Win-win cooperation and create the future
——The high-end forum on the construction of the new media Sunac platform in the Guangdong-Hong Kong-Macao Greater Bay Area was successfully held
2021 is the first year of the 14th Five-Year Plan, and it is also a key year for implementing the central government's deployment and promoting the construction of the Guangdong-Hong Kong-Macao Greater Bay Area. As the forefront of new media development and media integration construction, the Guangdong-Hong Kong-Macao Greater Bay Area has ushered in a new communication and media mission in the context of media ecological change. In order to better grasp the future media trends, build a new media integration innovation and industry-university-research integration platform, and promote in-depth cooperation between academia and the industry, on October 31, 2021, the School of Communication and Media of Guangzhou Hua Business School and the Future Media Research Institute held a high-end forum on "Win-win Cooperation and Create the Future" for the construction of the new media sunac platform in the Guangdong-Hong Kong-Macao Greater Bay Area.
Vice President Wang Lieyao of Guangzhou Hua Business School
Industry experts and scholars from all over the country, representatives of relevant enterprises, etc. gathered in Zengcheng, the "hometown of lychees", to share and exchange new technologies, new applications and new ideas around the theme of "win-win cooperation and create the future", and jointly discuss the future media development and multi-party cooperation ideas.
Dean of the School of Communication and Media, Zhao Weijiang
The morning theme forum was presided over by Professor Tan Tian, Dean of future media research institute of Guangzhou Hua Business School, and opened by Professor Wang Lieyao, vice president of Guangzhou Hua Business School, Huang Yongxuan, president of Yijian Media Technology Group Co., Ltd., Lv Qingchun, general manager of NetEase Media South China Region, Liu Xu, vice president of Beijing Qingbo Intelligent Technology Co., Ltd., Pu Yuan, deputy general manager of Zhongqing Data (Guangzhou) Technology Co., Ltd., Dai Xuedong, dean of Southern Public Opinion Research Institute, and Lai Siyang, co-founder of Insdaily. Cheng Zhengqun, director of Foshan Radio and Television Program Center and director of Sunac Center, Zhu Yanni, president of Guangzhou Zengcheng District Live E-commerce Association, and Sun Qijun, deputy secretary general of Guangdong Journalism Society, delivered keynote speeches. At the same time, Professor Zhao Weijiang, Dean of the School of Communication and Media, Chen Ye, Vice President of the Future Media Research Institute of Guangzhou Hua Business School, Lin Shaozhong, Vice Dean of the School of Communication and Media of Guangzhou Hua Business School, Yang Jiahui, Deputy General Manager of Guangzhou Salary Transmission Culture Communication Co., Ltd., and all the teachers of the School of Communication and Media attended the forum.
A group photo of all the guests participating in the forum
In-depth integration of production, education and research: boost the cultivation of Sunac talents in the Greater Bay Area
Professor Wang Lieyao, vice president of Guangzhou Hua Business School, said in his speech that at present, media integration continues to deepen, and the industry pattern has undergone profound changes, which has also put forward higher requirements for the cultivation of talents in colleges and universities. The convening of this forum will not only promote the discussion of the new media integration and innovation model in the Guangdong-Hong Kong-Macao Greater Bay Area, but also have great significance for the exploration of the in-depth integration path of industry, education and research in Guangzhou Hua Business School, boost the formation of a high-level media innovation pattern in the Guangdong-Hong Kong-Macao Greater Bay Area, and better cultivate outstanding talents to serve the future economic and social development.
Professor Wang Lieyao, Vice President of Guangzhou Hua Business School
Professor Tan Tian, Dean of the Future Media Research Institute of Guangzhou Hua Business School, introduced in his speech that we are facing "a major change that has not occurred in a hundred years", the changes in the awakened Pattern of China and the world, the changes in the social structure and media ecology triggered by Internet technology, these great changes have brought about the end of the traditional development mode and operation logic of news communication, and China's news communication industry needs to carry out media integration innovation and social role transformation with an open paradigm. In this context, how should there be better cooperation between industry and academia, between industry and academia? It is the proposition of the times before us.
The Guangdong-Hong Kong-Macao Greater Bay Area New Media Sunac Platform builds a high-end forum
In order to promote the cultivation of Sunac talents in the Guangdong-Hong Kong-Macao Greater Bay Area and to promote the in-depth cooperation between the academic community and the industry, at this forum, Professor Tan Tian, Dean of the Future Media Research Institute of Guangzhou Hua Business School, specially presented the letter of appointment of the Special Researcher of the Future Media Research Institute of The Chinese Merchants to the guests, and Professor Zhao Weijiang, Dean of the School of Communication and Media of Guangzhou Hua Business School, specially presented the letter of appointment of the industry tutor of the School of Communication and Media of the Chinese Business School of China Business School to the guests.
Professor Tan Tian and Dean Zhao Weijiang issued letters of appointment to industry mentors and distinguished researchers
Big Data Empowers Innovation: Taking the Pulse of Future Media Development Trends:
Huang Yongxuan, president of Yijian Media Technology Group Co., Ltd., delivered a keynote speech entitled "From New Media to New Consumption", in which he proposed that "the characteristics of the current cultural development are national self-confidence and the national tide." As the initiator of the national tide culture, the Guangdong-Hong Kong-Macao Greater Bay Area has the most fertile soil for the combination of new media and new consumption. In the future, the content and works of new media, as well as the products and brands of new consumption, will surely shine in the Guangdong-Hong Kong-Macao Greater Bay Area."
Huang Yongxuan, President of E-Jane Media Technology Group Co., Ltd
Dai Xuedong, president of the Southern Public Opinion Research Institute, emphasized the important role of big data in media integration and innovative development, and believed that in the future, "data data" and "data public opinion" will become the proper meaning of "data governance".
Dai Xuedong, president of the Southern Public Opinion Research Institute
Lv Qingchun, general manager of NetEase Media South China, highly summarized the development trend of the news and information industry with the three words of "change, relocation and integration". He believes that changes in policies and needs will bring about changes in users, advertisers and talents, and the integration of content and communication channels, the integration of party media and commercial media, the integration of content and technology, and the integration of media platforms and the Internet will become inevitable trends.
Lv Qingchun, General Manager of NetEase Media South China Region
Liu Xu, vice president of Beijing Qingbo Intelligent Technology Co., Ltd., started from the development of Internet technology and discussed the opportunities and challenges brought by intelligence to the analysis of new media network communication. He stressed that the future of media users will change from the "Z generation" to the "intelligent generation", the future AR/VR will continue to evolve, and the development of AI technology and virtual people will bring a future world architecture, and the development of technology will also make it possible for the metaverse to become a new form of the future world.
Liu Xu, Vice President of Beijing Qingbo Intelligent Technology Co., Ltd
Pu Yuan, deputy general manager of Zhongqing Data (Guangzhou) Technology Co., Ltd., delivered a keynote speech on "Data Driven, Winning the Era of Intellectual Media", in which she emphasized that the "troika" of integration and transformation is content, technology and capital, the construction of smart cities is the gold mine in the era of media integration, and in promoting the development of the Guangdong-Hong Kong-Macao Greater Bay Area, creating a "model village" for rural revitalization is an innovative model.
Pu Yuan, deputy general manager of Zhongqing Data (Guangzhou) Technology Co., Ltd
Cheng Zhengqun, Director of Foshan Radio and Television Program Center and Director of Sunac Center, discussed the "Innovative Exploration of Video Media in the Creation of Integrated Media Products" and shared the exploration and transformation of Foshan TV station in digital transformation.
Cheng Zhengqun, director of Foshan Radio and Television Program Center and director of Sunac Center
Zhu Yanni, president of the Zengcheng District Live E-commerce Association, introduced the Zengcheng District Live E-commerce Association and discussed how to inject new impetus into the existing entity business with new media and create a talent supply chain for the new media live broadcast industry.
Zhu Yanni, president of zengcheng district live e-commerce association
Sun Qijun, Deputy Secretary-General of the Guangdong Journalism Association, introduced the origin of the Guangdong-Hong Kong-Macao Greater Bay Area and the development of media technology from the perspective of traceable media technology, and looked forward to the construction of a new media innovation platform in the Guangdong-Hong Kong-Macao Greater Bay Area in the future.
Sun Qijun, deputy secretary general of the Guangdong Provincial Press Association
Finally, Professor Tan Tian summarized the morning theme forum with "three highs", he believes that "the Guangdong-Hong Kong-Macao Greater Bay Area New Media Sunac Platform Construction High-end Forum is a high-density information bombardment, high-tech empowerment, high-dimensional broad vision of the three high forums." ”
Elites gathered at "Chinese businessmen" to discuss the sword: jointly explore new models of cooperation
In order to effectively promote the link between the industry and the academic community, at the afternoon roundtable, Zhao Weijiang, dean of the School of Communication and Media, said that in the high-speed development of the information age, the development of the media is ever-changing, the traditional teaching mode of journalism and communication is no longer suitable for the current development, communication should lead the industry to go, the academic community to provide the development direction for the industry, and the convening of this forum will open a window for communication and exchange between the industry and the academic community.
The guests at the roundtable had a lively discussion
At the round table, the guest teachers expressed their opinions and had a lively discussion. Professor Li Miao said that as an application-oriented university, hua business school directly docking enterprises will create more possibilities for talent training, and the development of the Internet has also given colleges and universities more opportunities.
Professor Li Miao of the Department of Advertising
General Manager Lv Qingchun made suggestions from the perspective of "adapting to local conditions", establishing a base for industry-academy parks, building a digital museum, carrying out e-commerce live broadcast summits based on the soil of Zengcheng e-commerce live broadcasting, making it a characteristic industry-academy base, making blood for Zengcheng, and changing forms of high-quality content will never be outdated, and it is necessary to adapt to the needs of the audience. Professor Li Miao of the Department of Advertising agreed with this and proposed that the school should have a broad vision and think beyond the conventional thinking.
In view of the rapid changes in the market environment, Director Cheng Zhengqun proposed measures such as the innovation of teaching materials and the guidance theory remaining unchanged, the entry of university science and technology parks and the improvement of new media production chains. At the same time, Lai Siyang, co-founder of Insdaily, pointed out the contradiction between the high cost of corporate training interns and the low entry rate, put forward the idea of close integration of industry, education and research, and proposed reforms to the assessment method of students.
Insdaily co-founder Lai Siyang
Teacher Ma Baoyin of the Department of Video Communication also put forward a prospect for the cultivation of students' self-media use ability, hoping to improve students' ability through "Internet + classroom". Professor Liu Jianyun put forward the needs of society for high-quality students, strengthening basic education and practical training experiments to increase skills is not in conflict, teaching should return to the root of learning, cultivate high-quality talents with knowledge and quality. Professor Tan Tian also said that new media is not a new technology, and teaching should prevent overemphasizing technology and overemphasizing theory.
Roundtable discussion site
At the "Win-win Cooperation and Create the Future - High-end Forum on building a new media sunac platform in the Guangdong-Hong Kong-Macao Greater Bay Area", a number of in-depth and wonderful speeches were made to discuss the integration strategy, share the latest achievements, and talk about the new challenges and new opportunities in the new media era, providing an opportunity for the academic community and the industry to collide and think, and also providing more possibilities for the diversification of the future development of the industry.
Student reporter: Jiang Weiting Hong Zini
Photography: Wang Wanting, Huang Wentu, Lin Jiajia, Zhang Dani