Jobs's life credo:
1. Things must be reversed, simplicity is wealth, self-discipline is happiness.
2. Minimalism.
3. If you are hungry for knowledge, you are as foolish as you are.
4. The most complex is the most simple.
Being abandoned and chosen makes Jobs cold and independent, while also having a way of behaving in a way that is easy for ordinary people.
Old Jobs would make the back of the cabinet and fence perfect; although these places were invisible, he liked to pursue perfection, and even if others did not see him, he would care about the Jobs that affected his childhood.
1. Childhood
As a child, Jobs greatly admired his father.
Incorporating great design and simple features into the product, and not being too expensive, was Apple's original vision.
Jobs found that his father was not as intelligent as he was, and in his heart he had a different feeling from ordinary people, playing a very important part in the formation of his personality.
In school, Jobs was not a child willing to accept authority, and Jobs was afraid that this authority would subdue him, and he would drive away all his curiosity.
Religion should emphasize more on spiritual experience than blindly breaking up dogma.
2. Jobs and his paranoia
Jobs would use some despised means to get what he wanted in order to achieve the goal. At the same time, he himself didn't think there was anything wrong with that.
Jobs's reality distorts his position, he eats only fruits and vegetables, so he is thin and sturdy like a Whippet, he has learned to stare at others without blinking, he likes to join in a long silence, intermittently and in a very fast speech, to tell a strange combination of passion and indifference? He looked like a wizard, he was full of charm, and at the same time creepy, he was constantly changing his image, looking a little crazy, he was often anxious as if there was an endless darkness wrapped around him.
Jobs would return that interest to the ultimate state of irrationality whenever he was interested in something, his mastery of the art of using snacks and silence to conquer others, and one of his tricks was to stare at the person he was talking to. He would keep looking into the other person's eyeballs and then ask a question to answer without avoiding his gaze.
He is extremely charismatic and deceitful, and can make things obey his super will. He was witty and confident, and a little arbitrary.
To make great inventions, not to make money, should do my best to put this life back into history and the long river of human thought.
Speaking of personal charisma is transformed into persuasiveness through the power of personality to persuade, coerce, and distort facts.
The power of the will can change reality.
If you sit down and watch quietly, you will find out how anxious your mind is, if you want to calm down, the situation will only get worse, but after a long time, it will always calm down, and there will be space in your heart for you to see more subtle things. At this time, your intuition begins to develop, not rational thinking, you will see things more thoroughly, but also more able to feel the real environment of the world, your mind gradually calms down, your vision will be greatly extended. You can see what you couldn't see before, and that's a practice.
If you act as if you can control something, that works, and I told him to pretend that you're in control of everything and people will think you're in control of everything.
Stewart, Brand is a playful dreamer he constantly creates. Running a business called Global Truck Shop, it started out as a wandering truck selling all sorts of cool tools and educational materials. I see God in those reliable tools and machinery.
If we can understand their needs and motivations, we can respond correctly and produce the products they need.
3. Apple's marketing philosophy
The first point is empathy, empathy resonance is closely integrated with the customer's feelings, we need to better understand the needs of users than any other company.
Point 2 is focus on focusing on focus in order to do what we decide to do, and we have to turn down all unimportant opportunities.
Point 3 Indoctrination Impute How does this involve people? According to the judgment of a company or the model conveyed by a product, if we show the product in an innovative and professional way, then the high-quality image is also instilled into the customer's mind.
When Jobs didn't want to be distracted by something, he would ignore it completely, as if it didn't exist at all, and sometimes he could distort reality not only to others, but even to himself.
Good artists just copy, great artists steal inspiration, and we've always been brazen about stealing great inspiration.
Good execution is just as important as great ideas.
He is completely on the opposite side of loyalty, and he will always abandon those who are close to him.
Reality distorts its position and acts according to its own rules.
Reality distorted positions are a mixture of several factors that contain a highly charismatic style of wording, a will to go and a fervent desire to submit reality to one's own intentions.
Comfort others will skillfully switch to the other, and sometimes he will suddenly take your point of view for himself, not even admitting that he has ever had different ideas.
You accomplish impossible tasks because you don't realize that he is impossible.
He always acted as if he was not bound by rules and reality.
You know he can destroy you and it makes you feel like you're changed, and if you crave his approval, then it can put you on the altar and have you completely. It's to be a pirate.
4. Jobs's three views and dealing with people.
Jobs had tight controls over the hiring process in order to find creative, brilliant and rebellious people.
The first is never compromised,
The second process is reward, and one day in the future we will look back on the time we spent together, and those painful moments will just pass or copy. They will see this time as a wonderful peak moment in their lives. There has to be a rebellious in our team, feeling that we can move quickly to get things done, and we have to be like pirates, not yet the Navy.
He can deepen, and the idea that we think they are very similar is actually to manipulate others, and the more he manipulates someone, the more he looks down on that person.
For the first 30 years of life, you develop habits in the last 30 years of habits that shape you
Your thoughts create patterns in their own minds, like scaffolding the chemistry in a brain that sculpts patterns of thought, and most of the time, people fall into these patterns and never come out again.
The key point about what I should keep in mind is that I am still a student, I am a boot camp, if you want to live your life creatively like an artist, you can't always look back, no matter what you did, what you used to be, you have to accept everything willingly and leave it behind.
Market failure is the real learning experience, and the great success later is not because of Apple's downfall, but after stepping down, gorgeous repeated failures.
Jobs used to say, I think we have to work hard, and I think if we miss this time, we will suffer.
I thought I loved her, but I just liked him.
Asceticism and minimalism will make people more acute,
Lack is abundance, and self-discipline produces joy.
Jobs knew that a truth that most people don't know, things must be reversed.
He lacked the power of mercy.
Matter cannot fill life only enough to fill it.
They are all tyrants with amazing talents, and I am indeed a tyrant, but I am usually right.
Jobs liked to inspire his team by making enemies, and his opponents were the most powerful ones.
I've found that sometimes the best innovation is the way a company is organized in a company and how to build a company, the whole concept is fascinating, and when I get the chance to come back to Apple I realize that I would be worthless without this company.
A well-run company can generate more innovation than any creative individual.
Why we think simplicity is good, because for a new product, we like the feeling of controlling them, if there are rules to follow in the complex you can also make the product obedient to your simplicity, not only in the world is not just to make the messy things less parents, but to dig the depth of complexity, you want to be concise enough to dig deep enough.
People will brand a book according to the cover, the beautiful outer packaging and decoration can also indicate that the inside is a good product.
Packaging is like a theater where he can make stories.
Tim Cook is up at 4.30 a.m., sends and receives emails, then goes to the gym for an hour and goes to the office at 6 a.m. to start the day.00.
Although Jobs was autocratic by nature and never expected consensus, he focused on creating a culture of cooperation within the company. Many companies are trying to reduce meetings, but Jobs is the opposite: every Monday is an executive meeting, every Wednesday afternoon there is a marketing strategy meeting, and there are countless product review meetings. He didn't like to use ppts, nor did he like formal speeches, and he insisted that all the participants - to discuss the problem, to take advantage of the advantages of all parties, to listen to the views of different departments].
Because he firmly believes that one of Apple's great advantages is the integration of all kinds of resources, from design, hardware, software, to content. He wants all departments of the company to be able to work together in parallel. He calls this "deep collaboration" and "concurrent engineering." Therefore, the development process of a product is not like an assembly line from engineering to design, to marketing, and finally distribution, on the contrary, these departments work at the same time. "Our approach is to develop highly integrated products, which means that our production processes must also be integrated and collaborative." Jobs said.
This policy has also been applied to the recruitment of important positions. He would arrange for candidates to meet directly with the company's principals – Cook, Tyvanian, Schiller, Rubinstein, and Ivor – one by one instead of just seeing the next department manager. "Then we'll talk together about whether they can be selected." Jobs said. He did this to avoid a "stupid explosion" and to keep the company from being flooded with "second-rate talent":
First-rate players like to work with first-rate people, they just don't like to work with third-rate people.
The store style will also follow the characteristics of Apple products, fun, simple, funky and creative.
People are stuck in these inherent forms, like certain sets of fixed grooves in a record that they can never get rid of.
Indifferent some people are born with a strong curiosity, always have a childlike heart, can be too few such people.
Desperate is one of his favorite words.
As I grew older, I learned more and more about the importance of "motivation." Zune was a flop because Microsoft people don't love music and art as much as we do, we win because we love music from the bottom of our hearts. We do ipods for ourselves When you really do something for yourself, for a good friend or family, you don't give up easily. But if you don't love it, then you won't go one step further and won't want to work overtime on weekends. It will only be content with the status quo