Yuping Guojiawan Village The turnaround battle of "Gongmi Village"

2021-11-03 Source: Tongren News Network - Tongren Daily I want to comment 0

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Guojiawan Village, located in the southeast of Yayu Township, Yuping Dong Autonomous County, has fertile soil, excellent water quality, and the rice produced is jade and moist, and the taste is fragrant, and it has had the reputation of "the hometown of Gongmi" since the Qianlong period of the Qing Dynasty. Today, Gongmi has become the "rich grain" in the village, presenting a beautiful scene of a good year in the fragrance of rice and flowers.

However, just a few years ago, it was a different story —

Although there are villagers in the village who grow rice, but it is not a scale, there is no brand, the unique rice advantage has not been transformed into economic benefits, the rice produced is mostly the villagers' own rations, and the sporadic sale of rice is not recognized by the market. The glory of the past only stays in the mouths of the old people.

"Although the Gongmi in our village also had a certain reputation before, because there was no unified brand packaging, coupled with many other low-quality rice sold under the banner of our village Gongmi in the market, our Gongmi was not recognized by consumers." Zhang Jiawen, secretary of the party branch and director of the village committee of Guojiawan Village, said that the price did not go up, and the enthusiasm for planting was not high.

In order to solve the problem of weak industry and single income of villagers, the party branch of Guojiawan Village actively explored and adopted the operation mode of "party building + leading enterprise + cooperative + farmer", through the leadership of the party branch, the leading enterprise was introduced to be responsible for purchasing rice produced by cooperatives and large households and farmers, and then carried out hierarchical packaging and sales, so as to introduce the Guojiawan village gongmi brand to the market.

High-quality Gongmi, unified brand packaging, Gongmi once listed quickly won the love of consumers.

The increasingly prosperous Gongmi industry has made many young people who are migrant workers choose to return to their hometowns and sow the "seeds" of prosperity in the rice fields of hope, and Chen Dinghua is one of them.

"Before 2018, I opened a furniture store in Wanshan District, and although the business was OK, I still worried about my hometown. Now that the national policy is good and the industry in our village is developing so well, I want to come back and try it. After returning to his hometown, Chen Dinghua contracted 10 mu of rice fields, and also developed 200 mu of yellow peaches, and this year he increased his income by more than 30,000 yuan just by selling rice.

Today, Guojiawan Village has developed 1537 acres of rice, with an annual output of 1.7 million jin of rice, and a comprehensive output value of more than 4 million yuan.

Blowing chaff to see the rice, immediate results! The former "food rations" have become today's "rich grain", and it has also strengthened the pace of the development of the party branch in Guojiawan Village. In recent years, Guojiawan Village has also developed characteristic industries such as yellow peach, pepper, water chestnut, alpine grape, watermelon, mulberry, fig, cherry, etc., and has now initially formed a good pattern of "one meter and one fruit" (that is, Guojiawan Gongmi, yellow peach) characteristic industries as the leading and a variety of industries developing together.

Sleepy thinks about change, and change is accessible. The party branch of Guojiawan Village actively explored and led the way with party building, so that the Gongmi of Guojiawan Village could not only eat well, but also call it "loud", and also lead Guojiawan Village to firmly walk out of its own pace on the road of rural revitalization. (Long Hao, Ma Guangchun)