Reporter | Li Wenbo
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Before Euler was born, there was no brand in the world that built cars specifically for women, not even a car that was 100% suitable for women's needs from the inside out. The so-called "girl's favorite" models you brush on the short video, such as the Volkswagen Beetle, BMW MINI or Mercedes-Benz C-Class, are just a relatively high proportion of women in the car owner group portrait.
The appearance of the Great Wall's Euler brand has changed the historical situation of "the car is absolutely the main force of men".
Dong Yudong, general manager of the Great Wall Euler brand, has said many times that Euler's brand vision is to become "the world's most woman-loving car brand". Yu Fei, general manager of the Great Wall Euler brand marketing, also repeatedly stressed that why should he spoil women so much? This stems from an indisputable fact in today's consumer market - those who get women, they get the world.
"Can male drivers and male users buy Euler?" You can buy it, but I'm sorry, we may not be concerned about you. Yu Fei said.
Euler's initiative to reduce the extended breadth of the user market is rare among car companies. Volkswagen, Toyota, General Motors and other world-renowned automobile companies, will be "many sons good fight" product strategy as a god, from 80,000 to 800,000, from cars to SUVs to MPVs, as long as consumers are willing to choose this brand, there is always a corresponding product waiting for the opportunity.
Anchoring a single group means that Euler's model must fully consider the needs of women from the design drawings. A good cat that has been fired once in retro style has quickly pushed the more sporty GT version to try to attract the female car buyers who do not love red clothes and love arms.
From the appearance point of view, Euler good cat GT Mulan version is still full of retro taste, such as the rounded cat's eye full LED headlights, which pays tribute to the beetle design inspiration that is popular around the world, making it difficult to distinguish the model from a distance. At the same time, in order to echo the word GT, Euler deliberately wrapped a layer of carbon fiber in the wheel eyebrows, front surrounds, tail spoilers, diffusers, etc., adding a sense of track to the retro style. In the details section, the Good Cat GT also comes with a sport tail, red sport calipers and contrast wheels.
In the interior setting, the most eye-catching part of the good cat GT is the bright silver lever that is adjusted up and down, which is one of the few physical control methods in the cabin, the color of the lever is shiny, but the touch is warm as jade, explaining Euler's female-based design thinking - external cool and internal heat.
Keeping the number of buttons as small as possible, allowing most of the control to be done through 17.25-inch dual-screen touch and voice commands, takes the friendliness to female drivers to a new level. At the same time, good cat GT is also equipped with ORA-Pilot 3.0 intelligent automatic driving assistance system, using the same MobileyeQ4 chip from NIO, 2 millimeter wave radar, 12 ultrasonic radar and 6 cameras to achieve rich driving assistance functions. Such as intelligent cruise assistance, lane keeping, intelligent dodging, front collision active safety assurance, AI automatic parking, mobile phone remote control one-button parking and trajectory reversing and other luxury brand electric vehicles have not been equipped with functions.
Here we should focus on the analysis of the "trajectory reversing" function.
For a motorist, driving into narrower roads – such as lanes – is a frightening experience. "Trajectory Reversing" can automatically reverse the original trajectory according to the surrounding environment of the merged vehicle. In simple terms, it is equivalent to sending a reversing guide to the boss with the car.
Positioning the GT means that good cats are still chasing performance. The Good Cat GT accelerates from 6.9 seconds to 100 kilometers, faster than the Ghost Fire Boy's honda Civic. Euler also deliberately hid the ejection start function in sport mode, releasing the peak torque coefficient of 250 Nm and leaving the Civic boys with a set of taillights that would never catch up.
Of course, fairies who just want to drive quietly can also choose one of the three driving modes of economy, standard, and AI adaptation. The intimate degree of the adaptive mode is very high, and it will learn independently from each driving behavior of the owner and update the algorithm in time, and after a period of learning, it can enter the advanced realm of "human-vehicle integration".
As a product of the pure electric architecture of the lemon platform of the Great Wall Group, the Good Cat GT vehicle contains 438 basic modules, 33 standard modules, and 113 module structure forms, which are flexible and extendable. The 59.1-degree ternary lithium battery pack provided by Hive Energy provides a range of 480 kilometers, which is more than enough for daily commutes and excursions.
As a scooter, the only detail worth improving is the trunk setting, the space can not be expanded due to the encroachment of the battery pack, at least the lower opening height can be made lower, so that the female owner of the hand lifting heavy objects is more friendly.
The price of 135,000 yuan, excluding the price of a Shanghai brand of more than 90,000 yuan, actually only needs to spend less than 50,000 yuan to obtain the right of way to shanghai's all-weather all-round road, which is definitely one of the most cost-effective choices to meet the travel requirements of restricted cities.