<b>1. Chinese time-honored VS Hong Kong-style tea restaurant</b>
Originating from the 1940s, "Good Fragrance" means that the dishes served are real, well-prepared, and have unique tastes. As it expresses its connotation: "Friends and relatives often get together, drink with a pure heart, and enjoy delicious food intoxicating people's hearts." For seventy years, people who have eaten it have praised: "The real material is so fragrant!" ”
Some people say: the long-established brand itself is a history, and "good fragrance" is the living history of Xiamen's food culture. Since its inception, it has been committed to integrating and penetrating, taking the flavor of southern Fujian as the mainstream, basing itself on the food culture of Xiamen Overseas Chinese, constantly absorbing the essence of Southeast Asian food culture, and creating a unique flavor of special cuisine. He has repeatedly held food festivals in Japan, Singapore, the Philippines, Hong Kong and other countries and regions, and his reputation has spread at home and abroad. Nowadays, "Good Fragrance" has brought authentic Hong Kong-style tea restaurants to the citizens of Xiamen, and under the brand purpose of adhering to the brand tenet of "good fragrance of real materials", the old brand continues to promote new and burst out new vitality.
Xiamen is the only one that will do Xiamen's traditional snacks in the atmosphere of Hong Kong-style tea restaurants, come to Xiamen to travel, you think about eating the most characteristic snacks in Xiamen in such an environment what will it be like? The double satisfaction of body and mind and the tip of the tongue!
<b>Second, the combination of East and West, located in the back of Lujiang Hotel on Zhongshan Road</b>
Zhongshan Road, the oldest commercial street in Xiamen, is popular with people, many goods, and has great fame. When people mention Xiamen, they talk about Zhongshan Road. When you get to Xiamen, Zhongshan Road is a must be visited because it represents the prosperity of Xiamen. Between the arcades on Zhongshan Road, which is full of European architecture and Southeast Asian regional characteristics, there are old streets scattered one after another, which is a unique portrayal of old Xiamen. Xia Shang Hao Qing Xiang Chinese and Western restaurant chain in Haihou Road No. 11-17 - one of the most representative old streets on Xiamen Zhongshan Road, two-storey street restaurant let you enjoy modern, fashionable, convenient Hong Kong-style dishes at the same time can savor the historical precipitation and prosperity of old Xiamen, "visit Zhongshan Road, eat Xia Shang Hao Qing Xiang!" ”
<b>Third, relying on the "base to table" food safety supply chain, so that consumers can enjoy delicious food with confidence</b>
As the main supply channel of Xiamen market, Xia Shang Group's sound food safety supply chain of "from base to table" provides truly reassuring ingredients for the reputation of "real materials and good fragrance".
1. Source control of food safety
Xia Shang Group's existing vegetable base is 50,000 mu, and the scale of pig breeding base is 270,000 heads, and the base is regularly guided by medicinal fertilizer, and pesticide residue testing is carried out in the field from time to time to ensure the quality of the supply of source ingredients.
2. Professional market for agricultural and sideline products with complete categories
At present, Xia Shang Group has built a total of 8 types of professional agricultural and sideline products wholesale markets such as vegetables, aquatic products, meat products, poultry, eggs, frozen products, And Taiwan fruits, and supplies 50% of thai rice in the Xiamen market through Xia Shang Grain. The fully configured professional market ensures the smooth circulation of various types of ingredients.
3. National testing system
Xiashang Group has the only designated video security testing institution recognized by the national laboratory and the Ministry of Commerce in Xiamen, and the inspection report enters the mutual recognition inspection report system between more than 60 signatory countries. Adhere to the batch testing of the entire food supply chain, and test more than 600,000 batches of vegetables, aquatic products, poultry, pigs, fruits and so on listed in Xiamen every year. At the same time, it focuses on strict inspection and testing of the ingredients, processed finished products and business places of Xia Shang Minxing Supermarket, Xia Shang Nutritious Meals, Xia Shang Hao QingXiang Catering affiliated to Xia Shang Group, so as to comprehensively ensure the assured consumption of "Xia Shang" products and services. Every year, the Ministry of Agriculture of the People's Republic of China conducts 100% qualified routine sampling inspections of vegetable pesticide residues in the markets and terminals of Xia Shang Group.
4. Efficient and direct distribution system
Xia Shang distribution to achieve the effective docking of the base and consumer terminals, optimize the supply chain of agricultural products, reduce the circulation link, the direct distribution system effectively avoids the secondary pollution of the circulation conversion link, reduces the circulation cost, and ensures that consumers can eat at ease and affordably.
<b>4. Authentic Hong Kong-style delicacies</b>
On the basis of combining the local flavors of Xiamen, "Good Fragrance" has continuously absorbed the characteristics of the Southeast Asian region where overseas Chinese are located in the past 70 years, forming a local cultural characteristic with strong characteristics. Nowadays, it has brought the pure taste of Hong Kong to the citizens of Xiamen. As we all know, going to Hong Kong tea restaurants to taste authentic Hong Kong-style delicacies is one of the indispensable items for Hong Kong tourism, and there are also several Hong Kong-style tea restaurants of different sizes in Xiamen, but the taste is mostly mediocre. It is understood that Xia Shang Hao Qingxiang adheres to the brand purpose of "real materials and good fragrance", in order to make authentic Hong Kong-style flavor, in addition to ensuring the use of high-quality ingredients strictly controlled by the whole industry chain, and even going to Guangdong and Hong Kong to purchase, from dishes and spoons to special spices, plus authentic Hong Kong-style chefs personally take care of it, providing consumers with genuine Hong Kong-style delicacies. Since August 15th, the 70-year-old brand has created Xiamen's first pure Hong Kong-style fast food to meet the challenge of consumers' tongues!