Yike New Retail, which has 5 stores in Changning, has officially launched the "Ala With Dim Sum" national tide series of new products, including Napoleon, Hadou, Mochi Ball, Mini Butterfly Crisp, Mochi Tiger Roll, Mashu Pine Shellfish and other 12 products. "Ning Ning" will send 300 copies of "Hatou" as a fan benefit, first-come, first-served, as detailed at the end of the article.
The listing of the new products of the National Tide series is a comprehensive renewal and upgrade of Yike New Retail's own brand Yiba baking, and is also an important step in its strategy of vigorously developing its own brand in recent years. According to the different types of stores, the new products have been fully listed and have single-grain, multi-grain, gift box and other serving specifications to meet the multi-scenario needs of consumers.
Swipe left and right to see what's new
Different from the traditional old Shanghai dim sum, this new product development is based on the analysis and insight of the big data on the taste preferences of young consumers, and innovate and improve. In napoleon's case, the walnut meringue in the middle was replaced with a cake with 108 layers of puff pastry for a richer layer of taste.
According to reports, the new products from concept creativity, packaging design to product development, are independently completed by the R & D team of Yike New Retail. "Old Fass Napoleon", "TamiDo Hadou", "Glutinous Potato"... Inspired by the new products in Shanghainese, it sounds good and fun. If you look closely at the outer packaging, you can find the characteristic elements of Shanghai architecture such as the longtang archway and the red brick wall, which have both high value and memory points. From now until the end of November, there are also surprise activities such as buy two get one free, two pieces 10% off, three pieces 15% off and other surprise activities in the Store, so that consumers can enjoy value-added delicious food every day.
As the first landing project of the strategic cooperation between Bailian Group and Alibaba, Yike has become a "white-collar canteen" for office workers and a "family kitchen" for community residents with the help of the carrier of the new retail convenience store. Its Tianshan Road store also recently became a demonstration site for the breakfast project of the 2021 Shanghai Municipal Private Practical Project.
Since 2018, Yike New Retail has accelerated the layout of its own brands and has successively developed a new series of its own brands - Yi roasting roasting, Yi roasted coffee, Yi craftsman, etc., covering baked pastries, coffee tea drinks, bento cooked food, fresh vegetables and fruits and other daily just needs of the category. This time, Shangxin hopes to enrich consumer choices through innovative Haipai cuisine, while focusing on the "brand economy", and boosting the construction of Shanghai's international consumer center city with a new look of its own brand.
As a fan benefit, "Hatou" is the flavor of the great white rabbit, the crispy and delicious puff pastry plus the white and clean "white chocolate" hard shell, the filling is the great white rabbit flavor cream, and the next bite is the familiar taste of haipai and childhood memories.
Fan benefits
Swipe upwards to read the Changning Exchange Store
Yike New Retail (Beiyu Road Store)
Address: No. 119 Beiyu Road
Opening hours: Monday to Sunday all day
Yike New Retail (West Yan'an Road Store)
Address: No. 895 West Yan'an Road
Opening hours: Monday to Sunday 7:00-22:00
Yike New Retail (Zunyi South Road Store)
Address: Room 118, No. 88 Zunyi South Road
Yike New Retail (Tianshan Road Store)
Address: No. 83 Loushanguan Road
Yike New Retail (Changning Road Store)
Address: No. 1820 Changning Road
Text/Image: Li Songnan
Edit: Gao Qin
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