that grasps the new media code is an increasingly important issue in the media field today.
In recent years, the quality of Chinese audio-visual programs has been significantly improved, and a number of high-quality works have brought rich visual experiences to overseas audiences with their unique aesthetic value, cultural connotation and communication characteristics, and have also become an important window for audiences from all over the world to understand the true, three-dimensional and comprehensive image of China, making positive contributions to enhancing the influence of Chinese culture.
For example, news programs produced by China International Television and other countries have gradually reached more international audiences, and many film and television works such as "Rock Sugar Stewed Sydney" and "All Is Good" have been broadcast overseas through new media platforms such as Netflix, and the ratings are good... China International Television Corporation's distribution network covers more than 200 countries and regions around the world, and outputs 20,000 hours of programs in various languages every year, including the series of "Ode to Joy", "In the Distance" and "China on the Tip of the Tongue" that are familiar to domestic audiences.
In terms of innovative discourse, China International Television began to try to publish short videos by establishing internet celebrity accounts. "Snowy Road Book" is China International Television's attempt to actively explore new expressions of foreign discourse on the occasion of the 55th anniversary of the establishment of the Tibet Autonomous Region, and for the first time, it uses the theme of "goods" on internet celebrities, and tells the story of the governance and development of Tibet in a variety of new forms such as experiential live broadcast and first-view vlog, which is loved by overseas audiences. Mango TV is inclined to be young in content to achieve a good international dissemination effect.
Especially appreciated by the industry is the second season of "Kung Fu Apprentice" - "Kung Fu Apprentice's Walk to China", which chose to build a well-off society in an all-round way as the theme, let foreign young people come to China to experience the experience of poverty alleviation, and provide Chinese wisdom and Chinese solutions for the world.
"Kung Fu Apprentice" is positioned as the first transnational professional experience documentary program in China, supervised by the Information Office of the State Council, specially guided by the Foreign Promotion Bureau of the Information Office of the State Council, the Department of Network Audio-visual Program Management of the State Administration of Radio and Television, the Information Office of the People's Government of Hunan Province, and the Internet Information Office of Hunan Province, and jointly produced by discovery Exploration Media Group, Mango Super Media, and MangoTV, and gathered in the production of future media. From September 28th, "Kung Fu Apprentices in China" will be launched every Monday at 10:00 a.m. on Mango TV and Mango TV International app (mangotv). At the same time, the show will continue to "go out". Since October 17, discovery global television network broadcast, including New Zealand and Australia, every Sunday from October 18 at 16:00 in South Korea; every Sunday from October 18 at 18:00 in South Asian countries and regions such as India; and every Sunday from October 18 at 20:05 in southeast Asian countries and regions such as the Philippines.
The special feature of this program is that it invites ten international young people from different countries with different occupations and professional backgrounds to deeply experience and learn the "kung fu" of poverty alleviation in rural China, and jointly witness the achievements of China's well-off society construction in 2020.
"Walk to read" China, read China on the road to moderate prosperity
2020 is the year when China decisively fights against poverty and wins the all-round well-off, and the economic development has penetrated into every piece of land in the countryside. The second season of Discovery Media Group's original reality show Kung Fu Apprentice will follow 10 entrepreneurs from around the world and document their in-depth experiences in remote rural areas of China.
From skilled Yunnan villagers to world-class Inner Mongolian horse trainers, runners will experience first-hand how innovation can be used to alleviate poverty and revitalize China's countryside in some seemingly impossible places.
Each week, these entrepreneurs learn from the innovations of the locals by participating in apprenticeship experiences designed specifically for them, and bring new contributions to the local area in combination with their own characteristics.
This group of young and enthusiastic young people not only have unlimited enthusiasm for exploration, but also have considerable business experience and brains, what kind of entrepreneurial inspiration will they be inspired by the new model of poverty alleviation in rural China?
In the Honghe Hani Rice Terraces in Yunnan, they will explore the local tourism poverty alleviation model and witness how the agricultural cultural heritage is "alive"; in the southern mountains of Ningxia, they will learn how the name of "the hometown of cold and cold vegetables in western China" came from; in Yizhang County, Hunan, they will experience the life of a "net red new farmer", turning their mobile phone into a "new agricultural tool", and live broadcasting into "new agricultural work"...
In each episode of the show, they will also compete in groups under the leadership of the host Wu Zhentian and the leader, going through multiple tests of interviews, in-depth experience and ultimate tasks, and finally decide the winning team, and one person will be eliminated in the losing team. The "Champion Apprentice" that will be finalized this season will also receive business plan support.
Today's Chinese story, an innovative international expression
Ten international apprentices are from China, the United Kingdom, Italy, Brazil, India, Mexico, Afghanistan, the Philippines and other parts of the world.
Among them are elite apprentices with entrepreneurial experience: Ying Xuanran, a "genius scholar" from the United Kingdom who has his own beauty chain institution; Yu Wen, a Filipino girl who runs a bakery; a "living artist" who runs a bakery; Francico, a top chef from Italy; Wang Xihuachen, a post-90s Chinese Beijing girl with three British aviation schools; Peng Zengyi, a Chinese-Bangladesh mixed-race "overbearing president" who loves public welfare and likes fitness; Tan Hangyu, a boy next door to Macau who founded an educational technology company after studying abroad, and Dani, an international trade entrepreneur from Brazil who has lived in China for ten years.
There are also entrepreneurial newcomers with unlimited enthusiasm for exploration of China: social talents who have studied at the Massachusetts Institute of Technology in the United States and traveled to 88 countries and 17 provinces in China, Karolina from Mexico; Kamal, an Indian youth who participated in the China-India Youth Dialogue Forum; and the son of a simple, cute and stubborn diplomat, Al from Afghanistan.
Although they come from different countries and have different occupations and professional backgrounds, with in-depth experience and learning of the "kung fu" of poverty alleviation in rural China, they will jointly witness the achievements of China's well-off society construction in 2020.
In the first episode of "Kung Fu Apprentices' Day Study in China", 10 guests gathered at the breathtaking UNESCO World Heritage Site of the Hani Rice Terraces in Yunnan, China, to start the first apprenticeship course.
In the skilled village of Hani, the apprentices learned from industry master Samanthahu how the Azhiko Project used the tourism income distribution system to allow residents to maintain their traditional way of life and still allow the entire village to have enough income to lift itself out of poverty.
At the end of the first apprenticeship challenge, the apprentices tried to promote the village by making TikTok videos, and then used their expertise in social operations to help the ancient village.
As a program of online communication, "Kung Fu Apprentice's Walk to China" is practicing the innovative expression in today's international communication - through the perspective of foreign youth, witnessing the fruitful results of China's poverty alleviation, and outlining to the global audience China's confidence and determination that "no one can be less on the road to moderate prosperity".
Synthesized from Guangming Daily, China Network Audio-Visual, etc
Edit: Jiang Fang