Hebei Shenzhou peach on the "e-commerce express"

Hebei News Network News (Hebei Daily reporter Jiao Lei) "Shenzhou peach, inherited for thousands of years, thin skin and fine flesh, sweet as honey..." This Mid-Autumn Festival, in the Weibo platform of Zhang Yonggang, a peach farmer in Ximazhuang Village, Mucun Township, Shenzhou City, several beautiful and attractive peach pictures with short advertising words attracted the attention of many netizens in the south and north of the South China Sea, and also attracted orders for films.

Pictured: Recently, in the Royal Peach Manor in Ximazhuang Village, Mucun Township, Shenzhou City, peach farmer Li Junyi was picking peaches. Correspondent Gao Zhanfeng

"In the past, it was said that the wine aroma was not afraid of the deep alley, but now, if the product is good, it must also be drunk." On September 22, 36-year-old Zhang Yonggang replied to netizens' questions while saying that selling peaches online not only improved the popularity of peaches, but also changed the traditional way of selling. It is also relying on the e-commerce platform, covering an area of 30 acres of "Yonggang Peach Orchard" has become an Internet celebrity, in a few days, tens of thousands of pounds of peaches have been sold out.

Shenzhou peach is a well-known Chinese precious specialty at home and abroad, which has been cultivated for more than 2,000 years and is known as the "king of peaches". However, due to the short picking period and the characteristics of thin peel, the sales method of peaches can only be limited to on-site picking and peripheral sales, which has become a "legendary rare fruit" that many people have only heard of.

Nowadays, with the rapid development of the Internet and modern logistics industry, the pain points that Shenzhou peaches once had in terms of preservation and sales have become high-end selling points that can be overcome. Peach farmers have changed the traditional way of "sitting on the ground waiting for buyers" in the past, and gradually turned their attention to "making money online", and Zhang Yonggang was the first peach farmer to eat crabs.

"Customers only need to place orders online, and most cities can receive fresh Shenzhou peaches within 24 hours." Zhang Yonggang said that a few years ago, he had begun to publish advertisements for his deep state peach on Weibo and websites to attract buyers from all over the country. This year, he also used Jingdong, Pinduoduo and other e-commerce platforms to carefully design peach packaging, and sold peaches to Beijing, Tianjin and Hebei and other places through express delivery companies such as SF and Debon, and even further away in Guangdong and Shanghai.

Peach farmers are targeting "Internet business opportunities", and the government continues to promote them. The Mucun Township Government actively explores channels such as fresh e-commerce, express logistics, and online and offline interaction, and uses creative brand promotion and characteristic packaging design to help Shenzhou peaches out of the "deep boudoir". Through SF and other express delivery companies to provide full cold chain circulation services for Shenzhou peaches, to achieve 24-hour fresh delivery from "branches" to "tip of the tongue", and built "China Specialties • Shenzhou Pavilion" and flagship store in Jingdong Mall. Nowadays, Shenzhou Peach has been sold on well-known e-commerce platforms such as JD.com, Taobao, and Pinduoduo, as well as social platforms such as WeChat and WeChat.

Not long ago, the Shenzhou Peach Picking Festival and the Ninth "Peach King Championship" once again kicked off with drums in Ximazhuang Village, Mucun Township. During the competition, a large-scale live broadcast event of "peach ripe" quickly became popular on the Internet, and the popularity of "Shenzhou peach" increased again, which also doubled the sales order of peach. "Just a few days after the harvest festival, more than 1,500 catties of peaches will be sold every day, which was unimaginable before." For the impact of e-commerce sales, Zhang Yonggang was deeply surprised.

Shenzhou peaches hitched a ride on the "e-commerce express", which also made peach farmers more aware of the importance of peach quality. In recent years, Shenzhen Has planned and built the Shenzhen Peach Science and Technology Demonstration Zone, relying on Hebei Agricultural University, Shijiazhuang Fruit Research Institute of Hebei Academy of Agriculture and Forestry Sciences and other colleges and universities and scientific research units to promote the planting of excellent peach strains and demonstrate and promote pollution-free standardized production technology. The application of new cultivation models and new technologies not only reduces production costs, but also allows peach planting to achieve early fruit, abundant yield, high quality, safety and high efficiency, with an annual output of 140,000 tons, becoming a high-quality peach production base in Hebei Province.

During the peach harvest season, tourists who come to the peach orchard to pick and taste the fruit are endless, and the express logistics vehicles on the ground are constantly shuttling. When the original Shenzhou peaches are brought to people's tables from the field, they also bring rich benefits to local peach farmers. "This year, Taoyuan's income reached 120,000 yuan." Zhang Yonggang said with a smile that next year he plans to set up a courier logistics company to sell peaches in his hometown to farther places.

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