Introduction: [Too sudden! This well-known company is about to be delisted! It has become popular because of the Ronaldo endorsement controversy, and the advertising lyrics are well-known... The 75-year-old female boss once became "Lao Lai"] The once-well-known golden voice is about to be delisted. At the deadline given by the Hong Kong Stock Exchange, Jin Came Up with the Final Privatization Plan.
On the morning of 29 October 2021, Golden Throat issued an announcement that the Offeror (a company indirectly wholly owned by the Founders Holdings Company and Asia Endowment Holdings) and the Company privatized the Company by way of an agreement arrangement and will cancel the shares at HK$2.80 per Share of the Scheme Shares (a premium of 3.7% over yesterday's closing price). It is expected that the listing status of the Shares on the Stock Exchange will be revoked at 9:00 a.m. on Wednesday, December 15, 2021. Affected by this news, on October 30, the transaction of Golden Throat was extremely sluggish, and the stock price closed at HK$2.69, with a market value of less than HK$2 billion. Since its listing for 6 years, the stock price of Golden Throat has fallen from a maximum of more than 6 yuan to more than 1 yuan, and the market value has shrunk by up to 90%.
"Protect the throat, please use the golden throat, Guangxi golden throat throat piece". When you see this line, do you remember the advertisement that many people are familiar with? The advertisement was broadcast for three years, and the sales of golden throat rose for three years, from a medical and health product out of the circle to a Guangxi specialty known to women and children. And Ronaldo seems to know nothing about it. It is reported that Ronaldo, who had just won the 2002 World Cup championship, the Golden Boot Award and won the World Footballer of the Year for the third time, was just in the middle of the day, the endorsement fee started in eight figures, but the golden voice only spent 300,000 US dollars, doing what the world's top 500 could not do.
Talk about "patterns"
Then again, such a "sudden" these years are not uncommon, before the booming "community group buying" in the capital boost advertising in the community elevator everywhere, but "model capital" after all can not replace the needs of the market and consumers, soon "community group buying" can not go up and down the brand began to quietly disappear, which once again tells us a truth "model" can not be copied, business logic and the development of the times need to keep pace with the times, It is no longer capital and preemptiveness that can create the so-called business empire.
Talk about the "core"
What is the core reason for the "golden voice"? If it is only reported by the media and the public guesses, there will never be a transparent result and reason, the development of enterprises and the life cycle of the brand in the Chinese market has a certain reference standard, of course, although this standard does not have the definition of the industry, there is no authoritative institution platform, but has become the default law and guideline for everyone in private, the long life cycle must be able to adapt to the development of the times and continue to create value for society.
Talk about "competition"
There is no competition, there is no innovation, there is no competition, there is no ecological development of the industry, this is not a slogan, nor is it the secret of success, this is the old routine of thinking of danger in peace on the road of enterprise development, but it will never become obsolete, even if small and medium-sized enterprises do not feel the speed of these environments and changes, but for large enterprises, especially product demand, rely on niche groups, to point into a line, to line into a surface of the enterprise, must firmly control the market changes in the competitive environment and consumer diversification and innovative personalized needs, If you do not follow up the market in time and grasp the new changes in the market, then every moment may be completely replaced by the "era" and "fast pace" overnight, and you can't find the door to pull back.
General summary
Why should the golden voice of the world's top 500 companies be delisted? The fundamental reason is still not able to control the market changes in time and keep up with the pace of the times, the advantages of traditional enterprises in the new era of competition, the need is not only capital, but also the need for product innovation and model upgrades, just like the mobile phone we use, although the function of communication is not essentially changed, but the auxiliary and additional new functions are changing with each passing day. The biggest change in the new era is change, and the era without change is self-regressive.