After Luo Yonghao attacked Apple for having no culture some time ago, he recently turned his gun on Xiaomi. Luo Yonghao publicly attacked Xiaomi's advertising words for plagiarism on social platforms, which ushered in many netizens watching.
Most people stand on the side of Lao Luo, thinking that Xiaomi is indeed plagiarizing this time, and many people are also following the criticism of Xiaomi, so what is going on?
<h1 class="pgc-h-center-line" data-track="6" > the new machine advertising words were plagiarized and hammered by Luo Yonghaoshi</h1>
The thing stems from the release of a new mobile phone by Xiaomi on October 28, which is the latest masterpiece of the Redmi Series, the Redmi Note 11 Pro series, and Xiaomi released a new machine picture on the official social platform on the same day, accompanied by advertising slogans: "There is a unique sense of edge and angle, but also a sharp attitude towards this sleek world." ”
It is also this advertising word that caused big trouble for Xiaomi, and the next day Luo Yonghao slammed Xiaomi's advertising copy on the same social platform and shouted Xiaomi, such an advertising designer can be fired, only plagiarized, without his own creativity.
At first, many people thought that Luo Yonghao was touching porcelain and wanted to use this kind of remark to rub the heat of Xiaomi's new machine. However, the evidence released by Luo Yonghao then made many people suddenly realize that it was not really dirty water to say that Xiaomi plagiarism was really not a dirty water.
It turned out that Luo Yonghao's hammer technology had released a mobile phone called Nut Pro as early as 2015, and the advertising slogan of this mobile phone was: "The sharp and beautiful alien of the smooth era." ”
Clear-eyed people can see that Xiaomi's advertising words are almost a reproduction of the nut Pro advertising words, almost just expanding the nut Pro advertising words, which will already be very clearly identified as plagiarism, and millet is no way to get rid of the suspicion.
As a result, Xiaomi suffered from questions and criticisms from all sides, and Xiaomi's new machine had such a high degree of heat as soon as it was listed, but Xiaomi was completely unhappy.
The online criticism and ridicule of Xiaomi have not diminished, but Xiaomi has remained silent, and finally Xiaomi quietly put up advertisements for new machines, which should be a compromise made under the pressure of public opinion.
However, netizens think that Xiaomi is lying flat and has a thick skin to the extreme, because Xiaomi has no intention of explaining or apologizing, which makes many netizens very dissatisfied.
<h1 class="pgc-h-center-line" data-track="29" > plagiarize works of foreign designers</h1>
In fact, this is not the first time that Xiaomi has been accused of plagiarism, as early as 2019, the promotional pictures used by Xiaomi on the official website of Spain were suspected of plagiarizing the works of foreign designers, and they were also attacked by the author of the original picture himself, which made Xiaomi very embarrassed.
The designer said that these pictures were originally the mobile phone promotional pictures designed by himself for LG, and Xiaomi stole the ideas of the pictures without any authorization or notification to the author, and even did not bother to change them, just made some simple color grading to use these pictures.
Under the pressure of public opinion, Xiaomi is only forced to admit this behavior. Xiaomi said it was the company's creative section employee who copied without informing the company and without author authorization, and the company had fired the employee.
Xiaomi's words are concise and concise - I don't know, it's none of my business, it's all done by employees. However, many Chinese netizens expressed their incompatibility with Xiaomi's response, believing that Xiaomi was just looking for an employee to carry the black pot.
Netizens believe that Xiaomi's bottomless plagiarism has made Chinese companies throw people abroad, and this behavior should be severely punished.
Over the years, Xiaomi has been frequently exposed to plagiarism, but Xiaomi does not seem to want to change the attitude, either find an employee to come out to face the crime afterwards, or remain silent, lying flat and being scolded, this "old fritter" attitude will not only damage the image of Chinese companies, but also bring bad to the atmosphere of the entire industry.
If everyone learns from Xiaomi's approach, it will be a very serious blow to the domestic design industry. At present, the domestic advertising market itself is not very optimistic.
Merchants prefer brainwashing advertising, so that the entire industry has become a lack of initiative, everyone is repeating this advertising phrase, as long as the face is thick, invest more money, there is always a way for consumers to remember, which is also an important reason for the domestic advertising industry to homogenize.
No one wants to be original, and no one is pursuing creativity, which is very scary for China's expensive industry.
<h1 class="pgc-h-center-line" data-track="30" > summary</h1>
Xiaomi's plagiarism is not a special case, and many companies nowadays like to plagiarize in advertising design. On the one hand, they want creative advertising, on the other hand, they are not willing to invest too much in advertising, and eventually they can only go to the road of plagiarism.
This not only affects the image of the enterprise, but also for the development of the domestic advertising industry is also a big blow, if you continue to let this behavior go, then China's advertising industry will go backwards, which we do not want to see.
So we have to sound the alarm bells, not be insensitive.
Luo Yonghao's "poisonous tongue": Xiaomi copied again! Designers should be fired
Xiaomi has a "previous crime", 19 years of plagiarism of overseas propaganda films, and now plagiarized nuts have been attacked by Luo Yonghao