[Watch House Timepiece Appreciation] has always been loved by consumers for its highly elegant aesthetic style. Whether it is jewelry or watches, as a century-old brand, Cartier has launched countless classic works, all of which will amaze future generations. Recently, Cartier has launched a new watch from the tank series, once again redefining the modern minimalist aesthetic. Today, the House of Watches has the honor to bring you cartier's new 2021 tank must watch for the first time. See how Cartier is renewing itself on top of the classics!
Redefined, set off a wave of minimalism in the history of watches
Paris in 1917
Louis Cartier and the first Cartier tank watch, introduced in 1917
For "breaking the norm", Cartier naturally came at his fingertips. Following the introduction of the first square watch series santas in 1904, louis cartier once again led the trend of square watches in 1917 when he announced the tank series to the public. If the originator of modern watches is who, I think the accepted answer should be Cartier.
In 1926, the famous actor Rudolf Valentino was wearing a Cartier tank watch when shooting a movie
Why the name "tank" is interpreted as Chinese is the meaning of tank, perhaps this is inextricably linked to the social background at that time. At the time of the birth of tank, the world situation is also undergoing earth-shaking changes, and the heavy weapon "tank" is used for the first time in world-class warfare. It is said that the "tank" was designed by Louis Cartier based on the top view of the military tank - the vertical lugs on both sides represent the tank tracks, and the case represents the main body of the tank compartment, so the design of the square case becomes its most prominent feature.
Directors Alain Deron and Jean-Pierre Melville both wear cartier tank watches
From the moment the tank was born, it has been a success for its clean lines and clear contours. Subsequently, the launch of tank jewelry watches is also constantly enriching this series. In the 1940s, with the popularity of the big screen, Cartier tanks worn on the wrists of actors, stars, and politicians at that time gradually entered the field of view of the general public. After that, tank is no longer just a watch, but a symbol of an era and a style.
Colorful dials, monochromatic trends, and modern style
Artist Andy Warhol wears cartier tank watches
Artist Andy Warhol, a big fan of tank watches, once said, "I don't wear a tank watch to see time." Actually, I never wind it up. I wear a tank watch because it is the most suitable choice! ”
In 1977, Cartier introduced the tank series of watches with a single color dial and no numerals, also known as the tank must watch. Subtle tones, bold color schemes and gold-clad silver material choices make wearing it not just about wearing a watch, but more about feeling a jewel shining on your wrist. And although the new tank must introduces a new way of color and time display, it still retains the classic shape and characteristics of the tank watch, and the crown is set with cabochon sapphires, which is particularly precious and exquisite.
The new Cartier tank must watch
"The 'must' series has become an important part of Cartier's heritage. Its at-a-glance style and meticulous craftsmanship make this collection of watch pieces timeless. —Pierre Rainero, Director of Cartier's Image Style and Heritage.
In the long river of years, in addition to the development of history, the Cartier tank series is also constantly innovating, bringing one piece after another of the fine products, whether in the material, or in the watch using the most advanced watch technology of the era, the tank series uses time to create classics, but also on the classic transformation.
In 2021, Cartier launched the new tank must watch
This year, Cartier launched a new tank must watch, and the new design makes the watch more in line with today's aesthetic trend. This is also a new look after the birth of the tank series more than a hundred years ago.
Having said all that, it is better to take a look directly at the real shot of the new tank must watch. This time we got three tank must watches with red, blue and green dials, which the brand is said to have chosen in homage to the spirit of the 80s.
From the outside, the tank must watch innovates the design of the watch on the basis of respecting the original design. The first is the watch ear – the table ear becomes more rounded and gives the impression of being more elegant and soft.
Secondly, the dial elements of the new watch based on 1977 are more modern. The design of the "must de cartier" and the double c logo is omitted, making the dial as a whole more minimalist. In addition, the new watch is also equipped with a strap that is consistent with the color of the dial, making the overall beauty of the watch more consistent. Cartier incorporated classicist aesthetics into every precious detail, with the word "cartier" on the lacquered dial revealing its identity, the bead-shaped winding crown on the side set with cabochon gemstones, and the leather strap model returning to the tradition of stylistic stylistic clasps.
The side bead-shaped winding crown is inlaid with cabochon spinel
Cartier has been actively promoting technological advancements, and we have previously talked about Cartier's unique patented quick replacement system for quick straps, which is also reflected in the new tank must watch.
Smooth and rounded case sides
All three new watches are equipped with a quartz movement, which can be worn daily without adjusting the movement to obtain accurate time information. Of course, for the new tank must watch, time information is only part of its function, in addition, it is also a jewel in your life, a rare friend.
In addition to the above three new watches we talked about today, there are new watches with innovative solar dials, straps made with environmentally friendly materials, and models equipped with Cartier's workshop's own mechanical movements, which we will introduce in detail in future articles.
Now, when you buy Cartier's timepiece works, you can enjoy the exclusive service of the brand, not only that, Cartier also provides you with an 8-year super long warranty service. In addition, under the premise of technical conditions, Cartier also provides personalized customization services for everyone.
Nowadays, owning a Cartier timepiece treasure is no longer just a superficial "trend", more people identify with and appreciate Cartier's style and watchmaking philosophy - that is, constantly innovating and constantly shaping new classics.