At the end of October, the Central Propaganda Department and the State Administration of Radio, Film and Television interviewed the Shanghai, Jiangsu, Zhejiang, and Hunan radio and television stations on the problem of excessive entertainment of television programs, and asked the four television stations to carry out in-depth comprehensive management of the cultural and entertainment fields and resolutely rectify the problems of excessive entertainment and star chasing.
Combined with the revised information of "Happy Base Camp" and "Every Day Upward" released by Hunan Satellite TV before, it is imperative to de-over-entertain and de-capitalize the reform of TV network media.
In less than a month, Mango Station has launched two new variety shows of "Singing Caravan" and "Time Concert", because of its careful production, entertainment and closeness to the public, and has gained relatively good ratings and word of mouth.
However, the hosts of Mango Tv, He Jiong and Wang Han, lost their tracks for a while and no longer appeared on the show. Just when netizens were speculating, another new variety show of Mango Station was launched, and Wang Han finally appeared.
This program is "Little Shop on the Clouds", which will be broadcast every Friday at 10 p.m. hunan satellite TV from October 29.
The premiere of "Little Shop on the Cloud" can be said to be a good start, ranking first in the provincial satellite TV at the same time on platforms such as Huan.com and Kuyun, and all of the three networks are variety shows with the highest share of provincial health, (Huan.com share 5.92%, Cool Cloud share 5.18%, CCData share 3.7%). And many terriers have also been directly on Weibo hot search, and have received a lot of praise.
<h1 class="pgc-h-arrow-right" data-track="41" > the program format is novel and grounded</h1>
"Little Shop on the Clouds" is a TV program jointly launched by The Chen Zhen team and Luo Xuming team of Hunan Satellite TV, and the fixed guests are Wang Han, Shen Mengchen and Yang Di.
Chen Zhen's team and Luo Xuming's team are both very mature and young teams of Mango Tv, and Luo Xuming is the producer of Hunan Satellite TV's "Metamorphometer" program. "The Little Shop on the Clouds" is unquestionable in terms of the high quality of the show.
"The Little Shop on the Clouds" feels very poetic when listening to the name, in fact, after watching this show, you will find that this is a very new and very grounded program.
The main theme of the program is that several guests go to the countryside to jointly run a convenient small shop to provide the villagers with daily needs of materials, and the guests can go deep into the daily life of the villagers through daily trading, not only providing the villagers with various daily necessities such as chai rice, oil, salt, sauce, vinegar and tea, but also committed to building the "convenience store" into a cultural and sports center that integrates human contacts, information circulation and a collection of entertainment and spiritual pursuit.
At the same time, it also provides villagers with services such as "rural radio", "open-air movies", "village evenings", "Han Ge accompaniment chat" and so on, further allowing villagers to feel the beautiful life of the countryside in the new era.
The first episode of "Little Shop on the Clouds" came to Xiaohe Township in Liuyang, Hunan Province, where beautiful mountains and rivers, beautiful scenery, rich agriculture, and abundant jade needle incense rice, lotus seeds and so on.
There are also many cultural and creative industries, including wooden movable type printing, Liuyang fireworks, Chinese paintings and so on. This also provides a very good carrier for the "small shop on the cloud" to help Xiaohe Township good things and good culture network publicity, lead villagers to generate income with goods, and help the cause of rural revitalization.
<h1 class="pgc-h-arrow-right" data-track="40" > Wang Han, Shen Mengchen, and Yang Di as guests</h1>
It can be said that "The Little Shop on the Cloud" is a very meaningful program, and it is also an innovative grounding attempt by Mango Tv to go to the era of excessive entertainment and excessive capitalization.
Therefore, this time is also Wang Han to be the main guest of this show. Therefore, many viewers will think that this show is very similar to He Jiong and Huang Lei's "Longing for Life", but to be honest, the protagonist of this show has changed, from the previous star guests to today's villagers, it is a program that highlights the theme of rural revitalization and construction and the beautiful life of villagers, the pattern of the program is even larger, it can be said that it is a variety show "outside the variety show", and the main purpose has been surpassed.
In addition to Wang Han, Shen Mengchen and Yang Di also appeared as regular guests, and everyone is also very familiar with them.
Yang Di can be said to be one of the top available guests in the current variety show, the program effect is full, and Wang Han in the "Mars Intelligence Bureau" is also very good, and Yang Di has a bit that he can be witty when witty, orange terrier when orange terrier, serious when serious, switch freely at any time, and also very grounded, very close to the people. These qualities are all needed for the variety show "Little Shop on the Clouds".
Shen Mengchen, as the "own person" vigorously supported by Mango Station, has begun to host a series of major programs in the station, such as "Pinduoduo 1111 Super Fighting Night", "Fluttering Heart", "2021 Hunan Satellite TV Lantern Joy Party", "Brother Who Cuts Thorns", etc.
Mango Station host a brother (ranking before and after) + topical high popularity high female host + passers-by super popular comedians, such a lineup can be said to be a combination of wang fried.
<h1 class="pgc-h-arrow-right" data-track="39" > jokes are constantly hilarious</h1>
Liuyang Xiaohe Township is more than 100 kilometers away from Changsha City, Wang Han with Yang Di and Shen Mengchen quietly came here to open a small "convenience store", the three people, especially Wang Han very grounded to abandon the stage costumes and costumes in the previous program, maintaining a casual and plain state.
Not only in appearance, Wang Han also made himself a part of the rural supermarket. After the three people discussed, the eldest Wang Han served as the supermarket store manager, Shen Mengchen was responsible for the cashier, Yang Di was responsible for express delivery and chores, and the three people were full of confidence in the preparation before the opening, to do a career, bigger and stronger.
But the real plot development will definitely hit them in the face. ... "The little shop on the cloud" officially opened, and the gong and drum team and the dragon dance team came, which was very lively. The villagers were also very enthusiastic, and all of a sudden the shop was full of people.
At this time, Wang Han immediately thought of a way to take a photo with the villagers at the door himself to ease the flow of people. Yang Di also thought of going outside to play a snare game at this time.
But when it came time to pay the bill, Shen Mengchen had a big problem with the cashier. Because she did not sweep the price of the item into the cash register in advance, so the cash register could not sweep the price of the item at all, and faced with a large number of villagers queuing, Shen Mengchen simply closed her eyes, followed the feeling of selling goods, and came up with the gimmick of "discount activity".
There are not to see the cost price sold, there is directly as the head of the half sale half sent, it is difficult to buy the first wave of guests to buy a single, she found that she originally sold 42 yuan a barrel of laundry detergent sold all sold to 29 yuan, resulting in the first day of the supermarket opening on the loss of the cost.
And Yang Di, who presided over the snare game, also had a problem, the snare rules he set were too simple, resulting in a snare god who was in a hundred shots, and this god was also enthusiastic to help others to snare, if it were not for Yang Di to quickly shout to stop, the entire supermarket was facing a situation of being swept away.
Wang Han, the store manager, closed the supermarket for half a day under the situation of opening for half a day.
<h1 class="pgc-h-arrow-right" data-track="31" > pattern is larger The new media window showing the new countryside</h1>
In addition to doing business and selling things, in fact, Wang Han is more concerned about helping villagers promote cultural and tourism resources as much as possible, helping villagers do a good job in publicity work, and helping villagers bring goods to generate income.
Wang Han: "I just don't want everyone to think that this is a public figure who came here to do something, but I hope that I can really come together with the villagers here, feel their lives, and bring some of my energy... Sometimes I haven't really forgotten myself completely, and occasionally I still look at the shots taken, sometimes everyone wants to take a group photo, or I can't help but touch my hair, this baggage is still there, I think I can actually do it better. ”
Xiaohe Township is actually a famous peasant painting township, but the originality and added value of the villagers' paintings are not high. Wang Han thought of inviting a master to instruct the villagers to learn to paint. Then arrange talented painters to go to Changsha for further study, improve the level of painting, so that their paintings can be sold at a price, so as to promote the relevant industries in the village.
In fact, Wang Han and the villagers mostly talk about such topics, some with the township painting factory to plan how to find sales channels for farmers' art works, but also with the big sweet potato growers to discuss how to expand the scale of planting and how to expand sales channels.
"Little Shop on the Clouds" really let the audience see the fact that the guests went to the countryside to help villagers establish and spread rural cultural self-confidence in the form of supermarket sales, and helped the country to revitalize the countryside.
In fact, Xiaohe Township, as a new coordinate for rural revitalization, has good products, good stories, and good characters, and the task of "Little Shop on the Cloud" is to spread them out, and at the same time introduce external products and quality service content into Xiaohe Township. At the same time, we use emerging industries such as television, live broadcasting, and online stores to help villagers improve their industrial empowerment.