From February 1 to February 7, 2016, the weekly box office was only 484 million, and the number of moviegoers fell to 14.5 million, and the number of screenings remained at 1.2 million. In the last week before the Spring Festival, the cinema was very deserted, only "Kung Fu Panda 3" was in the solo scene, and it was also the only film that grossed more than 100 million yuan this week, with a total of 679 million.
Mainland Weekly Box Office Rankings:
The film market bottoms out and waits for a rebound Chinese New Year's Eve the box office of the day may become the lowest point of the year
The mainland box office in Week 5 was only 484 million, the lowest since 2016, and that number is likely to be the trough of the year. After all, now that March is no longer the off-season, and the rest of the months are also released in blockbuster movies, the period before the Spring Festival has been much smaller than usual because of the arrival of the Spring Festival homecoming peak.
From Monday to Sunday, the single-day box office is decreasing day by day, the first five days can exceed 70 million, Saturday is less than 67 million, Sunday is Chinese New Year's Eve, the box office is only 36.9 million, it is almost certain that this number will be the lowest single-day box office this year. After the Chinese New Year's Eve is the Spring Festival, the single-day performance of the large market exceeded 600 million, and the film market appeared "retaliatory" rebound and full-scale outbreak.
"Kung Fu Panda 3" even Zhuang Chengduo New and old films are gradually coming to an end
In the overall depressed environment of the film market, "Kung Fu Panda 3" still rushed out of the single week with its own strength of 296 million, occupying 61% of the market, struggling to support the film market that has fallen to the bottom. The film was released for 10 days, with a cumulative box office of 679 million, which has surpassed the previous one (617 million) and set a new box office for the series of films.
In addition to "Kung Fu Panda 3", the performance of the rest of the films in this week is not satisfactory, the Spring Festival is coming, there is indeed no blockbuster into the market to pull the box office, and some films that are still in the release have also begun to end. "Star Wars: The Force Awakens" is coming to an end, with a cumulative box office of about 823 million in 30 days of release, ranking ninth in the box office list of imported films in the history of mainland films.
In terms of animation, "Rat Noble 4: Meng in the Road" attracted 23 million dollars the following week, ranking third in the weekly box office list, up two places from last week, and the total box office of the 13 days of release reached 60 million. The return of the bear's heart in the fourth week dropped to 17 million, accumulating 274.8 million, still unable to surpass the previous game.
Week 6: Spring Festival film market outbreak Three blockbusters compete for glory on the same day
After a period of downturn, the film market will finally usher in the first outbreak week in the 6th week of this year, that is, the Spring Festival stall. On February 8, the first day of the Lunar New Year, four new films were released on the same day, including three blockbusters: "Journey to the West" Sun Wukong Three Dozen White Bone Essences" "Mermaid" and "Macau Storm 3", as well as the animated film "Nian Beast Battle".
The release of these three blockbusters will surely set off a fight in the film market, but also can drive the market to heat up rapidly, according to preliminary statistics, the single-day box office on the first day of the New Year exceeded 600 million, breaking multiple box office records. And "Battle of the Beasts" also provides a viewing option for young age audiences, which is more suitable for the whole family.
Sunday of week 6 is Valentine's Day, and three loves will meet the audience at this time, namely "Ben Love", "Murder Like Water" and "Mr. High Heels", which is expected to pull this year's Valentine's Day single-day box office to a higher peak.
Top 10 domestic cinema box office:
Top 10 cinema box office in mainland China:
