In the era of beauty economy, medical beauty has become the choice of many people who love beauty, but in the repeated environment of the epidemic, the ease of operation and convenience of home beauty instruments have become their first choice for daily care, and the home beauty instrument industry has ushered in an outbreak, which also makes counterfeiters smell "business opportunities", and then form a mature counterfeiting industry chain.
As we all know, the target of counterfeiters is always products that already have a well-known reputation and a good reputation, and in the beauty instrument industry, Zeus beauty instrument has naturally become their "primary target". Zeus Beauty Instrument is a star product of the Dr. Arrivo brand under ARTISTIC & CO., Ltd., and has gained excellent reputation and sales because of its good product effect.
Recently, ARTISTIC & CO. Co., Ltd. cooperated with the Huangpu Branch of the Shanghai Municipal Public Security Bureau to destroy three counterfeit dens in Shenzhen and Dongguan, and seized a large number of high-imitation fakes, including Zeus beauty instruments, Zeus II beauty instruments, small sharp knife beauty instruments, beauty instrument instructions, beauty instrument brackets and a series of products, involving a huge amount of money.
Seized Zeus II beauty apparatus high imitation fake
Instruction manual for the use of the seized beauty instrument
Household beauty instruments have become a boom, and counterfeiting has become a trend to disrupt the market
According to Zhiyan Consulting, the market size of China's domestic beauty instruments will be close to 10 billion yuan in 2021, and will exceed 20 billion yuan by 2026.
Under the temptation of such huge interests, counterfeiters are eager to move and take the Zeus beauty instrument, which already has a good market reputation, as a "key object of care". Many counterfeiters directly produce high-imitation fakes, and the appearance of Zeus beauty instruments, packaging boxes, product instruction manuals, product brackets and other aspects have become the objects of their "imitation".
At the same time, counterfeiters also use "Zeus original factory" as a selling point to promote fakes on social platforms. The relevant person in charge of ARTISTIC & CO. Co., Ltd. said that the host of its beauty instruments is imported from Japan, and no Chinese factory has been entrusted to produce and manufacture, and the behavior of counterfeiters has seriously damaged the legitimate rights and interests of brands and consumers.
The quality of such high-imitation fake products is uneven, the quality control is not strict, it is easy to produce leakage, burns, burns and other situations in the process of use, consumers hold the heart of beauty to buy it home, but bear a very high disfigurement risk, more than worth the loss.
A counterfeiter sells high-imitation fakes on social platforms
Resolutely protecting the interests of consumers, ARTISTIC & CO. Co., Ltd. tolerates 0 fakes
The more head brands, the more they need to set an example for the industry.
ARTISTIC & CO. Co., Ltd. has made a lot of efforts to help consumers identify fake goods and imitation goods, and has formulated a set of perfect mechanisms to have absolute zero tolerance for fake goods and resolutely safeguard the legitimate rights and interests of consumers.
At the product level, ARTISTIC & CO. Co., Ltd. beauty instruments are equipped with anti-counterfeiting identification cards, which can be used by consumers to query the authenticity of the instrument, and at the same time, anti-counterfeiting chips are placed in the new instruments such as Zeus II beauty instruments and phantom beauty instruments, so that consumers can read the serial number of the product directly through the smartphone, and compare with the official verification web domain name (domain name: arrivo-dr.com) to distinguish the true and false.
ARTISTIC &CO. China official website
At the consumer level, ARTISTIC & CO. Co., Ltd. promotes consumers through social platforms and brand websites, informs consumers of the harm and identification skills of fake goods, and informs consumers how to purchase officially certified products with confidence, without worries.
The road to cracking down on counterfeiting is a long way to go, and the relevant person in charge of ARTISTIC & CO. Co., Ltd. said that in the future, it will unite multiple forces to jointly maintain the healthy and sustainable development of the industry, so that fake goods cannot be hidden, and at the same time, consumers will always be put first to meet the ultimate pursuit of beauty by beauty lovers.
【Source: China Shandong Network】
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