"The Woman Who Sold the House" is a Japanese drama released in 2016, with a rating of 8.9. The series is inspired, warm and other elements into one, through the process of selling houses, showing us the life of thousands of families. And in every story, there is a microcosm of each of us. Maybe the unanswerable questions in life can be answered in this Japanese drama.
The play mainly tells the story of the genius house salesman Sanxuanjia Wanzhi, who sells houses with his own unique philosophy of selling houses. Sanhei lost his parents in his sophomore year of high school and was also saddled with a debt of 50 million yen to his father. The homeless Sanxuan family sleeps in the park and begins working to pay off debts in his second year of high school.
She always said coldly, "There is no house I can't sell," as if everything she did was to make money. But in fact, without a home, she wants customers to live in a warm home more than any real estate sale.
In the eyes of a thousand people there are a thousand Hamlets. After watching "The Woman Who Sold the House", some people were touched by the healing process of different families, and some people were inspired by inspirational workplace stories. I see the show as a guide to sales growth. What impressed me the most in the play was the process of sanxuanjia understanding customers with their hearts and helping them discover real needs that even they did not know.
Therefore, I will combine the storyline of the Japanese drama "The Woman Who Sold the House" to take you to explore the invincible sales secret of the genius house salesman Sanxuanjia.
The plot begins with Sanxuanjia Wanzhi entering teiko real estate agency as the sales manager. As soon as she entered the company, she took the initiative to ask Miao to sell the house that was the most difficult to sell in the company. The house had one bedroom and one hall, and there was a section of uphill road in front of the door, and it was far from the station. But sanxuanjia sold it in only 2 days.
The first customer of the Sanxuan family was a doctor couple. Unable to take care of their young son because of their grandmother's death, they want to buy a new three-bedroom, one-bedroom house close to the hospital where they work. However, the subordinate recommended the room 8 times, but did not meet the customer's wishes.
The Sanxuan family took over the work of their subordinates and carefully observed their original lives at the doctor's house. She found that the little boy loved his grandmother very much, and he did not want to move because he did not want to leave the house where his grandmother lived. And because his parents are busy at work, the little boy is actually very lonely.
The next day, the Sanxuan family took the doctor and his wife and the little boy to see the new house together. The new house is not the big three-bedroom room that the doctor wants, but a small one-bedroom house.
But the Sanxuan family arranged the new house to look like the old home, put a picture of the boy's grandmother, and moved a pot of loquat trees in the grandmother's yard to pick. As soon as the little boy saw the potted plant, he said that Grandma had come.
Moreover, standing on the balcony of this room, you can see the hospital where the doctor and his wife work, and if they stand on the top floor of the hospital, they can see the home, and the distance is close enough to call each other. In this way, even if there is no way to go home, the little boy will feel that his parents are with him.
In the end, they bought the one-bedroom house. And this house is the hardest one for the company to sell.
Why can sanxuanjia recommend it once to successfully sign the order?
Because she has accurate insight into the real needs of customers.
Dr. Espery, an American psychobiologist, confirmed the "left-right brain division of labor theory" of the brain. The left brain is called the rational brain and performs rational, logical analysis. The right brain, known as the perceptual brain, contains more imagination and creative potential.
The book "Conflict" mentions that the essence of marketing is to solve the conflict between consumers' emotional needs and rational needs. For example, family and career, love and money, work and entertainment, food and obesity, etc.
In the play, the conflict that the Sanxuan family wants to solve is the doctor's desire to commute a short distance, and has a rational need for a high-quality life, and the little boy's desire not to leave his grandmother and to be more with his parents.
What the doctor couple really cares about is the child's feelings and growth. They can sacrifice the quality of life they want for their children. Sanxuan family grasped the customer's pain points and naturally sold the house smoothly.
An elderly couple wanted to sell their two-story bungalow and replace it with a humble little house, and then leave the extra money for their son, who was over 40 years old.
The son of an elderly couple develops a psychological disorder due to interpersonal problems. For 20 years, he kept himself locked in his room and refused to go out, not even to his parents, and only communicated with them by text message.
If the elderly couple only buys one apartment, the remaining money is only enough for their son to live for 9 years. But their son is clearly no longer able to reintegrate into society and support himself with work.
After understanding the situation, the Sanxuan family recommended that they buy two small houses on the same floor. One set of old couples live, one set of sons live. After the death of his parents, another apartment was rented out as a source of income for his son, so that he could maintain a life without contact with outsiders.
In the end, they accepted the recommendation of the Sanxuan family and purchased two suites.
Consumers are always motivated to buy a commodity out of two major needs, material and spiritual.
Commodities that meet the needs of the material level only meet the consumer's demand for use value, and there are many goods of the same type in the market.
But consumers also need to be satisfied on the spiritual level, which is why some people drink only Maotai and wear only famous brands.
The duality of material function and spiritual satisfaction as a commodity together stimulates the consumer's purchase consciousness, and only by satisfying the needs of these two levels can the consumer's purchase conflict be completely resolved.
But that's hard to do. Often, as long as you can meet the needs of one of these levels, you can find unexpected selling points.
In 2003, Yake v9 Candy increased its sales from 60 million to 800 million in just one year, becoming one of the dark horses and leading brands in China's confectionery industry.
Why can Yake v9 create a sales miracle?
Because after the end of SARS in 2003, Chinese consumers' cognition of vitamins was popularized, and the concept that vitamin supplementation can improve immunity has been formed. At that time, there were no special vitamin supplement products in the candy brand, and Yake v9 seized the differentiation of this material function and became a unique product on the market.
In many American blockbusters, we often see scenes of a group of people sitting on the leather seats of Harley motorcycles, listening to the loud roar of the engine when it starts, wearing thick black leather jackets and cowboy boots, and showing an uninhibited expression on their faces, as if they were in paradise.
Why is riding on a Harley motorcycle so enjoyable?
Because Harley has become a symbol of a unique attitude to life, an unusual way of life. "It's not a destination, it's a trip", for Harley fans, the process of riding a Harley-davidsque gives them a sense of spiritual freedom.
In real life, it is difficult to create goods that satisfy both the material and spiritual satisfaction of consumers.
However, in the play, the Sanxuan family recommends two houses for the old couple, which satisfies the material functions of their residence and satisfies the spiritual needs of their son who can have a stable income for a long time at home.
The Sanxuan family has unearthed unexpected selling points and unexpectedly changed the life of a 40-year-old otaku.
Three years later, the son of the old couple published a book to teach the mysteries of the life of leisurely squatting at home. Sales exceeded 1 million copies.
Sanxuanjia Wanzhi undoubtedly loves life. She said there was no house I couldn't sell. She also said that I would help customers find the most suitable house for them. In order to do this, she can always understand the difficulties of life that customers are not understood.
Customers with special fetishes think that they have to change themselves to have a better life, but they can't change it, and they can't even get the understanding of others. The Sanxuan family can always help them find the possibility of not changing themselves and getting a better life.
Girls who are reluctant to lose things, and boys who live a minimalist life. They love each other, but because they can't change their habits, they miss each other many times. The An Xuan family helped them find a small 3-story building. Girls collect their beloved items on the third floor, and boys live their own minimalist lives on the first floor. Then they ate together on the second floor and exchanged ideas.
Love is not to let one party compromise, change, and live a life in unison, love is a process that embraces each other's differences, but can run in and complement each other.
20 years at home, unwilling to contact with the outside world uncle. His parents put their son's brand-new shoes in front of their homes every day because they hope that one day their son will be able to return to society. Subordinates also suggested that the house should be recommended according to the wishes of the elderly. But Sanxuanjia said, don't judge things based on boring common sense and narrow values.
Different experiences lead people to different lives. Being able to tolerate different beings may be the most universal and simple values.
Nietzsche said, "You have your way, I have my way." As for the proper way, the right way and the only way, such a way does not exist. "
With an attitude that I am willing to understand, I try to understand, that I am able to understand, to understand the thoughts and needs of others. Perhaps, this is the secret of sanxuanjia's invincible sales.
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