To say that over the years, in addition to the entertainment industry, what circle can be hotly searched every three to five places? That is estimated to be the "circle of science and technology". Before there is Xiaomi Lei boss 'are you ok', after the hammer Lao Luo's "long live understanding", as the application of intelligent technology in our lives is more and more extensive, these technology circle big guys, celebrities also out of the circle, the traffic is no less than the first-line stars, their words and deeds often cause heated discussion. Yesterday, Lao Luo, who can be called "the first Internet celebrity in the technology circle", forwarded a Weibo of Li Sledgehammer, and made a statement that he was a strong platform for the ideal car, and opened a "mutual pity" mode with netizens.
Lao Luo mentioned in Weibo that the company gave himself a budget of 5 million yuan to buy a car - Teacher Luo's treatment was really good, but Lao Luo only spent more than 300,000 yuan in the end to buy an ideal one. Let's see, what is the concept of 5 million, Mercedes-Benz Maybach S-Class, Lamborghini URUS, Bentley Bentayga, Aston Martin DBX... After seeing that the rich people are such a "simple" and "boring" choice, let's see why Lao Luo gave up the Lamborghini, Bentley, Mercedes-Benz and other sacred cars that make us mortals yearn for, and chose an ideal car that is "unknown".
Oh, the above one is the same ideal one of Lao Luo. In order to "speak with facts", the author also specially borrowed an ideal one of baby blue colors.
Lao Luo also wrote in Weibo that "a big problem in today's automobile industry is that most of the people who make cars are people who don't understand products at all, but Li Xiang and Musk are obviously not." Lao Luo's sentence undoubtedly gave the ideal car a very high evaluation. Lao Luo's words are not open-ended, and the starting point of many traditional car companies to build cars is indeed not the product and user, but the configuration of competitors and the preferences of leaders. As the founder of Ideal Car, Li Xiang also successfully founded the largest automotive vertical website in China before creating Ideal Car, which also made Li Want to understand the real needs of users. Therefore, Ideal Car is probably the only car company that only provides one configuration model, because they believe that the configuration of this car is enough to meet the needs of all users.
What is the strength of the ideal one in Lao Luo's mouth, "Even if it is compared with a car that is several times more expensive than it, it is almost completely unequal", which can make Lao Luo, who has always been picky, so sure. Let's start from the perspective of Lao Luo, a real user, to see which points will be the key to impressIng Lao Luo.
Decent – "I'm not from a good background and have a poor upbringing, but I've always tried to be a decent person." "
For a person who pursues "decency", buying a car naturally cannot be undignified, not to mention that Lao Luo needs a person who "goes out to meet people". The design of the ideal one is not as stunning and vulgar as when Tesla came out more than a decade ago, nor is it the increasingly radical novelty of traditional domestic cars. However, the huge middle net, the LED light group with the effect of running water lights, the round but heavy body, plus the distinctive baby blue, the "decent" you want, the ideal one can give. "Up to the hall, down to the kitchen" is perhaps the most appropriate evaluation of him.
Central control part, T-shaped layout, concise.
Four LCD screens, each performing its own duties, technology.
Such an interior should be deeply rooted in Lao Luo's heart. As a lao Luo who stumbled on the user experience when developing mobile phones, he will naturally take a high look at the ideal one interior full of technology.
But superficial, it will never be Lao Luo's style, otherwise he would not have stubbornly added the designer's name to the hammer phone system, after all, it will almost never be seen by users.
Under the ideal one's huge front grille, hidden is the active intake grille, which can not only speed up the range extender heating, but also reduce wind resistance and reduce energy consumption. The radar all over the body provides the ideal one with a 360-degree panoramic image function, which allows users to easily control the "Big Mac" with a body of more than 5 meters at any time, so that you can decently park the car in the parking space even in the bustling parking lot. There is also a kick-type electric tailgate, when you have two hands full of large bags, gently lift your feet to automatically open the tailgate, without losing your dignity.
It is true that the ideal one can not give you such a face as Mercedes-Benz and BMW after all. But just like in the comments in the face of netizens' questions - "how to say that the whole Mercedes-Benz S-class how to meet people", Lao Luo just replied lightly and lightly, "That is Di Si's idea".
Bigotry – "We believe that bigotry is a fortunate thing. In manufacturing, he is a virtue. "
Lao Luo is paranoid, which is well known and no one refutes it. His paranoia about technology feeds back into products and users, which is a high degree of fan stickiness and value recognition.
The students who used the hammer mobile phone at that time all scorned other people such as Apple, Xiaomi, Samsung and the like, which is value recognition. Today's ideal one is also very popular, and 98% user satisfaction and excellent user reputation speak for themselves. Just like the owner of the car that lent me, when the key was handed over, he only said one sentence: "The ideal one is really good, you give more publicity."
And all this is probably inseparable from Li Xiang's paranoia. On the eve of last year's delivery, in order to allow the owners of the first batch of vehicles scheduled to deliver cars to enjoy the upgraded configuration of the 2020 models, Ideal Car did not hesitate to delay delivery and upgraded for the first batch of users free of charge.
One of the highlights of the 2020 upgrade is to replace the two-row window glass with a double-layer soundproof privacy glass, so that the front windshield and the first and second rows of side glass of the ideal one have become double-layer soundproof and thermal insulation glass. At the same time, all four tires were upgraded to Michelin primacy silent tires. These two configurations alone are difficult to appear in other brands of sub-million-class models. And the ideal car is so paranoid, in exchange for the ultimate in-car mute effect. Coupled with the ideal one's standard comfortable headrest, it makes a ride really a treat.
The paranoia of the ideal car goes far beyond that. The second row of outer armrests was eliminated in the 2020 model because of the investigation of a large number of actual use scenarios. They found that the outer handrails would bring many inconveniences and safety hazards. For example, it affects passengers getting on and off the bus, reduces the seating space, affects the operation of seat adjustment, and easily squeezes the arm by mistake... There are also ideal ones in the second row to add two 12v power interfaces, so that grandparents can use milk warmers, mobile phone fast charging and so on in the car.
These subtleties are easy to overlook, but it's these details that make for the ideal one great ride. Good design is actually to hide the function invisible, as Lao Luo said: the characteristics of good software are that they have not been used, but they always feel as if they have been used.
Technology or people - "We work in technology companies every day, and what we actually solve is not a scientific problem, but a human problem." "
The same is true for car manufacturing, and the future of automobile manufacturing must not solve a technical problem, but a human problem. Here we are going to talk about the technology of the ideal one.
Ideal Car is different from other new car-making forces, it abandons the pure electric technical route and chooses the range-extending route. Countless "car critics" on the Internet are also attacking this technical route of the ideal car, in their eyes, this kind of "take off the pants and fart", "violate the basic conservation of energy law" technology should not appear in the 21st century car. But when we pull down the car reviewer, the manufacturer, and the user, is it really a technical issue that we are discussing?
No, we're going to talk about "people", "users".
Nowadays, pure electric vehicles are already the trend of the times, and I believe that in the future, it must be the world of pure electric vehicles. But why are there still very few users who buy pure electric vehicles compared to fuel vehicle users? Because pure electric vehicles still can't solve the problem of long-distance battery life. Whether your pure electric car has a range of 500 kilometers or 800 kilometers, when you are ready to run a long distance, you will definitely give up your tram. The slow charging speed and weak infrastructure such as charging piles are still problems that need to be solved in the current five, ten years or even decades.
"The city of Rome was not built in a day", and the gas stations all over the country were not built in a day, and the charging speed that can be as convenient as refueling is also not achievable in a day. Everyone is expecting that the technological mutation can occur at the specific practical technical level of the battery charge and discharge rate, just like everyone in the "Red Bank Project" in "The Three-Body Problem" expects that the "technological mutation" can occur in the technical field of "searching for alien civilizations".
What the ideal car does is that whether or not the technological mutation can happen, he gives the best solution at the moment - the extender. The 180 km endurance in pure electric mode is enough for the average user to commute to work for a week. Once a long-distance drive is required, the 1.2t engine can be on standby at any time, providing power for the motor, and from the practical use level, it is no different from traditional fuel vehicles. However, in terms of driving comfort and fuel economy, it has done a good job of balancing. According to the feedback of the owner of the borrowed car, since he bought the car, as long as the urban car almost all rely on pure electricity, every day after work has developed the habit of booking electricity peak valley automatic charging, the average monthly cost of the car is only about 100 yuan. Occasionally, a certain month of business trips or travel more, oil and electricity mixed, 100 kilometers of fuel consumption is also about 8l. The cost of such a car is enough to save money. With such a car experience and cost, is there any point in over-discussing the advanced nature of technology?
In fact, Li Xiang also said that electric vehicles and automatic driving are irreversible futures. Therefore, Li Xiang is not a person who runs counter to the future in the eyes of some people, but on the contrary, he is rational enough to stand on the present while seeing the future clearly, preferring to be ridiculed by thousands of people, but also to solve the current problems for users, and the spirit is commendable.
In today's era when everyone is cautious in words and deeds, people like Lao Luo are destined to become the target of public criticism. But Lao Luo, who once climbed to the top of the mountain, has always scorned the judgment of the outside world.1 Ideal one has just achieved 10,000 vehicles off the production line, which takes half a year, and this speed surpasses Tesla and Weilai. But behind this 10,000 units is not all smooth sailing, several negatives have made the ideal car always on the cusp of the storm. At such a moment, Lao Luo still dares to stand up and speak for the ideal car, and such a move is enough to be awe-inspiring.
"Dreams that are not ridiculed are not worth realizing." No matter what kind of dilemma the ideal car is facing at the moment, the author is willing to look at this independent brand rookie worth looking forward to with a more rational and objective attitude. It has shortcomings, it has flaws, but just as we were able to be infinitely tolerant of Tesla in the first place, I am willing to give the ideal car a little more tolerance. The road ahead is bound to be bumpy and bumpy, but I am also willing to go all the way with criticism and humility like the new domestic forces like the ideal car.
"We understand the hammer instead of staring at it, but picking it up and using it." —Martin Heidegger.