Text | Hua Shang Tao Strategy Zhao Yu
In China's canned rivers and lakes, lunch meat it ranks second, no one dares to rank first!
Many netizens said that eating lunch meat only looks for this one! As soon as I think of this lunch meat, the saliva will be secreted unconsciously.
Friends in Shanghai should be more touched, after all, this is the taste of the deep memory since childhood, this small tin jar, in addition to delicious, but also contains their expectations for a better life!
Yes, it is Merlin luncheon meat, known as the "ceiling" of lunch meat.
Can you imagine that? This nearly 100-year-old canning leading enterprise has always been produced by China itself, does not rely on foreign technology, and always takes the promotion of the development of China's national food industry as the first priority.
The origins of Merlin's cans go back to the late 1920s.
At that time, China's canning industry was in a state of desolation, and the popular cans on The Beach were "foreign goods".
Just then, in a Shikumen house in Shanghai's Tangjiawan, several Chinese chefs with idealistic ambitions were rubbing their fists to open up a world of Chinese canned food in the market.
Everything is difficult at the beginning, at the beginning of the business, they also encountered the dilemma of eating "closed door soup".
The jams and spicy soy sauces developed by these chefs are not accepted by the market because of technical problems, and the products they sell to Western kitchens are frequently rejected.
Learning the lessons of their failures, they began to research the market, improve the product, and shift their focus to tomato sauce, a condiment that most people love.
After several rounds of experimentation, this tomato sauce was finally successfully developed, not only recognized by foreigners, but also became a favorite of Shanghai Western restaurants at a low price.
In October 1930, these chefs also formally founded the Shanghai Meilin Canned Food Factory, creating a precedent for China's canning industry.
With the continuous development of Merlin, the small workshop of only a few square meters has also become a large-scale production factory, as of 1938, there have been 126 kinds of Merlin canned goods exported abroad, in the international attention at the same time, Merlin also played the Chinese canned reputation!
In 1949, after the founding of New China, Shanghai Meilin's canned food became a delicacy that people in the streets and alleys relished, and Meilin Canned Food Factory gradually became a key enterprise in Shanghai.
The most admirable thing is that when the country is in difficulty, this enterprise can shoulder the responsibility and responsibility of the national enterprise.
In the Korean War in 1950, the Chinese volunteers who fought in Korea needed a large amount of materials, and Merlin and other Chinese food processing factories urgently produced canned military supplies to provide logistical support for soldiers fighting on the front line.
In 1960, Merlin ushered in a milestone breakthrough, after relocating the address of the food factory and updating the equipment and equipment, the development of Merlin canned food was unstoppable, and it launched its own brand in the world.
In the late 1980s, in order to avoid the difficulties of enterprises, Merlin began to develop new products based on the needs of consumers and explore the development path of Sino-foreign joint ventures.
Since then, Shanghai Merlin has begun to "get out of control", and canned food has been exported to Japan, South Korea, Southeast Asia, Europe and the United States and other countries, with an export rate of 50%, becoming a well-known canned brand at home and abroad.
Today, after technological upgrading, quality testing and product research and development, Merlin has further expanded its brand influence and become a leading enterprise in China's canning industry, and even participated in the standard formulation of the canning industry commissioned by the national light industry.
The world-renowned achievements have not made Merlin "inflated", Shanghai Merlin plans to adhere to technological innovation and raw material improvement in the next three years, on the basis of ensuring food safety, improve the industrial chain of light industrial processing.
In this regard, are you optimistic about the development of this national food company?
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