Wang Wei, founder and CEO of Zhipaoyi: "Old Bank" rejuvenates "new vitality" in Hengqin

Text/Yangcheng Evening News all-media reporter Yang Chuying QianYu

The company's rapid rise in the Greater Bay Area has brought Hengqin into Wang Wei's vision. In August last year, Wang Wei, founder and CEO of Sino-Zhangyi, registered a wholly-owned subsidiary in Hengqin to further develop the Greater Bay Area market.

Wang Wei is a "veteran" of mobile security, and once founded one of China's first generation of mobile phone security companies, "XinAnYi", the predecessor of "360 Mobile Phone Guard". After "Xinan Yi" was acquired by 360, Wang Wei, as the general person in charge of mobile phone security research and development, formed a team to develop 360 mobile phone guard. And the story of his second venture began to tell from leaving 360.

Make decisive decisions and seize the opportunity for development

"From my experience in starting a business, starting a business is a very difficult thing with a very low success rate. Even if you do it with all your might, it may not be successful. After leaving 360, Wang Wei rested for two years, and could have retired and retired safely. But he quietly made the decision to "jump out of his comfort zone" during his break, and signed up for KNK at the end of 2013. "Based on past analysis and anticipation of the future, there is an intellectually firm belief that the future market space for mobile security solutions is enormous. I also hope that my future life will have a career that I will strive for all my life. ”

A direction with enough market prospects, a thing he likes to do, Wang Wei said that he "gambled" on his future life and career. At the end of 2014, Wang Wei set up a team, gathered people and horses, and began the journey of starting a business for the second time, when corporate services sat on the cusp of capital. In the next two years, nearly 200 million yuan of funds were fully invested in research and development. "Desperately trying to do this, our style is more typical of 'putting all the eggs in the same basket'."

At the end of 2016, Zhi palm easy to go to the market, solid products attracted more attention from the capital market. From 2017 to 2021, it has completed series A, A+, B, B+ and B++ rounds of financing, with a total of more than 500 million yuan in financing. After the tempering of the market, "In 2018, FINGER Easy launched an industry-leading mobile security solution, and we began to seriously build a sales system at the same time. In 2019, the situation was fully opened. Wang Wei said.

"The Greater Bay Area is growing very fast." Aiming at growth points, coupled with the frank help of the local government, Wang Weihe and the team registered a wholly-owned subsidiary in Zhuhai in August 2020. "The Greater Bay Area is a technology-conscious and innovative region, and our business is innovative, and in such a region it has a particular advantage and can bring great value to our customers."

Practice hard internal skills and win affirmation by being pragmatic

At present, FINGER Has completed information security work for customers in the government, finance, operators, manufacturing and other industries, serving thousands of industry leaders such as the National People's Congress, the National Committee of the Chinese People's Political Consultative Conference, the Ministry of Water Resources, the Southern Power Grid, and the Guangdong Rural Credit. But even if it is a security veteran, from the consumer side to the enterprise service side, to win the big commercial customers, Wang Wei also admitted that it is not easy, "it is completely a re-learning process." ”

In the consumer market, products often only need to have strong core functions to impress customers. In the enterprise service market, large commercial customers are more concerned about complete comprehensive solutions and professional service capabilities, while there are obvious shortcomings in the service and organizational management of the initial KNK, among which the highly flat management method poses an obstacle to the smooth development of services. But this is a problem related to the bottom construction of the organization, how easy is it to "move"?

"From 2019 to 2020, the core team has put a lot of effort into internal organizational capacity building. It not only includes process specifications, quality control specifications, service system construction, but also the landing of corporate culture such as mission, vision, and values. "Wang Wei believes that the reconstructed internal organizational management capabilities can keep the team stable during rapid expansion." In the next two to three years, the company will expand to 1,000 people. ”

The plum blossom fragrance comes from the bitter cold. From spending two years focusing on research and development to using two years to do internal construction, hard work and internal skills have finally ushered in the full affirmation of the market. "This year's development is very rapid, and the performance indicators have initially met the conditions for listing on the Science and Technology Innovation Board."

Falling "son" Hengqin, the sword refers to the Greater Bay Area

The overall development is rapid, and the layout is also accelerating, falling on the "son" Hengqin, and the sword refers to the Greater Bay Area. In Wang Wei's vision, Zhuhai Zhipaoyi will become the second headquarters of the company. "The size of China's mobile phone users determines that the largest mobile security market is in China. In the short term, the main focus is on the domestic market, in the domestic market to achieve an ideal share, it will take at least 10 years to reach the target. ”

"If you serve Chinese enterprises well, you can serve overseas enterprises well." Ambition for the domestic market does not prevent Wang Wei from preparing to enter the overseas market, zhuhai is not only the second headquarters, but also shoulders the mission of carrying overseas bases. "From now on, we can start cultivating overseas markets and plan ahead." This is the focus of Wang Wei's second phase of the goal, with Hengqin as the front station, to Southeast Asia, Australia, and long-term to Europe and the United States.

The mature business environment and the sincerity of the local government are the two points that Wang Wei repeatedly emphasizes when mentioning Hengqin. To assist Zhuhai to guide the registration, counseling application policy support and related R & D expenses of special subsidies, small to provide temporary office space for the pioneer team transition, Zhuhai Dahengqin Development Co., Ltd., the "big housekeeper" of service talents, took care of it, Wang Wei bluntly said "thanks", "very efficient to help us solve practical problems." ”

On September 17, the management agency of Hengqin Guangdong-Macao Deep Cooperation Zone was unveiled, marking that the construction of Hengqin Guangdong-Macao Deep Cooperation Zone has entered a new stage of full implementation and accelerated advancement. The waves are dancing, and the fingertips are easy to connect with the Macao channels, empowering Macao customers to informatize, and Macao Customs is one of them. The blueprint has been drawn, and a number of high-tech enterprises such as Zhizhangyi are waiting to wield pens and ink to create a prosperous and beautiful future for the cooperation zone.

Source | Yangcheng Evening News Yangcheng Pie

Editor-in-charge | Huang Tie'an