【Commercial Vehicle Xinwang Original】
Ten years to sharpen a sword, a sharp edge. 2021 is the tenth year of Kangmai's official entry into the Chinese market, this year, Kangmai has gained a lot; in the future, Kangmai must start from the heart and move towards the new.
From October 26 to 27, the 2021 Kangmai China Media Appreciation Meeting was held in Beijing. At the meeting, Guo Nan, global vice president of Kangmai and general manager of China, summarized the achievements and achievements of Kangmai in China in the past year, and reiterated the confidence and determination of Kangmai to adhere to the "wheel end overall solution" leader.
Completed 6 million across 2021 results
As a global pioneer in the technology of the commercial wheel end industry, Kangmai has been adhering to the steady and steady style of doing things since entering the Chinese market. In the past ten years, Kangmai China has not only expanded its plant area by 20 times, but also doubled its production capacity.
In 2021, riding on the rapid development of the domestic commercial vehicle market, Kangmai China's wheel hub assembly production exceeded the 6 million mark in mid-June, and more than 35 million Kangmai wheels are running worry-free worldwide.
The rapidly rising figures not only prove the rising production and manufacturing capabilities of Kangmai China, but also represent the influence and appeal of its product solutions in the Chinese market and the hearts of Chinese users.
Especially in recent years, the fierce competition in the logistics and transportation industry and the reality of more vehicles and less goods have made more and more users realize the importance of efficiency. As a result, we have seen that more and more hub end covers with the Kangmai logo have appeared on the front wheels of major high-end tractors in China. The concept of long life and maintenance-free end of Kangmai Wheel has gradually entered the hearts of individual drivers and retail groups from large customers such as logistics companies and fleets.
New markets have new opportunities to explore new areas of development
After entering the Chinese market for more than ten years, Kangmai has encountered many imitators, but Kangmai has always adhered to the original intention and is committed to providing the overall solution of the wheel end to bring tangible benefits to users.
In 2021, after many years of intensive cultivation of the tractor market, Kangmai has begun to exert efforts in other segments such as medium trucks and trailers.
According to Guo Nan's introduction, Kangmai's wheel end products have begun to supply in large quantities on Jachuai Devos medium trucks, and Kangmai is also carrying out technical docking with other mainstream heavy truck brands in China. With the development of the logistics industry, more 4x2 trucks will also be matched with Cammai oil lubrication maintenance-free wheels in the future.
At the same time, in the field of trailers, in view of China's working conditions and the characteristics of trailer use, Kangmai is guided by user needs, and mainly launches two specifications of TP/TN maintenance-free wheels, iron and aluminum for users to choose.
It is reported that at present, Kangmai mainly promotes the TP series disc/drum hanging wheel hub in China, which can be directly matched with the American shaft head specifications of the existing mainstream trailer axle in China, and the design life of the wheel hub assembly can reach 1.6 million kilometers, and the bearing pre-adjustment technology can achieve the advantages of bearing long life, lightweight weight reduction without quality reduction, visual early warning and so on.
In September, Kangmai landed at the Liangshan Auto Show with a number of star products such as PreSet® TP disc/drum hanging wheel hub, PreSet Plus® TP disc hanging wheel hub and TN drum aluminum alloy wheel, and had a professional technical team and sales team to stop and explain, attracting many users to stop and visit.
Market expansion is full of difficulties, especially for a foreign brand, to face China's complex and changeable logistics and transportation environment and user cognition is not comprehensive challenges, but also to make great efforts.
In the process of marketing the products of medium truck and hanging wheel end, Kangmai has the confidence to take one step at a time to establish user trust in Kangmai products, so that more and more card users can feel the value brought by Kangmai's maintenance-free wheel end.
In addition, as a provider of the overall solution of wheel-end products, Kangmai will further take root in the Chinese market in the future, continue to improve the aftermarket layout, develop online and offline channels in an all-round way, and strive to provide users with more diversified services while enriching product categories.
"At present, Kangmai is brewing service brand upgrades, preparing to launch fleet butler services, exploring the development of Kayou peripheral products, and creating more 'tailor-made' solutions." Guo Nan told reporters.
At present, the domestic logistics and transportation industry is in the process of transformation and upgrading, and the update of regulations will change the face of the industry and people's perception of efficiency, which will undoubtedly provide more opportunities and possibilities for Kangmai to open up new markets and new fields.
In addition, with the advent of the era of electric drives and intelligent wheels, what kind of surprises will Kangmai bring to users? Can its share in the high-end heavy-duty truck market be further enhanced? Let's wait and see.