"Live broadcast chaos is frequent, is it the lack of network supervision, or someone deliberately doing it?"
Not long ago, a topic of "anchor maliciously insulting stars" was speculated on the hot search, and the main party in this incident was Liu Yu, the rookie who debuted in "Creation Camp".
It is reported that the development of the situation to now, although the brand and third-party companies involved have apologized and fired the anchor, there are still many people who are not very satisfied with the outcome of this problem. So, what exactly is going on, when the live broadcast, what did the anchor involved say that caused Liu Yu's fans to have a large-scale "denunciation"?
First of all, the cause of this incident is not the bad consequences of the "fan behavior that angers the anchor" that some netizens have spread.
In this live broadcast, the brand side arranged a "Liu Yu airborne" event in another live broadcast room during the live broadcast, so those fans who like Liu Yu also flocked to this live broadcast room in order to be able to see idols.
But when most of the people were in place for a long time, they found that Liu Yu did not appear for a long time, which asked "when will Liu Yu arrive", according to common sense, the anchor in his spare time, just tell these fans "your idol is in another live broadcast room".
If you are not willing to answer, directly say that you don't know and explain the problem, there will be no situation that cannot end now, but he did not, the anchor not only did not answer the question normally, but the yin and yang weird diss started Liu Yu. Liu Yu is said to be a man who is neither male nor female.
In his own live broadcast room, Yin yang weirdly angered his own spokesperson, dismantling his own stage, as if he could not say anything.
Because of this, after the anchor said this sentence, the network triggered a large-scale "condemnation", and as the development of the situation got out of control, Liu Yu's brand side also realized the seriousness of the problem.
In addition to posting an apology statement online, they also cleared up their relationship with the third-party company and the anchor, and at the same time, the so-called third-party company also issued an apology statement.
He said that the anchor's speech in the live broadcast room was a personal statement and had nothing to do with the company, and made a solution to the incident to dismiss the anchor involved and never hire him.
With the rise of live streaming with goods, many companies have also begun to arrange some live broadcast room field control, and the anchor industry has naturally followed the fire.
And most of the more well-known companies generally do not train anchors themselves, after all, the cost is there, and there is no outsourcing to worry about it, so this has also created the accelerated rise of the anchor industry.
In this live broadcast, this kind of malicious and hurtful remarks is caused by the industry's weak supervision of anchors.
Moreover, this kind of thing is not unique. Prior to this, a number of similar incidents have been exposed, and I think the relevant departments should increase their efforts to rectify this live broadcast chaos.
After all, this kind of work is like a host in the traditional industry, a media person, they can represent a company to a certain extent, inappropriate remarks are exposed, hurting not only a person, but also the reputation of the person concerned, and the bad consequences caused thereafter.
As mentioned earlier, this kind of improper speech incident in the live broadcast room is not once or twice, around 2018, Zhu Yilong experienced being "insulted".
At that time, he was also the spokesperson of Schwarzkow, and in a public live broadcast with goods, Schwarzkow's staff insulted Zhu Yilong as "old and ugly" in front of the audience in the live broadcast room.
In addition, other live broadcasters also matched each other at an inopportune time, and said that Zhu Yilong's fans did not have high purchasing power and sales were not much, but they demanded that Zhu Yilong be parachuted in.
As a qualified anchor, the spokesperson who publicly denigrated and ridiculed his brand should not have made this mistake, and the anchor involved did not apologize afterwards.
Therefore, at that time, Zhu Yilong's fans also clamored to get justice for the idol, and Schwarzkopf also quickly issued an apology statement, but the perfunctory attitude and the statement without the official seal made many people feel that this matter was the brand side directing itself.
Although in the end, Schwarzkopf urgently came up with a statement with an official seal, their favorability was also lost in Zhu Yilong's fan circle and some passers-by.
As a result, the products endorsed by Zhu Yilong at that time were only sold more than 2,000 times after the public sale.
Back to Liu Yu, as one of the members of "Creation Camp", since his debut, Liu Yu has always appeared in the public eye in the form of "thick makeup".
And because of this, it has been questioned a lot, after all, there were few male stars at that time who were more meticulous than female stars in makeup, for their own faces, in order to maintain their own image, Liu Yu would often ask makeup artists to paint themselves very white.
Therefore, Liu Yu is often said to be too heavy "rouge gas", perhaps this is the starting point of the anchor's remarks, but with the development of the country's clear action, Liu Yu's so-called "rouge gas" has also become much better.
At least now it can be seen that the current Liu Yu has changed a lot compared to before, at least there are not so many traces of makeup on the face, and it looks more comfortable. However, even if Liu Yu has always been a heavy makeup, as an anchor, he cannot "attack" him with very subjective thoughts and remarks in front of the public.
Although the emergence of self-media now has given countless people the opportunity to show their faces, this does not mean that anyone can be an anchor, at least those who do not have professional ethics, are not worthy of standing in the public eye.
But we also believe that with the development of the live broadcast industry, the ecology in this circle will become better and better in the future, and there will be more and more excellent anchors under the survival of the fittest.
As for the anchor involved who mocked Liu Yu, out of humanity, I still hope that they can apologize, for their own sake, but also for Liu Yu, whose reputation has been damaged.
For this incident, I would like to say that the termination of cooperation is not the end, and the relevant companies and people in this industry should reflect and avoid such incidents in the future.
At the same time, because of the barbaric growth of the live broadcasting industry, the relevant departments should also strengthen relevant laws and regulations, strengthen supervision, and improve the provisions of the live broadcasting industry and related practitioners.
I don't know what everyone thinks about this?