Now the live broadcast industry is becoming more and more popular, not only there are many Internet celebrity anchors on the live broadcast with goods, many stars have also joined the team of live broadcasting, for their own endorsement of the brand to do publicity. But recently, a certain brand has blatantly overturned!
On October 29, on the eve of the Double Eleven event, Liu Yu, the leader of the well-known artist into1 male team, as the spokesperson of the beauty brand, promoted the brand's live broadcast, and did not expect that there would be a senseless storm due to the two Internet celebrity anchors who cooperated.
The anchors of the live broadcast room that night mainly included Liu Yu and two other Internet celebrity anchors, Liu Yu left the live broadcast room because of the middle of the way, the fans rushed to ask the other two female anchors Liu Yu about the relevant things, did not expect that these two Internet red anchors after seeing the fans' messages, they openly mocked Liu Yulai, they said bluntly "Liu Yu is not a man or a woman, they do not like, do not know" and so on.
Such remarks are simply jaw-dropping, as a partner, also for the brand to promote products, so attack the spokesperson of the cooperative brand, saying such words is simply very confusing.
Liu Yu can also be said to have suffered a senseless disaster in plain white, and he was really lying down and being shot. It is reported that the two anchors involved invited by the brand side were hired from a third-party company, and the brand side may not have thought that they would smash their own signboards.
In the face of the anchor's indecent remarks, netizens have also exploded the pot, some netizens proposed that the anchor should not bring their personal preferences into the work, blatantly attack others in front of the camera; some netizens believe that these Internet celebrity anchors insult the brand side spokesperson, is disrespectful to the brand side and does not have professional quality, and the personal quality is extremely low.
On October 30, the brand issued an apology and announced that it had terminated its cooperation with the company where the two anchors were located, and would strictly strengthen the cooperation review with the anchors in the future to prevent the recurrence of such things.
On the same morning, the company signed by the two anchors also issued an apology statement to the beauty brand and Liu Yu. They pointed out that the two anchors were only hired after relevant training before taking up their posts, but the two anchors did not strictly follow the relevant norms and requirements of live broadcasting, and the company has decided to immediately dismiss the two anchors and not hire them for life!
Everyone has the freedom to express, which everyone is equal, and everyone can complain at will in private, but we should never comment on others at will in front of the broad masses of the people, especially unfriendly speech, which is not only disrespectful to others, but also an exposure of their ignorance and low quality.
Two Internet celebrity anchors were invited to help the cosmetics brand with goods, should have lived in peace, helped the brand create momentum and sold goods in the live broadcast room; they were "righteous and killed", randomly mocking the brand spokesperson, not even the basic respect for the brand side and the brand side spokesperson, and they lacked the most basic professional quality for their own work. Now that live broadcasting is so prevalent, the number of Internet celebrities and anchors is huge, and it is imperative to improve the overall literacy of the Internet celebrity group.