<h1 class="pgc-h-arrow-right" > Jian Nanchun Introduction:</h1>
"Tang poems three hundred are like a pot of swords, and a wisp of wine tells the prosperity of a thousand years." Three days to open the urn incense full of domain, a hundred years to pass the incense sword Nanchun. This is a very poetic advertising slogan of Jiannanchun, which not only shows the world the long history of Jiannanchun, but also shows the fragrance of Jiannanchun wine, while tasting Jiannanchun, it seems that you can see the prosperity of the Tang Dynasty in the past.
Jiannanchun is not only one of the "Six Golden Flowers of Sichuan Wine", but also a national famous wine for three consecutive years. After the liberalization of the pricing power of famous wines in the 1990s, Jian Nanchun raised prices all the way to impact the high-end market. In the 1990s, Wuliangye had more than 300 bottles, more than 200 bottles of Moutai and more than 100 bottles of Jian Nanchun, steadily occupying the top three high-end liquors, and even had the saying of "Mao Wujian" in the liquor industry.
An earthquake in 2008 caused Jian Nanchun to lose 30% of its base wine reserves, which had a great impact on the performance of the next two years. It also accelerated the pace of Yanghe, Luzhou Old Cellar, and Langjiu to catch up with Jian Nanchun. Now Jian Nanchun has come out of the shadow of the loss of base wine, and sales in 2020 have reached 15 billion. Jian Nanchun has always been relatively low-key, mainly in three aspects:
The first is that Jian Nanchun is the only company among the six golden flowers that is not listed and has no listing plan for the time being. Their own products are not worried about selling, nor are they short of money, in fact, not listing on the market does not have much impact on it, but it will reduce people's attention.
The second is that today, when the sauce wine is so hot, the major fragrant wine companies can't help but wade into the sauce, even the old cellar of Luzhou, the originator of the fragrant wine, and the big brother Wuliangye of the fragrant wine have not resisted. However, Jian Nanchun only produces strong fragrant wine, and there are no sauce liquor products for the time being.
The third is the slow price increase. Feitian Moutai is now snapped up, Wuliangye Puwu has become the weather vane of thousand yuan wine, while the crystal sword Nanchun is currently only sold to more than 400. Not only has it fallen out of the ranks of high-end wines, but it has also gradually been surpassed by the national cellar 1573, compared with jian nanchun's reputation is also better.
Compared with the OEM wines of Maotai and Wuliangye, there are very few OEM wines in JiannanChun wine, and most of the products are of good quality. Jian Nanchun has dozens of wines, as for which products are more worth starting with, more cost-effective, the following will be said.
<h1 class= "pgc-h-arrow-right" > low end: Mianzhu Daqu, Silver Sword South A3, Silver Sword South A9</h1>
Mianzhu Daqu:
Many of the current Mianzhu Daqu are mixed with alcohol, and edible alcohol is written directly on the ingredient list. This is actually a routine, the original pure grain Mianzhu Daqu part of the alcohol wine, the other part is still pure grain wine. In fact, this routine will exist in the low-end wines of many large wineries.
Originally, the distillery wanted to rely on this combination of virtual and real routines to reduce costs and increase sales, but in exchange, consumers did lose trust in all the Mianzhu Daqu. However, the pure grain classic Mianzhu Daqu does still exist, and the grain aroma, wine aroma, and bad aroma are obvious, and the taste is soft, and it is not dry after drinking, and the cost performance is very high.
Silver Jiannan:
Silver Jiannan is a low-end liquor series launched in 2014 after Jin Jiannan, mainly to fill the price gap between Mianzhu Daqu and Jin Jiannan. The most famous silver sword south series are A3 and A9 series, and the other basics are very few in the market, divided into four types: 52 degrees, 46 degrees, 42 degrees and 38 degrees.
Silver Sword South A3 outer packaging is a bit of rose gold feeling, plus color light relief, looks very good, but in fact, the wine quality is average, after all, the price is not expensive, about 50 yuan nearby. The later launch of the A9 follows this packaging style, the price is less than 100 yuan, and the cost performance is a little higher than that of the A3.
Silver Sword South A9 smells a bit like the aroma of Jian Nan Chun, and it is also consistently cold to drink, the aftertaste is a little sweet, and the taste is not bad. However, there are shortcomings such as spicy throat and insufficient taste, but the wine body below 100 yuan is relatively good.
<h1 class= "pgc-h-arrow-right" > mid-range: Jin Jiannan K6, 24K</h1>
At first, Jin Jiannan was not a product of Jiannanchun Distillery, but an OEM product of a distributor. After the launch of Jin Jiannan, Jiannanchun Company found that the sales of Jinjiannan were very good, even exceeding some of the products, so Jiannanchun Company took Jinjiannan over. Of course, it now belongs to the core sub-brand of Jian nanchun, and even Feng Xiaogang has endorsed Jin Jiannan.
Jin Jiannan series is mainly a mid-range wine between 100 and 300 yuan, and the main products are divided into K3, K6, K9 and 24K, with four kinds of 52 degrees, 46 degrees, 42 degrees and 38 degrees respectively. At present, K9 and 24K have been discontinued, K3 small wine is still in production, whether it is on the market or e-commerce platform is difficult to buy, only K6 has been a steady stream of sales in the market. Jian Nanchun Company only retained the K6, not only because the sales performance is very good, but also because the cost performance is very good.
The official guide price of the Jinjiannan K6 is 188, but the actual price is a little lower. The appearance of Jin Jiannan K6 is a combination of gold and red, which looks quite classy. The bottle is all red, and the appearance is very festive, so the frequency of this wine as a wedding banquet, a college banquet, a wedding banquet, etc. is relatively high. The entrance of K6 is very spicy, inheriting the consistent sense of coldness of Jian Nanchun, which is difficult for ordinary people to adapt, but after adapting, it is endlessly evocative. The aroma of K6 is also good, but the grain aroma and the groove aroma are not too prominent, the thickness and tail taste are insufficient, and the miscellaneous taste is a bit much.
<h1 class= "pgc-h-arrow-right" > high-end: Crystal Sword Nanchun, Treasure Sword Nanchun</h1>
Crystal Sword Nanchun:
Only by drinking the crystal sword can you truly understand the sword Nanchun, because the price increase is slow and the wine quality is good, and the crystal sword is known as the king of the cost performance of high-end liquor. The "sword" in the "Mao Five Swords" once referred to the crystal sword, and the super high cost performance made the crystal sword Nanchun highly favored, becoming a core order of Jian Nanchun Company with sales of more than 10 billion.
The crystal sword adopts the cellar running process, that is, the mother's residue is taken from this cellar and then fermented in another cellar, so that the flavors can be fused with each other to make the taste more plump. The crystal sword basically inherits all the characteristics of Jiannan Spring Wine - it is cold, aromatic, mellow and sweet, although the entrance is a little spicy, but it will become more and more comfortable later. This point is unmatched in the sub-high-end fragrance, the king of cost performance, and the quality is really superior, the more you drink, the better.
In the entry-level sub-high-end liquor, the crystal sword is the absolute king, and the price is only more than 400 yuan, and the price has hardly increased in recent years. If you want to buy a strong wine of 400 to 550 yuan, then the crystal sword is the best choice.
Treasure Grade Sword Nanchun:
The shape of the treasured sword is the same as that of the crystal sword, and the material is made of red ceramic gilded font, which looks more atmospheric. Compared to the crystal sword, the treasure sword is a higher level in craftsmanship and cellar pool. This is also the reason why the popularity of the collector's grade sword Nanchun has also become higher and higher in recent years.
Because the collector's grade is made with base wines brewed from thousand-year-old cellars. The treasured sword is fermented and brewed using the TianyiLao live cellar group, which is the oldest and most complete preserved traditional winemaking workshop in China. The fermentation of the old cellar of Tianyi Old Makes the Treasure Sword change the style of the past, and the old flavor is full.
The treasured sword takes a gentle route, and there is a strong chen fragrance, the middle section is relatively cold, but it is not as sharp as the crystal sword, and it also has some aromatic feeling, which is easier for people to accept. The use of ceramic bottles is more mature than the crystal sword, but the popularity is far less than the crystal sword. In the price area close to 700 yuan, both the Sichuan school and the Jianghuai wine school have few opponents.
<h1 class="pgc-h-arrow-right" > high-end: Dongfang Red series</h1>
In 2002, in order to make up for the lack of high-end liquor, Jian Nanchun Company launched the "best wine" - Dongfang Hong series, which was priced at 500 yuan per bottle that year. In fact, if you follow the normal product layout, the Dongfanghong series is the most high-end product of Jiannanchun. In 2014, in order to commemorate the 65th anniversary of the founding of the People's Republic of China, Jian Nanchun launched the "Dongfang Hong 1949", and the price was higher than that of Dongfang Hong.
Jian Nanchun mainly promotes 46 degrees of Oriental Red and 52 degrees of Oriental Red 1949, and the market recognition of 38 degrees is not high. Dongfang Hong not only carried forward the ancient techniques passed down by Jian Nanchun for thousands of years, but also carefully blended by the chief master.
Jian Nanchun oriental red poured into the cup after the strong fragrance overflowing, the wine quality is clear, hanging cup obvious, the aroma is long-lasting; when the entrance can feel a mellow aroma, not stimulating and refreshing, very easy to enter; in the mouth to taste, no sense of irritation, wine in the mouth can be consistent before and after, after swallowing the throat has a slight stimulation, but there is no burning sensation. Overall, the wine quality of the Dongfang Red series is very good, and it also has a strong collection value.
<h1 class="pgc-h-arrow-right" > Collector's Edition: Heart of antarctica</h1>
Crystal sword, treasure sword, oriental red these wines, can be collected or bought to drink yourself, because the winery has never been limited to sell, or directly refers to the guidance of the collection. Since its birth, the Heart of Antarctica has been given a collection label by Jian Nanchun Company. The Heart of Antarctica uses a capacity of 750ml, and the bottle body is a fusion of Antarctic glaciers, snowflakes, and penguin elements, symbolizing the immutable pure love. The Heart of Antarctica symbolizes the meaning of a lifetime of togetherness, and it is also an exclusive product with the theme of love.
February 14, 2019 is Valentine's Day, Jian Nanchun", "Heart of Antarctica" low-key entry into the market. Choosing the beautiful meaning of "life and death" and "life and one life", the Heart of Antarctica only sold 3344 bottles in the 618 of that year, priced at 1314 yuan. In 2020, the same limited edition of 3344 bottles, to this year limited sale of 5200 bottles, the price has always been 1314 yuan / bottle.
The outer packaging of the Antarctic Heart is an artificial leather leather box, the wine bottle is high-crystal imitation crystal glass, and the spherical cork is hollow and vacuum, which is really quite beautiful. Although the price is more than 1,000 yuan, its wine quality is not as good as the Oriental Red, and the Sword Nanchun Company has also responded, and the Heart of antarctic wine is equivalent to the crystal sword. As for why so many people rush to buy it? On the one hand, the packaged wine bottle is beautiful and sold in limited quantities; on the other hand, it may really be because of love!
Jian Nanchun and its series of brands include vintage wine, oriental red, golden jiannan series, Mianzhu series, etc. There are more than 30 brands and hundreds of varieties. If there is something bad or there is no product in your mind, you hope to be more inclusive.