With a $6 million investment and a $400 million return, that's Kobe Bryant's vision.
In 2014, Kobe Bryant, who was still a player, laid out his own business map in advance.
Invested $6 million in a sports drink brand, accounting for 10% of the shares.
It is also under the influence and huge appeal of Kobe Bryant that the brand effect has developed rapidly.
In addition to Kobe Bryant' conscientious publicity for the brand, a number of NBA players have also been recruited to endorse it.
By 2018, the sports brand's beverage sales had managed to rank second in the United States. Second only to Coca-Cola.
Although Coca-Cola had the intention of acquiring them before, it was resolutely rejected by the company.
Because in the company's view, with the existence of Kobe, the future will certainly show a grand plan.
But what people did not expect was that Kobe Bryant's unfortunate death, while making people sigh, also made the company have to recognize the reality.
Without the protection of this great player, the brand effect will be greatly affected.
In view of the company's consideration of future development, the final decision was made and agreed to the plan to be acquired.
For $8 billion, the brand was sold to the Coca-Cola Company.
And to pay tribute to one of the shareholders, the late star Kobe Bryant, who made a great contribution to the brand
The acquisition announcement was made at 8:24 a.m. Et.
And given that Bryant holds a 10 percent stake in the company, his family will receive a huge windfall from the sale, diluted through equity.
The investment of 600w US dollars will eventually yield a return of 400 million US dollars. Obviously, Bryant's business acumen and foresight are admirable.
At the same time, he also lamented that even though Kobe Bryant is no longer there, he is still protecting his family all the time.
I believe that Kobe's family will once again thank this NBA legend for all that he has done for them.