There is a myth in the car circle that no one can break so far.
Since the launch of the world's first mass-produced HEV (Hybrid Electric Vehicle) model in 1997, Toyota Hybrid has sold more than 18 million vehicles worldwide in 24 years. Among them, the speed of sales climbing is also a classic, the first 1 million took a full 10 years, the second 1 million took 3 years, since then the speed of breaking the million rapid iteration, the latest 1 million took only 8 months.
It is the phenomenon-level existence of Toyota HEV that accelerates the development of domestic hybrid vehicles. According to the data, in 2020, China's HEV passenger car sales totaled about 414,000 units, a year-on-year increase of 40%, sales accounted for 30.2% of the total sales of new energy vehicles; subsequently, the hybrid technology was officially recognized, under the guidance of the Ministry of Industry and Information Technology, the Society of Automotive Engineers of China organized more than 1,000 experts in the industry to compile the "Energy Saving and New Energy Vehicle Technology Roadmap 2.0" clearly put forward the necessity of developing hybrid, hybrid will become the leading force in travel for a long time in the future.
Looking at the terminal market, Toyota HEV is also a hot label, more than 10 popular hybrid models such as Corolla, Camry, Highlander, etc., fully covering cars, SUVs and MPVs, forming the "strongest dual engine family" group for consumers to choose. According to statistics, Toyota hybrid sales in 2020 accounted for 15% of its total sales in China. At present, the domestic market sells an average of 10 hybrid models, of which nearly 7 are Toyota HEV models, and now 1.2 million car owners have chosen Toyota Hybrid, making it difficult for other car brands to look back.
Undoubtedly, Toyota has jumped from a pioneer in the hybrid industry to a leader and promoter, why can Toyota HEV become the first in the industry?
1/1.2 million of the recognition
Recently, Che Lizi interviewed a toyota HEV loyal fan, Mr. Mai from Guangzhou, who is not only one-half of the owner of the domestic Toyota HEV, but also the owner of the domestic Camry Zunrui (2012 model) and the eighth generation Camry Double Engine (2019 deluxe version).
In his eyes, Toyota HEV is synonymous with advanced technology, mature and reliable, fuel saving and worry-saving: "The fuel consumption of my car is 4.6-5.6L/100km, and the air conditioner will be higher in the summer." Walking in the city is really more fuel-efficient than many cars, and it is more economical on the highway, and a tank of oil can walk 800 kilometers. He calculated an account for us, camry double engine each time full of 40 liters, according to the current 92 gasoline 7.58 yuan / liter to calculate, equivalent to fuel costs of only 0.379 yuan / km, compared to the movement of 0.8-1 yuan / km fuel mid-level car cost, Toyota HEV in the era of high oil prices, the advantage is not a star and a half.
Mr. Mai only replaced the 2019 Camry dual engine at the end of last year, but he can be described as sorry for the Toyota HEV. In 2012, when the Camry HEV model was also called Zunrui, he drank the "head soup", and after 7 and a half years, he did not bother with other models, and directly replaced it with the eighth generation of Camry dual engines. "Mainly used to it, comfortable and fuel-saving, smooth start, especially when driving in EV electric mode, the power transmission is very direct, and the quietness in the car can be compared to pure electric vehicles."
▲Mr. Mai's Camry dual engine has recently consumed 5.5L/100km)
Mr. Mai told us that the common features of the two generations of Camry dual engines are also worry-free, durable, and easy to maintain. The Camry Zunrui system, which has been in service for more than 7 years, has no problems, and the maintenance cost is comparable to that of general fuel vehicles, and the motor + battery system is also maintenance-free. In addition, the eighth generation of Camry dual engine because of the TNGA empowerment, the handling fun has also improved a lot, TNGA empowerment, the body of the body when cornering is also good.
At this time, he posted a screenshot of the APP of a 2020 Camry user, who also continued to choose the Camry because of his habits with Toyota HEV, "Don't give the 6.3L/100km fuel consumption stunned, he drives very raw, rapid acceleration, overtaking on the highway are not a lot, he said that choosing the Camry is a balance between driving pleasure and driving comfort." Indeed, the experience of Toyota HEV also retains the consistent advantages of fuel vehicles, can maintain a strong power output in any speed range, and effectively avoids the phenomenon of insufficient power in the second half of the hybrid vehicle based on electric drive, which is currently the most in line with the needs of users.
Truly worry-free
1/1.2 million of personal experience may not be able to well analyze the comprehensive advantages of Toyota HEV over the comprehensive overtake of fuel vehicles. However, users who buy hybrid models have always been a very rational group, they are not satisfied with the advantages of HEV over other new energy models, but focus on HEV compared to fuel vehicles, with fuel economy, power control, mileage anxiety and retention rate as the core considerations.
In a community that shares the real fuel consumption of car owners, Toyota HEV models such as Corolla Dual Engine, RAV4 Rongfang Dual Engine and the new fourth-generation Highlander, the fuel consumption rating is at the five-star YYDS level, taking the 2020 RAV4 Rongfang Dual Engine Two-Wheel Drive Elite Edition as an example, the low fuel consumption performance is not only in the front of the same level, but also the average fuel consumption of the comprehensive road condition test after more than 3 million kilometers is 5.41L/100km, and the comprehensive fuel consumption of the Ministry of Industry and Information Technology is 4.7L/100km, and the gap between the two is not large. It proves that under the driving of consumers with different terrains, different road conditions and different habits, the fuel saving performance of toyota HEV is extremely stable and excellent.
In the 2020 "China Automobile Retention Rate Report" released by the China Automobile Dealers Association, the brand retention rate of 3 years old car ranked first in Lexus (84.41%), and toyota (77.96%). Among them, the 3-year retention rate of Japanese mid-size cars is 70.74%; based on the market quotations of a large used car website, Camry's 2018 luxury version of the dual engine models are in the range of 180,000-200,000, and the 3-year retention rate is generally higher than 71%, and some also reach more than 80%.
Of course, objective factors such as mileage and vehicle condition also affect the valuation of a used car, but the overall market's recognition of Toyota HEV is all the way up, and its retention rate is even higher than that of the fuel version. The reason is that the Toyota HEV family has a large amount of ownership in the domestic market, mature and reliable technology, low cost of use and other factors, so that its retention rate in the second-hand car market can be strong enough, which shows that this is another major advantage of Toyota HEV compared to other brands of hybrid technology.
It is worth noting that due to the popularity of new energy vehicles, the society's attention to the safety of "three electricity" is far higher than in any previous period, especially the spontaneous combustion of new energy vehicles in summer. In the context of the huge base of 18 million electrified models in the world, the Toyota three-electric system "0" accident also makes it establish a safe and reliable image among users, there has never been a vehicle accident caused by electric shock (leakage), battery combustion or explosion of the case, the core three-electric components of the domestic Toyota HEV model provide ultra-long warranty, and Guangfeng's hybrid models can also enjoy "unlimited years, unlimited mileage" battery extended warranty services.
A car can give the B-class car the enjoyment and safety of the car, but only the cost of the A-class car, and there is a strong retention rate and wide recognition when selling the car, it is no wonder that the famous balance of Chinese consumers are in word of mouth: there are two kinds of hybrids in the world, one is Toyota, the other is the other.
Write at the end
At the 2021 Le Mans 24 Hours of Endurance Race held in France in August this year, the No. 7 car Toyota's new hybrid supercar GR010 HYBRID won the championship, marking the advent of a new era of Le Mans supercars. It should be known that Toyota Hybrid won the championship from old strong teams such as Audi and Porsche, and it is also the fourth consecutive victory of Toyota in this endurance race known as the "hardest single race", and it is Toyota's hybrid dual engine power system that helps it crown. It can be seen that Toyota's gasoline-electric hybrid dual engine power has always been at the world's top level in terms of reliability, power and fuel economy. It is also a huge advantage that other automotive brands cannot shake with new energy technology.
Now, the question we are often discussed when choosing a car: should we buy a fuel car or a new energy vehicle? Which technology of new energy vehicles is the most reliable? Instead of tangling with the high fuel price and limited number of fuel vehicles, worrying about the mileage and battery safety of pure electric models, but unforgettable fast, quiet and smooth driving experience, why not choose the Toyota HEV with 24 years of technical precipitation and thick accumulation?
The choice of 1.2 million domestic users has given Toyota HEV silent trust, and there is no need to give up to find the optimal solution, why not enjoy it when you choose a car?