What the! "Anything is possible" Li Ning returned to the LOGO design of 31 years ago?

author：Eat melon gold 2021-11-02 22:55:53

When it comes to the national tide brand, the first thing that comes to mind is Li Ning, who is particularly familiar with it, and its development in recent years can be described as at the forefront of the trend. In particular, after Li Ning appeared on the 2018 autumn and winter show of New York Fashion Week, everyone witnessed the strong strength and speed of progress of "China Li Ning".

I don't know if you remember the spring new product poster released by Li Ning in 2019?

What the! "Anything is possible" Li Ning returned to the LOGO design of 31 years ago?

In the background, the young Li Ning holds a white big brother, wears a red turtleneck and jacket, and the traditional anti-white "Chinese Li Ning" on the poster is very eye-catching, which represents the "1990" of each Chinese.

Recently, Li Ning's high-end sports fashion brand LI-NING1990 is about to land, and the brand has also carried out official announcements and opened an official Weibo.

The reason for using "1990" contains "Li Ning's determination to look back and start over" from the past.

Careful netizens found that this time Li Ning even changed the LOGO!

LI-NING 1990 LOGO, the curved trend is a brush stroke, giving people a more smooth feeling.

Speaking of Li Ning's LOGO, its meaning fully reflects the vitality and enterprising spirit contained in the sports brand.

The logo adopts a large letter L, the overall design is deformed by hanyu Pinyin LI and NING's first large letter l and N.

LI-NING VS LI-NING1990 comparison

For Li Ning, the most intuitive change starts from its brand advertising slogan.

"Anything is possible" should be said to be Li Ning's most widely disseminated advertising slogan.

In 2010, Li Ning changed "anything is possible" into "Let change happen", and at the same time, changed the old LOGO of Li Ning LN, which has been used for many years, to the LOGO of "Li Ning Cross Action".

In 2015, when the brand celebrated its 25th anniversary, the slogan "Anything is possible" was reused.

This time, Li Ning restarted the old LOGO and opened a new chapter in the 31st year of the brand's establishment from 1990 to 2021.

Logo has also been adjusted in details, and the structure is more rigorous.

At the same time, Li Ning also officially released a concept advertisement film: the LOGO was displayed in a geometric pattern of repetition and rotation to form a triangle composition.

The entire film uses black and white gray tones as the main visual, and is presented with a glossy texture.

Teaser poster ↓↓↓

A place where all things merge and converge

It is light and it is also a new birth

It was also the beginning of #LI-NING 1990#

Unrestrained, free to grow

It is the essence of beauty

Embrace freedom, embrace #LI-NING 1990 #

The heart changes, the original intention does not change

Followed #LI-NING 1990 #

Together, we boldly interpret the embodiment of beautiful inspiration

Constantly subverting the established trajectory

Create a style that belongs to the self

#LI-JA 1990 #

Unique, with its own style

Not only that, in recent years, Li Ning has been very careful in design, and even made a series of brand cross-border cooperation.

China's first city-themed concept store in Li Ning

Li Ning x People's Daily

Set off a frenzied national tide

Li Ning x Hongqi

Li Ning x Steven Harrington

Li Ning x XLARGE

Li Ning x Debon

Lee X Nayuki no Cha

Li Ning x EDG

(LOL Game Team)

Li Ning x Dunhuang Museum

New York Fashion Week Fall/Winter 2018 Show ↓↓↓

Li Ning made an official appearance with the theme of "Enlightenment"

It expresses the understanding of traditional Chinese culture and modern fashion

Enlightenment, enlightenment also

The Tao gives birth to one, one to two, two to three, and three to all things

Enlightenment is the way to #Remembering.#

Enlightenment of the #Inheritance # way

Enlightenment is the way to #Fusion

Enlightenment is the #practical# way

Enlightenment is the way to #workaround

Enlightenment of the #Future#

Paris Fashion Week ↓↓↓

Directly used a photo of Li Ning's own youth as a poster

Li Ning, who personally played Call, scored a full score on the sperm absorption index

What the! "Anything is possible" Li Ning returned to the LOGO design of 31 years ago?

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