Farmers' markets are not high-end consumption places, but they cover all aspects of citizens' basic lives, including a variety of foods such as chai rice, oil and salt. Tianjin Jinyuanbao Binhai Agricultural Products Trading Market, for Tianjin citizens and surrounding cities to provide a full range of agricultural products, shopping crowds travel through the market districts, the breath of life is overwhelming, blocking the chill of late autumn, the market seafood, fruits, side foods and other types of shops are dotted with red persimmons, top-cover fat sea crabs, huge autumn chestnuts... The variety of goods paints a picture of market prosperity. Nowadays, the trading market has become a one-stop shopping place for all kinds of agricultural and sideline foods in the north and south of the country, and is known as "Tianjin's Splendid Land Wholesale Market".
Equal emphasis is placed on market efficiency and green development
In 2013, Tianjin Jinyuanbao Binhai Agricultural Products Trading Market carried out various tasks to create a famous brand enterprise under the leadership of Shi Lei, general manager of the company. In October 2021, the photovoltaic power generation projects in the trading market are in full swing for the last use of commissioning. "After the recent trial is normal, the photovoltaic power generation devices at the top of the three buildings in the market will be officially put into use. In response to the country's '3060' carbon peak carbon neutrality target, in July this year, we began to plan the installation of photovoltaic power generation devices, replacing part of fossil energy consumption with green electricity in the operation of the market, and contributing to energy conservation and emission reduction. Shi Lei introduced.
The "3060" carbon peak carbon neutrality target refers to China's efforts to achieve carbon peaking by 2030 and carbon neutrality by 2060. Tianjin Jinyuanbao Binhai Agricultural Products Trading Market covers an area of 107,000 square meters, is the largest farmers' market in the new district, the implementation of the photovoltaic power supply project, that is, in the three major buildings in the trading market roof laying advanced photovoltaic modules, the solar energy into electricity, for the market lighting, heating, cooling, ventilation and other green energy.

Consumers buy seafood
In 2008, while setting up the "Standardized Pork Zone", we actively promoted the construction of the "Three Green Project", and in 2009 successfully passed the inspection and acceptance and certification organized by the relevant state departments, becoming the first "green market" in Tianjin. In 2021, the electronic settlement system of Jinyuanbao Market was officially put into use after the upgrade, which improved the food traceability system in the market, effectively reduced the possibility of epidemic transmission by reducing personnel contact, reduced personnel costs, and improved the management efficiency of enterprises.
Hardware and software in one hand
In April this year, Shi Lei proposed to build public toilets in the market for merchants and customers to use. "Enterprises to implement the brand-name development strategy, can not do without the participation of people, in the market entrance 100 meters to set up public toilets, is to put people-oriented, service people." On the one hand, it gives convenience and dignity to freight drivers and merchants in the market who travel from south to north, improves the level of environmental health in the market, ensures the safety and hygiene of agricultural products, provides infrastructure guarantees for epidemic prevention and control, and lays a hardware foundation for future investment promotion, which is conducive to the formation of a good reputation in the jinyuanbao market in the industry. On the other hand, to do the best, the toilet meets all the provisions of the first-level toilet in the urban public toilet planning and design standards, is equipped with air conditioning and heating, sets up disabled people and women with children, has a third-person toilet, provides hand sanitizer, toilet paper, and the toilet has been widely praised by the masses after it is put into use. At the same time, it also strengthens management, sends special personnel to clean the toilet regularly, adds hand sanitizer and toilet paper, and provides good service to enable the market to gain a long-term reputation and reputation. Shi Lei said.
The people-oriented development concept has been integrated into every stage of the development process of the Jinyuanbao agricultural products trading market. The trading market attaches great importance to the professional quality and professional ethics of employees. In 2015, the new version of the Food Safety Law was promulgated, in order to grasp the provisions of the new law in a timely manner, the trading market organized employees and merchants to carry out special training on the new version of the Food Safety Law; in 2016, it has organized and carried out the "improve service concept, enhance the management level" staff training and "improve service level, enhance business ability" merchant training; in 2019, "grasp training" as one of the four key tasks of the year, in order to further improve the forward-looking of the cadre team of enterprises to the future direction of the agricultural market. At the end of July of that year, more than 30 middle-level cadres were organized to go to China Agricultural University for a two-day special training.
Long-term high-quality training enables the management of Tianjin Jinyuanbao Binhai Agricultural Products Trading Market to carry out efficient and orderly management of merchants, while providing the masses with food safety awareness of assured food, and the high hardware investment provides a material basis for efficient management. At the beginning of its opening, the trading market spent 464,800 yuan to purchase a large number of high-end food inspection equipment and train professional food inspectors to learn advanced agricultural products rapid inspection technology at home and abroad. Professional food inspectors conduct sampling inspections of fruit and vegetable pesticide residues, nitrite content of pickled products and other inspection items every day, and report the results to market leaders and relevant departments in a timely manner. Tianjin Jinyuanbao Binhai Agricultural Products Trading Market installs LED large screens to timely announce the test results to merchants and customers, facilitate merchants to self-check and self-correct, and provide data reference for customers to shop. (Wang Yansheng, Yang Xu, Zhang Xiaochen)
China Food News (07/11/2021)