#马斯克 the interpretation of the "seven-step poem" marketing method # He was called "human ps" by netizens, and many girls dreamed of "sending heads" to him. His clever hands make up makeup to be comparable to a plastic surgery knife, and in a few minutes, he can make a person change his face.
He is the makeup master Mao Geping of the "b station head changing big guy" and "plastic surgery grade makeup godfather", I believe everyone has heard of this name to some extent.
In the Chinese makeup industry, Mao Geping is a character who "changes his head", and some netizens call his makeup technique "a long-lost transfiguration technique in ancient times". How high the level of the master is, let's look at a few examples -
Teacher Mao, who makes netizens want to "send their heads", how powerful is it?
Mao Geping's legendary makeup level has resounded throughout Shenzhou as early as 20 years ago.
The same face, through Teacher Mao's hand, will have a different temperament and bone phase.
The makeup is gaunt, more than 10 years younger after makeup, who can believe that this is the same person?!
The makeup before the color is slightly decadent, makeup instantly becomes the face of the first love, what is this fairy operation? I can't wait to send my head to Teacher Mao immediately for operation!
He and Liu Xiaoqing cooperated in "Wu Zetian" that year, in the play, Wu Zetian from a 15-year-old girl to an old woman, spanning decades, which was completely unprecedented in the film and television circle at that time, because the makeup problem The crew tried countless makeup artists and was not satisfied. It wasn't until Mao Geping was finalized by Liu Xiaoqing when he was half makeup.
In order to shape Wu Zetian of different ages, Mao Geping used what he had learned throughout his life. At that time, Liu Xiaoqing was 40 years old, and Mao Geping was stunned by using oil paint to make a whole meal on her face, and he turned out baby fat hard. This is not enough, Mao Geping also borrowed the Yue opera makeup method, turning Liu Xiaoqing's Dan Phoenix Eyes into charming smiling eyes.
The two also cooperated in "Burning Afang Palace" after "Wu Zetian", and even formed a friendship for more than 20 years, and Mao Geping was often mentioned in Liu Xiaoqing's Weibo, for example, Spitting that Mao Geping "always stuffed puffs into my mouth", which shows how iron the relationship between the two is.
In addition, Wang Yuyan, played by Liu Yifei in "Tianlong Eight Parts", was also created by Mao Geping and became the white moonlight in the hearts of many post-90s.
The shy and flexible look seems to come from the painting, and now look at it, this makeup is still very beautiful!
Since engaging in makeup work in 1984, Mao Geping has successively designed makeup for more than 40 film and television works and more than 20 stage plays, the opening ceremony of the 2008 Beijing Olympic Games, and the military parade for the 60th anniversary of the National Day, which can be called the first person in "Oriental Makeup".
Not crazy devils can not live, more than 30 years to do only one thing
Being able to achieve a certain skill at the top is never achievable overnight.
Similarly, Can Mao Geping distance himself from ordinary makeup artists, who have been away since the 90s, and it has been almost 30 years in the blink of an eye, or is he at the forefront of beauty? This stems not only from the aesthetic he cultivated since childhood, but also from his insistence on studying only one thing for decades.
From the age of five or six, Mao Geping began to copy female figures under the influence of his sister, which also gave him an enlightened understanding of the face makeup of traditional women in ancient China.
In 1977, Mao Geping entered the Zhejiang Provincial Art School to study opera performance. Usually, in addition to class, he likes to draw and watch the teachers put on makeup.
Later, Mao Geping entered the Zhejiang Yue Opera Troupe to become an actor, in order to cultivate his own aesthetics, Mao Geping worked during the day and ran to the Zhejiang Academy of Fine Arts at night to learn to paint.
In 1994, on the recommendation of a friend, Mao Geping participated in the makeup audition of the "Wu Zetian" crew. Just finished half of the makeup for Liu Xiaoqing, was finalized by Liu Xiaoqing, when Liu Xiaoqing told him: "China has never had a script so big, if you can make this drama, it will be famous all over the world." ”
Sure enough, Mao Geping became famous almost overnight, and was named "Magic Makeup Artist" and "China's Top Makeup Artist". However, Mao Geping was not lost under the aura, he knew that this sudden honor was not long-lasting, and he was afraid that he would lose himself under the wrapping of honor and eventually stagnate. As a result, he stopped taking over the drama and insisted on returning to the Zhejiang Yue Opera Troupe, continuing to learn and polish his core competitiveness uninterruptedly.
For the future, he has a bigger ideal than "being a good makeup artist".
From makeup artists to entrepreneurs, they have taken off in the "national tide"
Internationally, China does not have a well-known makeup brand. This stimulated Mao Geping to create a Chinese makeup brand.
After returning to Hangzhou, Mao Geping came up with a book of his makeup heart and began to create mgpin with the fee for the book. In order to polish the product, he put on thick clothes in the summer, turned on the heater, sweated constantly, and tested the product on his face.
In December 2016, Mao Geping submitted the draft prospectus for the first time, but after the prospectus was updated at the end of 2017, the IPO process came to a standstill and there has been no news.
After five years, on October 21, Mao Geping Cosmetics Co., Ltd., named after Mao Geping himself, finally passed the meeting and will soon be on the main board to become the "first share of domestic makeup".
According to the prospectus, from 2014 to the first half of 2017, Mao Geping shares achieved revenue of 279 million yuan, 321 million yuan, 343 million yuan and 201 million yuan respectively, and achieved net profits of 47.1126 million yuan, 54.6247 million yuan, 53.3197 million yuan and 35.6197 million yuan respectively, and the overall performance showed a stable upward trend.
However, Tianyancha's comprehensive industrial and commercial data shows the performance profile of Mao Geping shares after 2017. According to the data, from 2018 to 2020, Mao Geping shares achieved net profits of 82 million yuan, 126 million yuan and 175 million yuan respectively, and the performance maintained a growth momentum.
Another media found through the national enterprise credit information publicity system that the company's revenue from 2018 to 2020 was 389 million yuan, 555 million yuan and 729 million yuan, with a growth rate of 28.08%, 42.78% and 31.34% respectively.
Mao Geping has a passage in his autobiography "My Makeup Kingdom":
"From the dream-chasing teenagers in Jiangnan Water Town, to the 'magic makeup artists' who are popular all over the country, to the international high-end cosmetics field that is full of strong hands, every life from scratch is a different kind of wonderful."
At present, the new consumer groups represented by the post-90s and post-00s have gradually become the main force of consumption, and young people's acceptance of domestic beauty brands is getting higher and higher, no longer blindly pursuing big brands in the traditional sense, forming their own brand aesthetics and cognition, and promoting the rise of local brands.
Under the general trend of the national tide, Mao Geping, who has been founded for 20 years, although the proportion of research and development is extremely low, the marketing cost is not high, and it can also be known as the "light of domestic products". Relying on a solid product base, it is expected to become China's "L'Oréal" in the future.