It is very common for celebrities to endorse brands, and some celebrities will also appear in the live broadcast room to promote endorsement products. But recently, Liu Yu was tragically ridiculed by two Internet celebrity anchors. The thing is this, Liu Yu is the spokesperson of a beauty brand, he also participated in the live broadcast of the brand, after Liu Yu left, some fans asked Liu Yu when to return to the live broadcast, but the Internet celebrity anchor present said that Liu Yu is not a man or a woman, immature, do not know.
The response of the two Internet celebrity anchors can be said to be shocking to the jaw. These two influencer anchors are the anchors found by the brand side, but they mock the brand's spokesperson. Many netizens have expressed their views on this matter. Many netizens questioned the professionalism of these two anchors, believing that they helped people to bring goods but also said that others were not good, insulted the brand spokesperson, and did not respect the brand side.
There are also many netizens who feel that the two anchors involved in the incident have brought personal feelings to work. Liu Yu was so evaluated by the two Internet celebrity anchors, is it unjust in the end? Many netizens feel that it really should not be. The two Internet celebrity anchors complained that Liu Yu was neither male nor female, so publicly spitting on Liu Yu was disrespectful to Liu Yu.
On October 30, the brand issued an apology and said that it would terminate its cooperation with the company of the two anchors involved and would strengthen the cooperation and review of live broadcasting institutions and anchors in the future.
Have the two anchors involved undergone pre-job training? The company of the two anchors responded that the two anchors were trained and hired, but they did not work strictly in accordance with the live broadcast specifications and requirements. The remarks of the two anchors involved are purely personal statements and have nothing to do with the company's position.
The company of the two anchors also apologized to the brand side and Liu Yu, and disclosed the results of the treatment of the two anchors involved: immediate dismissal and never hiring. One of the anchors involved has apologized to the company, the brand and Liu Yu for his inappropriate remarks, and said that he would accept the punishment of the brand and the company.
Two Internet celebrity anchors overturned their cars due to inappropriate remarks and were eventually fired from the company, and some netizens felt that such a treatment result was too relieving. Some netizens feel that these two Internet celebrity anchors are not worthy of forgiveness even if they apologize. This incident has also once again triggered the public's concern about the personal quality of Internet celebrity anchors, and some netizens feel that the threshold of live broadcast anchors should be raised.