Henan Business Daily reporter Ma Qianhui text/photo/video
Since there is a "four-legged gold-devouring beast" in the family, snacks such as potato chips and cola in supermarket shopping carts have been replaced by children's food and supplies.
Henan Business Daily reporter (hereinafter referred to as "leopard leopard", because the small "blue leopard" is the mascot of Henan Business Daily) found that as long as the food is related to "children", the price will be doubled several times, which makes the mother in the "inner volume" fire deeply powerless.
Nowadays, condiments are also aimed at children.
Are these products, which are called "children's soy sauce" in marketing campaigns, IQ taxes created by marketing gimmicks?
Leopard Leopard and Machi Mangjun purchased 18 "children's soy sauce" widely claimed by various e-commerce platform merchants from the baby food supplement condiments recommended by major mother and baby groups and Little Red Book "Planting Grass" for the mothers, and sent them to the laboratory. Today, Henan Business Daily united with Machimang Technology to reveal the answer for you.
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【The price of children's soy sauce is about 32 times the price of ordinary soy sauce】
After searching for the keyword "children's soy sauce" on the Taobao app, Leopard found that the bottle packaging of these children's soy sauces is very mini, and the bottle of ordinary soy sauce is generally about 450ml, and the bottle of children's soy sauce is only about 150ml.
From the price point of view, the price of Heyang Yang children's soy sauce after the Mid-Autumn Festival is 103 yuan / bottle, and the capacity of each bottle is 150ml.
Compare the price of ordinary soy sauce - Haitian soy sauce 0 gold standard raw smoked Mid-Autumn Festival after the fold is 10.62 yuan / bottle, and the capacity of each bottle is 500ml.
After comparing the price of the two bottles of soy sauce all into 50ml, it is concluded that the price of Heyang Yang children's soy sauce is about 32 times the price of Haitian soy sauce 0 gold standard raw soy sauce.
Not to be unaware, a frightened, leopard holding the wallet trembling.
Judging from the design of the 18 children's soy sauces purchased, the appearance does not print the four words "children's soy sauce" as a label on the bottle body, but on the e-commerce platform, these products have similar claims such as "children's soy sauce", "baby soy sauce", "children's seasonings", etc., and usually use a small capacity of about 200ml, cartoon design of animal and children's images, and super expensive prices to "highlight" the characteristics of its "children's food".
Of course, "salt reduction" and "expensive" are their biggest common features.
【There are 5 children's soy sauces with more sodium content than ordinary soy sauces】
Why do these brands deliberately emphasize "salt reduction" and "salt control" and dare not say "low sodium"?
Through the detection, the problem was found.
According to the "National Standard of the People's Republic of China Low Sodium Food Gb/t 23789-2009", the standard of low sodium is ≤ 120mg/100g, can these soy sauces be achieved?
After testing, it was found that the sodium content of most children's soy sauce is lower than that of ordinary soy sauce, but the 5 models of Kung Fu Duckling, Yiwei, Suiyuan, Marue, and Jiajia are a bit uninteresting, and the sodium content actually exceeds some ordinary soy sauce!
Among them, the sodium content of "Jiajia" brand xiaojia soy sauce is 1014mg/15ml, compared with the sodium content of ordinary soy sauce "Xinhe June Fresh" brand with low sodium content of 733.5mg/15ml, "Jiajia" is about 1.4 times that of "Xinhe June Fresh".
On August 12, Jiajia Food said on the investor interactive platform that the company has a "small plus soy sauce" developed for children, hoping to benefit from the "three-child policy" to drive new consumption forces.
【Children aged 1-3, only 1.8g of salt per day】
According to the "Reference Intake of Dietary Nutrients for Chinese Residents", the intake of salt in children at different times is not the same.
6-12 months of infants, need 350mg of sodium per day (about 0.9g of table salt), milk and other complementary foods contain sodium needed by the human body, not salty≠ no salt, under normal circumstances, normal eating babies can fully consume enough sodium to meet physiological needs.
Young children aged 1-3 years, who need 700 mg of sodium per day (about 1.8 g of table salt), can usually get enough sodium from food. But in order to meet the taste needs of children, so that children can love to eat, you can add a little salt to flavor.
4-6 years old children, about 900mg of sodium per day (about 2.3g of table salt), in addition to the sodium contained in the food itself, the part of sodium that must be obtained through table salt is not much, parents should also control the dosage.
If the amount of soy sauce consumed in a day is 15ml (that is, two "soup spoons"), let's calculate how much salt the "four-legged gold-eating beast" eats.
Children aged 1-3 years can only consume 0.9 g of table salt per month compared with infants aged 6 to 12 months, that is, about 1.8 g of table salt per day. If the child's intake of soy sauce is 15ml, then from the chart above, it can be seen that 18 soy sauces are "completely destroyed", and the salt content in 15ml of soy sauce exceeds the standard that children should consume.
Zhou Fang, deputy chief physician of the Department of Gastroenterology of Henan Children's Hospital, suggested that the daily intake of salt in healthy adults should not exceed 6g, and the meals of children at the age of 1-2 years old should be made separately from those of adults, because the meals eaten by adults are very easy for children to exceed the standard.
Generally speaking, children cannot eat salt before the age of 1, because the sodium contained in breast milk and milk can already meet the needs of the child's body. After 6 months, some complementary foods can be added, and the sodium in the complementary foods can basically meet the daily needs of children.
"The child's digestive system and kidneys are not fully developed, and the metabolic and excretory functions are also limited. It is recommended that the baby can eat salt after 1 year old, if parents want to add some condiments to the child's meals to improve the taste, then in accordance with the requirements of the "Chinese residents dietary nutrient reference intake", the salt content in the condiments is converted well, plus the number of grams of edible salt placed when stir-frying, pay attention to the dosage.
Do not be too extreme about the intake of salt, the intake of salt after the child reaches a certain age is also necessary, long-term salt ban will lead to anorexia, malnutrition, digestive and other systemic diseases in children. In short, it is necessary to pay attention to controlling the overall salt intake. Zhou Fang said.
【Children eat soy sauce, how much to eat, sodium content will not exceed the standard?】 】
The sodium content of the "Jiajia" brand small soy sauce is 1014mg/15ml, which is equivalent to the sodium content of 2.6g table salt.
How much is 15ml of soy sauce? What is 2.6g of salt?
In order to let the mothers see the salt content in the soy sauce at a glance, so that the children's salt intake can be reasonably controlled when cooking in the future. We made a comparison of 15ml of "plus" soy sauce with 2.6g of salt.
At the same time, we converted the daily intake of soy sauce to 15ml to see how much salt the "four-legged gold-devouring beast" ate for every 15ml of soy sauce.
Fans are welcome to forward and collect this article, and when buying soy sauce or cooking for children in the future, it is clear how much of the brand of soy sauce should be used when cooking.
【Which soy sauce tastes the most delicious?】 Amino acid nitrogen is the focus】
Through the introduction of the above figure, we can already strictly avoid the minefield of "sodium content", so how to better choose delicious soy sauce?
Soy sauce is not fresh or not depends on amino acid nitrogen. According to Li Li, head of the Food Big Data R&D Center of the Machimang Research Institute, amino acid nitrogen refers to nitrogen in the form of amino acids. The higher the nitrogen in the food from the amino acid form, the higher the amino acid content in the food. Amino acids are the main source of delicious food, which is actually very common in our daily life, chicken, fish, mushrooms, eggs and other foods delicious taste, mostly because of a large number of amino acids.
Therefore, the higher the "amino acid nitrogen" content of soy sauce, the stronger the umami taste.
Based on the test results, we sorted the amino acid nitrogen content in these 18 children's soy sauces.
Among the 18 soy sauces, 6 soy sauces have amino acid nitrogen ≥ 1g/100ml, of which Myros and Gaga have the highest content.
In this value, the addition of amino acid nitrogen is the highest, which means that the umami taste is the strongest. This is really confusing, whether to buy "plus" or not to buy?
It depends on whether you pay more attention to umami or salt content.
Overall, what makes Leopard Leopard happiest is that all the children's soy sauce in this test has withstood the test - all heavy metals have not been detected, at least in terms of safety, this batch of products is still assured.
After comprehensive evaluation of the three dimensions of implementation standard, quality standard and sensory standard, the laboratory came up with the preferred index (dci index) of 18 children's soy sauces, and the products with the highest comprehensive quality ranking were: Myroshi, Akita Manju and Sea Otter House.
(Henan Business Daily Editor Shi Shangjing Ji Qianqian)