Since the word pastoral complex entered the national high-level documents, the wave of construction of pastoral complexes is sweeping across the country. The pastoral complex has not only become the darling of cultural tourism capital, but also a carrier for the middle class to settle nostalgia.
A new model of xiangxian culture opened by the pastoral complex
The pastoral complex holds the rural pastoral dream of the urban people, but also the urbanization dream of the rural people, one group of people wants to return to the countryside, and the other group wants to make more money to go to the city. In particular, in many backward and impoverished areas, the pastoral complex will be deeply felt by the local government and the local residents in terms of ideological limitations. In the construction of the pastoral complex, it is faced with a process of cultural reshaping, and any developer of the pastoral complex is facing a pastoral landscape, but the local residents facing it may be alienated intermediaries (losing the original simplicity of the villagers, losing the inheritance of folk culture, under the transformation of the mobile media, they have become middlemen, neither pure countrymen nor pure urban people). How to let the middleman regain his folk culture heritage? How to get the middleman to regain his idyllic mentality? This is the key to the ability of the pastoral complex to have a soul. In the future, a balance mechanism needs to be found between the new pastoral culture of the middle class and the old pastoral culture of the peasants. The establishment of this balance mechanism does not depend on the management operator, nor on any business model, but on a free and harmonious culture into a new form of rural sage culture. The new model of agricultural realization opened by the pastoral complex Has realized the three realizations of the pastoral: the first realization is to rely on the power of nature and the power of science and technology to realize the realization of pastoral agricultural products; the second realization is to rely on the power of nature and creativity to realize the realization of pastoral cultural products and pastoral tourism products, this time the realization not only makes money, but also forms a pastoral community; the third realization is the extension of the industrial realization established by relying on the pastoral community. Different areas of the pastoral complex have different ways of profitability: the free diversion area of pastoral scenery does not charge, the secondary consumption area of experience products mainly relies on the profit of the cultural tourism supply chain, the agricultural activity operation experience area mainly relies on the profit of the agricultural supply chain, the value-added area of the pastoral real estate mainly relies on the profitability of the real estate supply chain, and the community supporting commercial consumption area mainly relies on the profit of supporting finance, medical care, health, education, and commercial supply chain.
A new model of agricultural monetization opened by the pastoral complex
The pastoral complex has realized the three realizations of the pastoral: the first realization is to rely on the power of nature and the power of science and technology to realize the realization of pastoral agricultural products; the second realization is to rely on the power of nature and creativity to realize the realization of pastoral cultural products and pastoral tourism products, this time the realization not only makes money, but also forms a pastoral community; the third realization is the extension of the industrial realization established by relying on the pastoral community. Different areas of the pastoral complex have different ways of profitability: the free diversion area of pastoral scenery does not charge, the secondary consumption area of experience products mainly relies on the profit of the cultural tourism supply chain, the agricultural activity operation experience area mainly relies on the profit of the agricultural supply chain, the value-added area of the pastoral real estate mainly relies on the profitability of the real estate supply chain, and the community supporting commercial consumption area mainly relies on the profit of supporting finance, medical care, health, education, and commercial supply chain.
A new model of industrial cluster opened by the pastoral complex
The core of the pastoral complex is the logic of the local economy, not the economic logic of extensive urbanization. The economic logic of extensive urbanization pursues the bottomless interests between industries, and the logic of local economy pursues the maximization of the interests of "agricultural clusters + leisure industry clusters". Therefore, the pastoral complex is more in line with the cultural and geographical environment of China's farming society.
In many areas where agricultural production is the mainstay, due to the lack of extension of the industrial chain, agriculture often cannot bring the greatest benefits to farmers, and even agriculture in some places cannot make money. The emergence of pastoral complexes can extend the value of agriculture, increase the income of farmers, reduce the risk of rural industries, promote the integration and development of the first, second and third industries, and provide strong support for rural transformation.
A new model of urban-rural integration development opened by the pastoral complex
From a macro perspective, if the pastoral complexes throughout China are built and operated to a mature stage, then a huge economic network, geographical network, intelligent network and cultural network of the pastoral complex will be formed, and each pastoral complex is a node, and one node after another is linked, that is, a regional pastoral complex cluster, and the regional pastoral complex cluster is connected with the regional urban agglomeration, forming a regional urban and rural competitiveness.
Although the pastoral complex has formed a new development model, when engaging in the construction of the pastoral complex, it is also necessary to specifically innovate the small model, and the model cannot be copied. After the completion of the pastoral complex, more minor innovations are needed according to the operation situation in order to obtain the energy of sustainable development of the pastoral complex.
Foundation + resource points - rural tourism resources and land
The development mode of the "island-type circle layer" pastoral complex, rural tourism resources and rural land as the outermost circle layer, through the use of reasonable comprehensive development means, to the deep development of agriculture (such as circular agriculture, creative agriculture, ecological agriculture) and large-scale development of agriculture, supplemented by agricultural product processing and sales, scientific research, education, medical care, training and other industries, and the formation of inter-industrial linkage.
Leading/context + attraction point - rural tourism and leisure
Rural tourism and leisure projects can integrate rural sightseeing, amusement, leisure, sports, experience, vacation, conference, pension, residence and other tourism functions to create a unique "pastoral comprehensive tourism and leisure", such as opening leisure fishing, farm zoo, picking, agricultural experience and other rural tourism projects.
In the specific development, according to the specific conditions of their respective geographical contexts, cultural contexts, etc., focus on creating one or more of them, forming their own unique rural tourism and leisure projects, thereby driving the development of the entire region.
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