Anhua black tea brilliantly interprets the great cause of health

From October 21st to 24th, the 5th Hunan Anhua Black Tea Culture Festival, a three-year event in the tea industry, was held in Anhua as scheduled. Although affected by the epidemic, the popularity of the Black Tea Culture Festival has not decreased, and it still attracts the arrival of guests from all over the world. Collected in the Forbidden City for 200 years of tribute tea back to Anhua "provincial relatives", 5 Anhua world champions collectively endorsed black tea, the amount of contract signed during the festival exceeded 10 billion yuan, etc., all of which proved the vitality of The Anhua black tea industry, and all confirmed the mature success of the black tea cultural festival as a black tea promotion platform.

However, at this black tea cultural festival, the most eye-catching thing is that this year's black tea cultural festival officially put forward the grand theme of "Anhua black tea health cause", which shows that Anhua black tea has taken a new step in the process of quality improvement and transformation and upgrading.

Healthy Tea: Anhua Black Tea hides many health codes

At the opening ceremony of the Black Tea Culture Festival, Badminton World Champion Tang Jiuhong said that someone once asked her why There are so many world champions in Anhua, and she replied with a smile: Because we grew up drinking black tea, our health is better than the average person. The other 4 world champions applauded in favor.

Compared with the experience of several world champions, Professor Liu Zhonghua, an academician of the Chinese Academy of Engineering, interpreted the health code of Anhua black tea from a scientific point of view.

Academician Liu Zhonghua participated in the Black Tea Cultural Festival.

At the opening ceremony, Academician Liu Zhonghua released a new book "Anhua Black Tea Quality Chemistry and Health Code", and the academician team and other black tea experts have provided scientific support for Anhua black tea as a health drink in the new century after years of research.

Professor Liu Zhonghua said that As a health drink, Anhua black tea has three positive effects on the human body. First, black tea is mellow and can effectively protect our stomach and intestines; Second, black tea has a positive effect on promoting the regulation and metabolism of the human body; Third, drinking black tea often can enhance the body's immunity. In Professor Liu Zhonghua's new book, there are a series of scientific data to prove the health function of black tea, and the new book expresses the data through the language of popularization.

The research results of the academician team tell us that drinking Anhua black tea often is beneficial to physical health.

Health industry: The black tea industry is a green industry and a rich people's industry

Deng Heping, a 55-year-old tea farmer in Dongma Village, Malu Town, Anhua County, was a well-known local poor household before, and in 2014 he began to grow tea with the local leading enterprise Octagon Tea Factory, and with the help of the enterprise and his own efforts, he has nearly 300 acres of tea gardens by 2020, with an annual net income of nearly one million yuan. This year, Deng Heping built a new house, plus the decoration cost more than 1 million yuan, becoming a typical example of poverty alleviation.

In the 23 townships of Anhua County today, rich due to tea abound. In the past 15 years of the revitalization of Anhua Black Tea, tea farmers and enterprises that have concentrated on making tea have developed into millions, tens of millions or even hundreds of millions of assets, all over the county.

From 2007 to 2020, the area of Anhua tea gardens has grown from 109,000 mu to 360,000 mu, and the number of tea processing enterprises has grown from 20 to more than 200. In 2020, the processing volume of tea will be 85,000 tons, and the comprehensive output value will be 23 billion yuan. In 2020, Anhua successfully passed the national poverty alleviation census examination and the provincial on-site assessment, and all 148,600 poor people in the county achieved stable poverty alleviation, and the "one exceed, two worries, three guarantees" standard compliance rate was 100%. Hunan Hualai, Baishaxi, Axiang tea fruit, octagon, Yunshang, Hunan Slope, Anrong, Jianling, Liubuxi and other tea enterprises actively participate in industrial poverty alleviation, the county implemented 27 tea industry poverty alleviation projects, more than 60 other tea-related projects, Anhua County tea industry and related industries employ about 400,000 people, nearly 100,000 poor people out of poverty due to tea. Scenic spots such as Yuntai Mountain and Tea Township Flower Sea, rural tourism cooperatives and leading tea tourism enterprises have driven more than 12,600 poor people out of poverty, and the per capita annual income has increased by more than 4,100 yuan.

After 15 years of development, Anhua black tea has not only become a well-known business card in Anhua County, but also a pillar industry for the people of Anhua to embark on the road to revitalization.

Health Cluster: The development momentum of tea tourism, cultural and sports integration is rapid

The rapid development of Anhua's black tea industry has created more opportunities for the economic development of Anhua County. To this end, the Anhua County Party Committee and County Government timely adjusted the strategic policy, put forward the idea of integrated development of tea tourism, culture, sports and health, the core is to adhere to the concept of ecological priority and green development, actively build a tea tourism cultural and sports characteristic industrial system based on "tea as the basis, travel as the medium, literature as the connotation, body as the vitality, Kang as an extension", actively explore the industrial integration development model, and make every effort to create a "24-hour healthy tea life", form a large health industry cluster with the Anhua black tea industry as the leader, and promote the high-quality development of the county economy to achieve new results.

In recent years, the construction of diversified health care industry systems such as "Anhua Black Tea + Traditional Chinese Medicine + Health Care", "Eco-tourism + Traditional Chinese Medicine + Health Care", "Meishan Culture + Traditional Chinese Medicine + Health Care" has been launched, and downstream products such as Mulberry Aroma Black Tea, Bafang Ancient Pulse Tea (Sugar Sauce), Moringa Black Tea, Yellow Essence Tea and other health care products developed and produced by tea and Chinese herbal raw materials have continued to emerge, and downstream products such as tea capsules, tea toothpaste, tea essence, tea masks, tea pastries and other downstream products have entered the homes of ordinary people. Meishan Motorsport Theme Park became the first "auto self-driving sports camp" in the province. The China Health Run Anhua Black Teacup Event was successfully held. The on-site meeting of the provincial agricultural characteristic town was held in Anhua, the construction of Anhua black tea characteristic town was accelerated, the Binjiang Hot Spring Center was put into operation, the business of characteristic tea homestays such as Shuanggong Mountain Residence was booming, and the brand benefits of 24-hour healthy tea life were highlighted.

At present, the integrated development of tea tourism culture and sports in Anhua County has formed 4 effective models. The first is the tea garden tea enterprise tourism model. Combining tea planting, picking, tea culture display, tea product sales and modern tourism to build a sightseeing-type tea garden tea enterprise has become the main model for the integration of Tea Tourism in Anhua. At present, a number of ecological sightseeing tea gardens have been formed, such as "ecological tea corridor" on both sides of the Zijiang River, "ecological tea belt" along the Tea Horse Ancient Road, "ecological tea lake" along Xuefeng Lake, "ecological tea mountain" in Furong Mountain and Yuntai Mountain, and more than 40 tea enterprises have set up special channels for tourism. Promote tea sales through tea plantation tours and tea culture promotion. The second is the cultural theme attraction model. With the theme of injecting cultural elements, the construction of scenic spots and scenic spots is mainly represented by meishan ecological park with Meishan culture as the core, the Chinese black tea museum with black tea culture as the core, and the tea village flower sea and other projects. The Black Tea Museum is open for free, effectively driving specialty stores such as Anhua Black Tea outside the museum. Although the two scenic spots of Meishan Cultural and Ecological Park and Tea Township Flower Sea are still open while being built, they have attracted many tourists and merchants to visit and investigate. The third is the comprehensive model of characteristic towns. The main representative is the black tea characteristic town under construction, the planning of the Black Tea Industry as the main body of the Bandung (Black Tea) Industrial Park, the commercial tourism as the feature of the county riverside piece, the Black Tea History and Culture as the feature of the Huangshaping Youzhou Piece, the Chinese herbal medicine planting, health and wellness as the characteristics of the Chaxi Piece, set tea tourism, culture and health as the integration of the four major industries, the adoption of "government-led, enterprise mainstay, market operation" mode of operation. At present, there are 22 black tea enterprises within the planning scope of the Wanlong (Black Tea) Industrial Park, China Tea Industrial Park, Black Tea Cultural Square and Modern Agriculture (Black Tea) Exhibition Hall, Huangshaping Ancient Tea City, Zhonggushan International Health Park, Chinese Herbal Medicine Industrial Park and other projects under construction. The fourth is the pastoral complex model. The pastoral complex is mainly to create a new model of sustainable development of "agriculture + cultural tourism + pastoral community", so as to realize the mutual integration and mutual communication of the tea tourism and cultural and health industries and promote each other. For example, Shuangyan Village, Yanxi Town, relies on the "famous black tea town" to develop the tea industry, builds a patriotic education base around the eleventh arsenal, develops native products, and builds characteristic homestays to form an integrated development model, with an annual reception of about 30,000 people and an average daily reception of more than 1,000 people during holidays. (The photos in this article are provided by the Propaganda Department of the Anhua County Party Committee except for the signature)