Hongxing Erke is a large sportswear company, because in July this year to Henan's exceptionally heavy rainstorm disaster area "bankruptcy donation" detonated the network, sales performance once soared 52 times. After 100 days, the popularity of Hongxing Erke dissipated, and nearly 10,000 people took off the customs every day, triggering heated discussion among netizens.
In fact, Hongxing Erke can be on the hot search is not alone, many movie celebrities in history have also set off sneaker culture, and there are also sneakers in classic movies. The reason why celebrity shoes attract attention is because of their topicality, and the top stream of these shoes is the sneakers that cultural celebrities have stepped on. Some shoes in history have been blessed by celebrities because of their consistent quality, thus becoming a classic of the century. For example, at the beginning of the movie "Forrest Gump", Forrest Gump has just finished running a long run, in addition to the muddy suit, people are most impressed by the pair of running shoes under his feet. In fact, the things under the feet are so magical, because by chance, they will also become a strong stroke in cultural history. Let's take a look at the sneaker figure in the classic movie.
Forrest Gump in running shoes
Born in 1967, the Nike cortez is the most classic running shoe in history. In the 1994 American film Forrest Gump, played by Tom Hanks, wore it and ran all over the United States, which made the sports athlete's favorite shoe jump into the field of mass culture.
When Forrest Gump says the classic line and his mother gives him "that life is like a box of chocolates, you never know what the next piece will taste", people's eyes are not on the candy box in his hand and the mud-stained suit, but on the pair of running shoes under his feet.
Yes, that's the charm of Nike cortez. Although it now seems that the sole of this pair of running shoes is long and narrow, a little awkward, and less ergonomic, in the 1960s, it was indeed carefully designed for long-distance runners, but over time, its cultural significance gradually became greater than the sports significance.
If Forrest Gump shoes have become a cultural symbol in the popular sense, then in the field of kung fu movies, there is another pair of running shoes that do not lose their sharp edge at all. That's bruce Lee's golden onitsuka tiger at his feet in his unfinished film Game of Death.
The onitsuka tiger Chinese translated as "onitsuka tiger", is a running shoe with a history more than forrest Gump. The earliest can be traced back to 1949, when he started as a basketball shoe and participated in many major international competitions. Later, in the 60s, there was a patent dispute with Forrest Gump Shoes, which is not stated here. We're talking about bruce Lee's golden version, code-named mexico 66.
Bruce Lee, as a kung fu artist, is very concerned about the practicality of shoes, so not only in the movie, but also in his daily life and training, Bruce Lee is also running shoes. Therefore, the onitsuka tiger, who followed Bruce Lee to fight various masters, was also given a kung fu symbol in passing.
Bruce Lee in running shoes
In 2003, in the film "Kill Bill" cooperated by the famous American film master Quentin Tarantino and China, the heroine played by Uma Thurman wore the same Mexico 66 as Bruce Lee, as a tribute to the predecessors, this pair of "little yellow shoes" also seemed to have the figure of a kung fu master.
The name "jack purcell" may sound strange to everyone at first. But if we say its nickname , "Laugh " — then everyone will laugh, and it turns out to be!
Don't look at this pair of shoes is a bit "rotten street", but its history can be even older than the previous two pairs. In 1935, Canadian badminton champion Jack Purcell designed a sneaker named after himself, which is the predecessor of "Open Laugh".
However, born in the 30s, "Open Your Mouth" only really laughed at the market in the 50s, because for a long time, it was only known in the niche field of athletes, until it met a generation of cultural symbols, the representative of the "angry youth" in the United States after the war - James Dean.
James Dean became a cultural icon of the 1950s against patriarchy and capitalism's repression of humanity by starring in the postwar American youth "Lost Generation" film Rebellion for No Cause. His red jacket attire in the film attracted American teenagers to follow suit. James Dean is also a badminton player in life, so Jack Purcell, who has been working hard to sell his shoes for 10 years after retiring, met this cultural icon and finally collided with the classic. (Zihua)