"Post-90s" new farmer Li Linlin's entrepreneurial code
Xuzhou Huierkang Food has a wall of honor, from left to right, full of honors received by the company and its employees. Among these honors, the most inconspicuous is a photo frame containing an order with an order amount of 100 yuan, and the goods sold are Fengxian burdock, and the order time is 2008. This is the starting point of Huierkang, and it is also the first business order that Li Linlin got. The most important plaque on the wall of honor is to award Li Linlin the honorary title of "National Rural Youth Leader in Getting Rich". In the first half of 2021, Huierkang, led by Li Linlin, has accumulated tens of thousands of tons of agricultural and sideline products to help farmers sell agricultural and sideline products in half a year, and is a veritable leading agricultural e-commerce enterprise in Xuzhou, Jiangsu Province.
Li Linlin
As a "post-90s", Li Linlin watched the villagers work hard in the fields since childhood, but the harvest of one year was very small. Every year in September and October is the time of the harvest of apples in the hometown, the villagers go to the market to sell, often rejected, it is difficult to sell a little, the money received must be wrapped tightly in three layers of handkerchiefs. Such a scene, he always sees that his heart is not a taste. So from middle school days, he taught himself to post online, selling and promoting his hometown's agricultural specialties.
When he graduated from university, Li Linlin entered CRRC Group for internship and was faced with signing a formal employment contract. He thought about it, or wanted to go back to his hometown to do something, and finally despite the persuasion of his family, he gave up the "iron rice bowl" and returned to his hometown to start a business, engaged in agricultural planting, agricultural product processing and agricultural e-commerce sales.
Ten years to sharpen a sword
From the order of 100 yuan before 13 years ago, to the annual sales of more than 100 million yuan, what kind of business code is contained in this? In this regard, Li Linlin's answer is simple and plain -- seeking change, innovation, and truth.
In 2008, agricultural e-commerce was just emerging. Under the guidance of the league organization, Li Linlin was keenly aware of business opportunities and sold Xuzhou burdock, apples and other agricultural specialties through Taobao stores; in 2010, B2C malls such as Jingdong and Tmall became a trend, and Li Linlin resolutely settled in; in 2015, as the B2C mall began to expand the category of agricultural products, Li Linlin vigorously ignored the public opinion, applied for the operation of local specialty pavilions such as "Jingdong Xuzhou Pavilion", and joined hands with the Xuzhou Youth League Municipal Committee to build a Xuzhou specialty e-commerce platform, leading more young people to help rural poverty alleviation through "micro fingertips". In 2020, the live broadcast is hot, Li Linlin visited Hangzhou and Guangzhou, sincerely invited the anchor to join, and the Huierkang live broadcast channel was initially established.
"Following the changes in the general trend of e-commerce, this is seeking change and innovation." Li Linlin thinks. However, while seeking change, we must also lay a solid foundation.
In 2014, huierkang in the Jingdong at the same time, but also opened up tens of thousands of acres of yellow peach, strawberry planting base, fresh yellow peach and strawberries can be directly supplied to the e-commerce platform; from 2018, led by Huierkang Xuzhou agricultural specialties e-commerce supply chain began to build, after two years, this supply chain was completed, during the epidemic period, a steady stream of fresh agricultural products through this supply chain to be smoothly circulated. At the same time, Li Linlin became a member of the "New Farmer Elite" in Xuzhou City and continuously carried out activities to help farmers with love.
"If business really has a password, our password is - to chase new changes, to seek new technologies at the same time, down-to-earth, long-term achievements." Li Linlin concluded.
Helping farmers, helping the countryside, helping others, and not changing the heart of the child
As a "new agricultural elite" in Xuzhou City and a young pacesetter in rural revitalization, Li Linlin has encountered many "tracks", such as shop investment, real estate investment, and internet celebrity catering. However, he focuses on agricultural e-commerce and always revolves around the core of "agricultural products, rural areas, and farmers".
"It may have something to do with my upbringing and my heart." Li Linlin said: "I was born in the countryside, deeply experienced the hardships and difficulties of farmers, and always thought of being able to do something for them. ”
In 2015, the "Jingdong Xuzhou Pavilion" was launched, and the first products on the platform were fresh yellow peaches and apples. At that time, in Xuzhou Feng County, Pei County and other places, a large number of apples, yellow peaches appeared unsalable, in just one week, Huierkang sold more than 600,000 catties of yellow peaches, bringing nearly 1 million yuan of sales money to farmers. Li Linlin took the accountant and distributed the sales money to the farmers.
In 2018, in order to promote the jiangsu-Shaanxi poverty alleviation assistance work, Huierkang Company took the initiative to undertake the construction and design of the "Jingdong Suzhou-Shaanxi Poverty Alleviation Pavilion". Li Linlin led the design team to work overtime, and it took only three days for the venue to be successfully launched. At present, the venue has become an important channel for the sale of Shaanxi agricultural products to the eastern provinces.
In 2019, Li Linlin learned that many high school students in his hometown could not go to college because of poverty, and took the initiative to participate in the Youth League Committee's love and education assistance action, donating 50,000 yuan to help young students realize their dreams of university. In 2020, at the most difficult time of epidemic prevention and control, Li Linlin and Huierkang donated more than 600 items of various types to frontline anti-epidemic personnel and volunteers.
In 2018, Li Linlin was named "Xuzhou Good Man" and "Xuzhou Model Worker"; in 2019, Li Linlin was named "National Rural Youth Prosperity Leader"; in 2020, Li Linlin was commended by the Xuzhou Municipal Party Committee and the Xuzhou Municipal Government as a private entrepreneur in Xuzhou; in 2021, Li Linlin won the honorary titles of "Jiangsu Good Youth, National Shared Rural Revitalization Practice Instructor" and so on.
Nowadays, huierkang agricultural project integrates land, capital, technology and other resources, and has built an agricultural ecological park integrating planting, tourism, leisure and sales, which not only helps farmers get rid of poverty and increase income, but also promotes the professionalization of farmers. Li Linlin said: "I am the son of a farmer, and I will devote my life to serving this land in northern Jiangsu and the peasants who are in contact with the land. ”
Source: Chuang Qing Youth WeChat public account
Final Judgement: Lin Yuhong
Reviewer: Li Zhiguo Liu Zhu Baby
Editor: He Zhaoxia