Heavy! What do dealers say about the market price of Moutai wine in these days? Straight to the front line: the market price fell back to stabilize the price, the price fell Who is the pusher sauce wine change, the precursor has arrived?

The decline in the price of Moutai wine indicates that the sauce wine has changed? Or a precursor to a new beginning for sauce wine.

Wen | Cloud Wine Team(ID:YJTT2016)

On November 1, a report that "the price of Moutai wine plummeted across the board, and some products fell by 40%" caused great concern inside and outside the wine industry. In the past 10 days, the Moutai wine commodity system represented by the 53-degree Feitian Moutai has indeed fallen in price, and the price of Feitian Moutai has fallen by about 300 yuan / bottle; Moutai sauce liquor has also fallen to a certain extent according to different strains.

What is the actual situation of the market, how will the market develop in the future, and what trends in the wine industry are reflected? Yunjiu toutiao (WeChat: Yunjiu toutiao) conducted a survey for the first time.

<h1 class="pgc-h-arrow-right" data-track="10" > hit the first line: the market price fell</h1>

Zhengzhou, Henan is one of the largest liquor circulation and wholesale centers in China. In recent days, many local distributors have reported that the price of Moutai wine and Moutai series wine in the Zhengzhou market has declined.

How much has the price of 53-degree Feitian Moutai dropped?

The relevant person in charge of Zhengzhou's "Today's Wine Price" said: Since October 21, the original box (2021) Feitian Moutai has dropped by about 300-350 yuan per bottle, and the loose bottle (2021) Feitian Moutai has dropped by about 200-300 yuan per bottle.

At the same time, some Zhengzhou liquor distributors also told Yunjiu Toutiao (WeChat: Yunjiu Toutiao) that the original box (2021) Feitian Moutai reached a maximum of 3900 yuan / bottle, the current bottle of 3500 yuan per bottle, loose bottle (2021) Feitian Moutai per bottle of the highest reached 2950 yuan / bottle, and now the price per bottle is 2500 yuan - 2600 yuan, each bottle fell by about 300-450 yuan.

On the whole, whether it is the original box or loose bottle, Feitian Moutai has dropped by about 10% from the highest point of the historical price. In addition to Feitian Moutai, Moutai sauce series wine and some second-tier brand sauce wines have also seen a price decline, but overall it is not common.

<h1 class="pgc-h-arrow-right" data-track="57" > stable price, stable market Price decline Who is the driving force</h1>

For this round of decline in the price of sauce wine represented by Feitian Maotai, a number of liquor-related practitioners and liquor distributors expressed their views, which can be summarized as follows.

First of all, after entering August, the State Administration of Market Supervision has interviewed some liquor production and circulation enterprises, and the rapid rise in the price of high-end liquor has become the focus of attention from all walks of life, and stable prices and stable markets are the definite situation of the liquor market in the coming period.

According to other sources, Moutai will cancel the "unboxing order" policy. At present, it mainly involves series such as zodiac wine, and Feitian Moutai is not included for the time being. However, some dealers said that "the cancellation of the unpacking order refers to the Feitian Moutai, but the wine that is not unpacking has not yet arrived, and it is expected to arrive in the near future."

Some market participants have analyzed that Feitian Moutai cancels the unpacking, and the supply of the original box will increase significantly, which is one of the factors that trigger the decline in market prices, "In fact, this is the strategic method of stabilizing prices in Moutai, indicating that Moutai has played a certain role in stabilizing the market price control measures in the early stage."

In the view of Chen Feijian, general manager of Foshan Hezhixi Trading Co., Ltd., in addition to the above factors, the cyclical decline in market consumption between the two nodes of the Mid-Autumn Festival National Day and the Spring Festival is also one of the reasons for the decline in Moutai prices. Based on the company's very clear retail guidance price of 1499 yuan, the price fluctuations caused by the supply and demand situation come from the consumer side, and the market shows a more obvious price adjustment effect.

From this point of view, the decline in the price of Feitian Moutai at the end of 2021 is caused by the internal adjustment of the wine industry and the changes in external market factors, and the antecedents and consequences of its emergence are worthy of deep consideration by relevant practitioners in the wine industry.

<h1 class="pgc-h-arrow-right" data-track="58" > sauce wine change plate, the aura has arrived? </h1>

In the exchange, many wine merchants have paid attention to the same topic: will this wave of falling prices in Feitian Moutai starting from late October trigger a change in sauce wine?

Wang Daqing, founder of Henan Original Liquor Commune Liquor Co., Ltd., analyzed that this wave of sauce wine prices caused by the price reduction of Feitian Moutai has almost no impact on ordinary consumers, consumers who like to drink sauce wine will still buy and drink sauce wine, Moutai and the consumption environment of the entire sauce wine market will not be significantly affected, compared with the rapid progress of previous years, the market will become more stable and rational, more conducive to the long-term development of brands and categories.

Jin Songhao, a person in the liquor industry, said that the decline in the price of sauce wine, which began with Feitian Moutai, was based on the rapid rise of the sauce wine category in the past 2 years. For the group of distributors who really have stable supply and related sales channels, the price of some soy sauce wine products is still profitable even if it falls by 30%. Because most of the previous increase in sauce wine has reached 50% to 100%, and now it is shipped at a low price, but it makes less money.

A number of wine merchants have reported that in this wave of sauce wine prices, the real losses are actually individual consumer players who stir-fry wine and even floating funds. Taking Feitian Moutai as an example, if the original box started with 3900 yuan per bottle at the beginning, it has now lost 300-400 yuan per bottle. Jin Songhao expects that (2021) the price of loose bottles may have a slight downward space to about 2300 yuan, and then it may stabilize and consolidate.

From this point of view, this wave of Feitian Moutai price decline since late October is not only affected by many external factors, but also a correction of the rapid rise in the price of sauce wine on the market since 2 years, the decline of about 10% is normal, and the rise and fall is the reasonable performance of the consumer market.

On the other hand, the reasonable price adjustment will further stimulate consumer demand, expand the consumer group of sauce and wine, and be more conducive to cultivating consumers and improving the terminal opening rate. The decline in the price of soy sauce wine also once again confirms that "wine is used to drink, not to fry." At the same time, the first half of the general rise in the sauce wine category may have come to an end, and the second half of the brand competition may have slowly opened the door.

What do you think of the recent price fluctuations in Moutai wine? Leave a message at the end of the article waiting for you to share!