When "Made in China 2025" becomes the first ten-year action plan for China's implementation of the manufacturing power strategy, what kind of planning and decisions should Chinese auto companies make? With such problems, 2025 has become an important node for all in-gamers to face the transformation, and will also become a key turning point for China's auto industry from infancy to the global industrial system.
Geely Automobile, which is in the torrent of industry, wears the title and badge of its own brand leader, and must shoulder this responsibility, and the value and significance behind this responsibility are not only for the honor of this enterprise, but also for the future of Chinese brands and even China's automobile industry.
Previously, "fighting for the value of China's automobiles" has become a new thinking of Geely's comprehensive entry into the 4.0 era, so what is revealed in the "Smart Geely 2025" strategy released on October 31 is a dense network woven for the future of the present.
On the surface, the official release of Geely's global power technology brand "Raytheon Power", as well as the composition of "an intelligent Geely technology ecological network" and "three intelligent systems", is the core point of the global strategic layout of Smart Geely 2025, but from the national development policy of "innovation-driven, quality-oriented, green development, structural optimization, and talent-oriented", what Geely has to do is to refine a new set of "living methods" belonging to China's automobile industry.
Since the first self-developed car rolled off the production line, Chinese automobiles have experienced 65 years of industrial ups and downs, and have passed through the old years of being surrounded by foreign car companies. In this era of awakening, with the improvement of comprehensive national strength, Chinese car companies have reached a window period for integrating China's strength into the world's advanced manufacturing industry.
In this regard, Geely has built up its own world view along the way, and has increasingly expressed its ardent hope for industrial co-creation. The four words "Chinese auspicious" are the hot stamp of self-transformation, but what is more expected is that from this moment on, the purpose is the rise of China's power, auspicious words must be done, and deeds must be fruitful.
The auspicious "divine" stroke
Industrial change is imminent, no matter when the future will be restarted, Geely is imperative. This is the determination that Geely has always shown us.
Looking back at the past few years, when China's automobiles were wrapped up in the development of the new energy industry and affected by the epidemic and the changes in the international situation, everything needed to be reshaped urgently. In the special market environment, how to break the situation and how to defend the situation?
Letting the world witness China's speed has been the direction that every Chinese enterprise is always looking forward to and working for. When it comes to technological breakthroughs, Geely has never stopped. But standing on the cusp of this era that plays a role in inheriting the past and enlightening the future, Geely's story obviously needs a grander perspective to continue.
Today, Geely has given its own answer.
"Create an intelligent travel experience that exceeds users' expectations; build a technology-led global automotive enterprise; and become the most competitive and respected Chinese auto brand." The mission and objectives of Geely Automobile Group's "Smart Geely 2025" strategy are very clear.
To this end, from the release of Geely's global power technology brand "Raytheon Power", which has opened a new era of "Power 4.0" for Geely's comprehensive entry into the electrification of power technology, to the construction of a global strategic layout of "one network and three systems" to achieve full-stack self-research of intelligent vehicle core technology, this is the road of technological reform planned by Geely for itself, and presumably it will also support the next round of advanced journey of Chinese car companies.
You know, it is only the "Thor Power" product matrix "Thor Intelligence Engine Hi · X" this modular intelligent hybrid platform achieves the world's highest thermal efficiency of 43.32%, DHT Pro three-speed dual motor transmission, 40% fuel saving rate, and full power domain OTA, achieving a global leader in power, fuel consumption and intelligence.
At the same time, Ray's mind is in the air. The available features of X-series parallel can make the vehicle both direct and electric, ensuring better mechanical efficiency and conversion efficiency, thus bringing users a better pure electric experience.
To sum up, as Wang Ruiping, senior vice president of Geely Automobile Group, said, "As a new power technology brand, Geely Leishen Power will follow the "new four modernizations of power" strategy of power efficiency, drive electrification, energy diversification and intelligent control, and build a full-dimensional diversified and cleaner travel ecology." ”
Since the hybrid is not a single fuel-saving machine, but a comprehensive upgrade of economy, power, comfort and intelligence, then Ray's mind is a full upgrade. The emergence of X will undoubtedly open a new era of Chinese hybridization.
It is almost predictable that when volkswagen fully turns to pure electric, only Japanese brands are deeply involved in the field of hybridization. In the next 5 years, Geely will cooperate with a number of Chinese brand leaders, including the Great Wall and BYD, from hybrid to pure electric to launch an attack on the mainstream Japanese and German car brands, and Chinese brands that understand more and more users will continue to usher in their glorious years.
20 years ago, Li Shufu, chairman of Geely Automobile Group, used the determination that "automobile companies cannot build engines, just like fishermen who fish but cannot weave nets, unforgivable", which pushed Geely to never turn back on the road of self-research. Today, 20 years later, the release of Geely Thor Power has finally led the way in technology to benefit everyone and bring the ultimate intelligent low-carbon travel experience to everyone, as Geely wishes.
Facing 2025, Ray's Mind Ishi · X will be a microcosm of the technological iteration of Chinese car companies, but for Geely, what you see is still the consciousness that a Top Car Company in China should have.
From being suppressed and elbowed by foreign-funded enterprises to gradually killing a bloody road in the market reshuffle, the development speed of China's automobile industry is almost obvious to all. Just like every innings who adheres to the principle that "survival is the most wonderful battle", in the field where they have made a solemn oath, the moment they gamble on dignity, "transcendence" has become the most frequently mentioned term in this era. And this is geely's confidence in refreshing "China's technology leading the world" again and again.
Germany has Industry 4.0, the United States has an advanced manufacturing partnership program, so, backed by the general direction of Made in China 2025, the "Smart Geely 2025" strategy is not a world-based automobile enterprise based in China and focused on the world, the most representative and forward-looking guiding program and industry development model?
In the next five years, Geely, in the name of "Thor Power", chose to continue to adhere to high-quality development, adhere to technology to lead, and enter a new stage, which is now a clear direction.
Then, at this critical point of transformation to "intelligent travel technology-based enterprises", when Geely Automobile pointed out that "taking intelligent architecture as a new infrastructure, building an end-to-end self-research system and ecological alliance around chips, software operating systems, data and satellite networks, and driving users' experience in intelligent driving and intelligent cockpit continuous evolution" is the basis for the efficient implementation of the "Intelligent Geely 2025" strategy in all dimensions.
The imagination of the "intelligent Geely technology ecological network" and the three major systems composed of "intelligent energy, intelligent manufacturing and intelligent services" are proposed, and the pace of industrial upheaval caused by technological change is bound to follow and promote the qualitative change of China's automobile industry from "bringing in" to "going out".
Share a visible future with the world
It is said that the century of changes and intertwining and superimposing, the world has entered a period of turbulent change, instability and uncertainty factors have risen significantly. But it's clear that for Geely, "we are living in a challenging era, but also a time of hope." ”
At present, the automobile industry is facing two major issues, one is the 'double carbon' goal of China's carbon peak and carbon neutrality, how to complete this goal and accelerate the transformation to green sustainable development is the responsibility and challenge of every enterprise; the second is that the bottleneck in the field of core technology has not yet been broken.
But that's the opportunity.
The outside world always says that from the acquisition of Volvo to the deep excavation of the potential of major industries such as communications, technology and education, Geely's tentacles are so "many and miscellaneous".
It is gratifying that at the scene of Geely's "Smart Geely 2025" strategy conference, the term "critical point" proposed for Geely Automobile to distinguish the past and link the future based on the crisis of energy and environment, Industry 4.0, and the rapid development of the Internet of Everything is precisely in the most appropriate way to interpret these noisy sounds.
Looking at the current Chinese automobile industry, from manufacturing to creation, to China's intelligent manufacturing, from domestic to global changes, it has meant that Chinese automobiles have begun to embark on a new stage of competition with foreign brands in the era of intelligence, and the narrowing of the technology gap has also pushed Chinese car companies to the height of the market first.
It is not Geely who needs to open up another track to prove to the world from a multi-dimensional perspective how Chinese cars have risen, or what a solid foundation they have in the next era. Instead, at this "critical point" of the alternation of the old and the new, using technology to upgrade the dimension and realize the evolution of Chinese brands from quantitative change to qualitative change, Geely is just following the trend.
Therefore, the "Thor Power" brand mentioned above is also good, the upcoming mass production of China's first 7nm process vehicle specification SOC chip, the new "power exchange travel brand", the world's first "Geega Industrial Internet Platform Geega" originating from the automotive industry and serving the entire industry, etc.
Under the appearance of "global buying, buying and buying" that integrates global advanced manufacturing to improve itself, what is hidden is that Geely's behavior is better than words, and it is expected to transform from "value winning" to "leading technology, reliable quality, satisfactory service, and comprehensive leadership", thus empowering the insight and action of the entire Chinese automobile industry.
With its own strength, lead Chinese car companies, bring China's auto industry into the world of the strong, whether it is income in all in research and development, or share everything, Geely has not hesitated, nor will it hesitate.
Moreover, when everyone is talking about how Geely will "achieve the group's total sales of 3.65 million vehicles in 2025, maintain the first market share of Chinese brands, and catch up with mainstream joint venture brands", Gan Jiayue, as CEO of Geely Automobile Group, is emphasizing that "Smart Geely 2025" is to create an intelligent travel experience for users that exceeds expectations! Create sustainable win-win value for partners! Create a steady stream of happy value for the Geely family! Create ecological value for sustainable development for the ecological environment! Share the future with the world!
Gan Jiayue and Geely must know that compared with blindly pursuing the expansion of their own volume, the expectation of "building a whole industry value chain and creating a community of destiny for Chinese automobiles" has become the action guide of Geely Automobile to a certain extent.
In the next five years, we will invest 150 billion yuan in research and development, realize full-stack self-development of autonomous driving, launch more than 25 new intelligent new energy products, comprehensively promote the globalization process, reduce total carbon emissions by 25% by 2025, upgrade digitally empowered business models, achieve EBIT of more than 8% by 2025, and 350 million shares of equity to incentivize employees...
Therefore, a total of nine core development directions, it seems that the radical "Longwan Plan" forced Jili to make a choice, however, its significance is far more profound than imagined, and even each of the main points is worth reading carefully, and the nine core development directions are also inextricably linked to each other.
On the one hand, the proposal of the "Longwan Plan" from the nine dimensions of R&D investment, product layout, globalization process, talent training, etc., to fully ensure the efficient landing of the global strategic layout of "Smart Geely 2025", on the other hand, before Chinese car companies have not yet established a direct competitive relationship with the world's top car companies, with the "Longwan Plan" as the catalyst, Geely will not stop on the journey of promoting the upward development of China's automobile industry, but will take a more proactive step forward.
Standing at the forefront of the march towards Made in China 2025, Chinese car companies do not have a lengthy industrial history as a footnote and no so-called industry culture to package. However, from the phrase "about persistence, not to see hope to persist, but to persist before seeing hope" that stayed on the screen of the press conference for a long time, everyone can read something.
Geely is not an enterprise with a "golden spoon", let alone a "flower shelf" that has not experienced storms along the way, its perseverance and determination, from chairman Li Shufu to every Geely person, are in the same vein and consistent.
"Without talent, there is no technology, without technology there is no future, and the continuous evolution of talent and technology is the internal driving force of Geely's development." The awakening of the industry has led Geely to this day. In the future, "creating a community with a shared future for mankind" is China's oath to the world, and "sharing the future with the world" will certainly be Geely's declaration to walk through the "tipping point" with China's automobile industry.
In 2025, wait for Geely to tell us the story of "who is sticking to it and who is creating the answer" in the industrial map of China's automobile industry in the past five years.