The Volvo XC90 has really been "quite hot" recently, and the well-known law professor Luo Xiang has become the new spokesperson for this car. Since a few years ago, Teacher Luo Xiang began to go viral in the law examination classroom with the series of stories of "extralegal fanatic Zhang San", and has always been a very topical figure. The Volvo XC90, a medium-sized and large SUV that he endorsed as the flagship of the Volvo family, has indeed gained higher topicality and exposure than before under the guidance of the "Zhang San Effect". However, we are more curious, in the terminal market, does this car have a corresponding sales policy to stimulate "Zhang San" to place orders for this car? Under the "call" of Teacher Luo Xiang, has the sales of this car been significantly improved?
In addition, we also want to discuss a problem is that for consumers who are ready to buy a luxury brand medium and large SUV, at present, in this segment, the more popular model is the old hegemon Audi Q7, for consumers, between the Volvo XC90 and the Audi Q7, how should they choose?
According to what we know, although Mr. Luo Xiang has brought a good topic to this car, due to chip problems, its sales have shrunk a little compared to before, and it only sold about 1500 units last month. In a Volvo 4S store in Beijing where we went to understand the situation, a total of 65 new cars were sold last month, of which 12 were Volvo XC90, as the most expensive flagship model in the family, accounting for 20% of the total sales, it can be said that the Volvo XC90 still has a pivotal position within the brand.
Among the new cars sold by Volvo XC90, the most sold configuration is the 2021 B6 Zhiyi Luxury Edition 7-seater, the official guidance price is 695900 yuan, and the most selected color for consumers is black. As for why consumers mostly choose this configuration, the reason is also very simple, as a 7-seat model, it will indeed be more practical in terms of space utilization, and because it is equipped with a 2.0T high-power engine, the power performance of the B6 model is more than that of a medium and large SUV. And as an entry-level model with the same power, the performance in various configurations is not bad, and it is indeed the most suitable version to buy. However, as mentioned earlier, due to chip problems, the entire Volvo XC90 series is not a current car, and the waiting cycle is almost 30 days.
Then there is the content of the car purchase discount that everyone compares to the relationship.
At present, when buying Volvo XC90, the main ways to buy a car are still two, which are full/installment car purchases.
Buy a car in full: 140,000 yuan discount on the basis of the official guidance price, and the hard road fee includes the license fee (1500 yuan), insurance cost (about 11,000 yuan) and purchase tax (47513 yuan). Therefore, comprehensive calculation, if you buy a car in full, the final landing cost will be about 615913 yuan. It is also worth saying that if you choose to replace the car, you can enjoy a replacement subsidy of 14,000 yuan.
Buy a car in installments: Like buying a car in full, the cash discount is 140,000 yuan, and the other is to pay a financial fee of 8,000 yuan, but the loan is interest-free. So we calculate according to the down payment of 20% installments of 36 installments, plus a series of hard expenses, the road cost of this car is almost 179193 yuan, and the repayment amount of each subsequent period is 12353 yuan.
Details can be found in the following table:
So in summary, if you want to buy a Volvo XC90 in Beijing right now, this is the situation. The best configuration sold is the 2021 B6 Zhiyi Deluxe Edition 7-seater, the most popular color is black. At present, the cash discount for buying a car in full and buying a car in installments is 140,000 yuan. If you buy a car in installments, you need to pay a financial fee of 8,000 yuan, but the loan is interest-free, and there is also a replacement subsidy of 14,000 yuan for the replacement of the car. However, due to chip problems, the current purchase of Volvo XC90 is not a current car, basically need to order a car to wait, waiting for the car cycle is almost a month or so.
As for who is buying the Volvo XC90? What we learned is that the people who buy this car basically have a relatively high income, after all, this car needs 600,000 to go up, which is indeed a bit expensive for ordinary people. The reason why car buyers choose this car is mainly because it is a 7-seater model, which is more in line with the needs of households. In addition, the product point they care more about may be the safety of this car, the performance of space and the richer configuration than the same level of models.
As we mentioned earlier, in such a segment of the luxury brand medium and large SUV where the Volvo XC90 is located, the Audi Q7 has always been an "evergreen tree" in sales. And its product performance and market reputation are still very good, so as a consumer who is ready to buy a luxury medium and large SUV, how to choose between the two cars?
First of all, the advantages of Volvo XC90, as a second-tier luxury brand, its current price in the terminal market is still relatively cost-effective, as we mentioned earlier, it can have more than 100,000 cash discounts and interest-free policies. Another point is that the Volvo XC90 has 5-seater and 7-seater models for consumers to choose from, and car buyers can choose according to their own car needs. In addition, from the perspective of the safety and high configuration of the Volvo brand, the Performance of the Volvo XC90 at the same price point will indeed be better.
The advantage of Audi Q7 is that as a first-line luxury brand, its retention rate and recognition will be better, and it is equipped with Audi's proud quadtro four-wheel drive system, which will have better performance than Volvo XC90 in terms of four-wheel drive performance and passability. However, the Audi Q7 is currently a 7-seater model, and the discount in the terminal market is not as good as the Volvo XC90.
So on the whole, if you want to buy a more recognizable 7-seat medium and large SUV, the Audi Q7 is undoubtedly a more suitable choice, of course, it also has better four-wheel drive performance. But if you're looking for value for money, want to buy a better configuration for less money, or have a five-seat demand, the Volvo XC90 is a better choice.
Then there are some of the use of these two cars after purchasing the car.
The Volvo XC90 has a service interval of 10,000 km at a time, and there is no free maintenance. The cost of small maintenance is 1179 yuan, and the cost of large maintenance is 2172 yuan.
The maintenance cycle of Audi Q7 is also 10,000 kilometers of maintenance, and no free maintenance is provided. The small maintenance cost is 1628 yuan, and the large maintenance cost is 3275 yuan, which is still more expensive than the Volvo XC90.
Then there is the salvage performance of the second-hand car of these two cars.
Volvo XC90 2018 T6 Zhiyi Edition 7 seats, which has a 3-year-old vehicle age of 54,000 kilometers, has a landing price of 780,000 yuan, and now the residual value of the second-hand car is 435,000 yuan, which is nearly half damaged.
The Audi Q7 2018 45 TFSI S line sport model, which has traveled 57,000 kilometers in three and a half years, has a landing price of 940,000 yuan, and now the residual value of the second-hand car is 559,900 yuan, which is also a lot of damage.
However, because these two cars are still relatively new models, the reference value of the residual value of second-hand cars is not too large.
Overall, if you are ready to buy a luxury brand medium and large SUV, care about safety and cost performance, Volvo XC90 is indeed a good choice, the current cash discount of 140,000 yuan is still more sincere. But the fly in the ointment is that it currently has no existing car due to chip problems, and the waiting time is almost a month or so. And from the perspective of sales, Volvo XC90 is still dragged down by the "lack of core" problem. It seems that even Teacher Luo Xiang, the model spokesperson who "can send the other party with the lawyer together", cannot solve the "rice-free cooking" without chips.