"The Rong'an County Party Committee and the county people's government have decided that the listing time of this year's 'Rong'an Kumquat' will be November 8." On November 1, at the 2021 "Rong'an Kumquat" listing press conference, Liao Pengxiang, deputy governor of the Rong'an County People's Government, announced the official listing time of Rong'an Kumquat in 2021. The "Rong'an Kumquat" listed and sold before November 8 is regarded as an unqualified product, and the Rong'an County will investigate and deal with the sale of unqualified "Rong'an Kumquat" in accordance with the provisions of the "Product Quality Law" and other laws and regulations.
Rong'an County is one of the main producing areas of kumquat in the country, selected as one of the "Top 30 Counties in the National Citrus Industry", was rated as the national characteristic agricultural product advantage zone, and is the main drafting unit of the national standard of "Kumquat"; "Rong'an Kumquat" has obtained the national geographical indication certification trademark, the national geographical indication protection product and the registration and protection of the geographical indication of agricultural products of the Ministry of Agriculture and Rural Affairs; in 2019, it was selected as the national agricultural product regional public brand, and won the 20 most valuable regional public brand of china's fruits in 2019; "Rong'an kumquat" in 2020. It was selected into the second batch of the China-EU Geographical Indications Agreement Protection List, won the national agricultural product geographical indication registration product, and was awarded the top 100 most popular regional public brands of fruit in 2020, achieving a brand value of 1.942 billion yuan.
Rong'an kumquat has been cultivated for nearly 300 years, and its fruit is golden, sweet and crisp, and the mouth is slaggy, sweet and delicious. Rong'an County is the "hometown of China's kumquats", in recent years, the county party committee and the county government have vigorously implemented the strategic decision of "half an acre of kumquats to help alleviate poverty, one mu of kumquats to run a well-off, and 10,000 mu of kumquats to promote prosperity". Today, Rong'an kumquat planting covers 12 townships in the county, as one of the pillar industries of the county, the scale, yield, quality and variety are in the forefront of the main kumquat producing areas in the country, and it is also the largest production base of smooth skin and crisp honey kumquat in the country. In 2021, the planting area of Rong'an kumquat will reach 207,200 mu, with an estimated total output of 190,000 tons, a total output value of 2.57 billion yuan, more than 100,000 people participating in the development, and a per capita single income of more than 7,000 yuan for farmers.
Rong'an County leads the industry with national standards and regulates the healthy development of the industry. Fifteen kumquat production enterprises have obtained green food certification certificates, and the certification and testing area has reached 111,600 mu. It has created the "100 Villages and 100 Mu Collective Economy Kumquat Garden" and 3 autonomous region-level Rong'an Kumquat Industry Core Demonstration Zones, promoted the development of the Rong'an kumquat industry through land circulation, developed scale operations and intensive operations, guided farmers to transfer to secondary and tertiary industries, accelerated agricultural efficiency, farmers' income increase, and rural development, and comprehensively improved the level of modern agricultural development and new rural construction in Rong'an.
Rongan Kumquat joined hands with e-commerce to expand sales channels, the county has 726 various e-commerce enterprises, 24235 online stores, 49 logistics enterprises, the total amount of e-commerce transactions in the county increased from 880 million yuan in 2016 to 5.344 billion yuan in 2020, of which Rongan Kumquat network sales exceeded 1 billion yuan.
Rong'an County Party Committee and county government also attach great importance to the development of kumquat deep processing industry, in the deep processing base of Rong Orange Tea Industry Co., Ltd., Jinyuan Food Co., Ltd., Dongbianshan Liquor Co., Ltd. and other enterprises, focusing on the deep processing of kumquat tea, cake, wine, juice, flavor and other kumquat series products, after normal production can produce 50 tons of kumquat tea, 75 tons of kumquat wine, 5,000 tons of kumquat cake, 10,000 tons of juice, It can achieve sales of 160 million yuan, annual consumption of kumquat raw materials 3600 tons, to achieve a breakthrough in Rongan kumquat from fresh fruit sales to deep processing.
On the same day, the press release of "Rong'an Kumquat National Geographical Indication Products", "Rong'an Kumquat" Geographical Indication Certification Trademark", "Rong'an Kumquat Agricultural Product Geographical Indication" and other related content was also held in the press conference hall of Wenchang Conference Center in Liuzhou City.
In order to enhance the regional brand value of "Rong'an Kumquat", in recent years, Rong'an County has firmly grasped the regional public brand of "Rong'an Kumquat" geographical indications, continuously strengthened the use of geographical indications, actively explored the development path of "logo- product - brand - industry", improved a set of cultivation techniques, standardized a set of standard systems, cultivated a number of well-known brands, told a brand story, inherited a brand culture, and promoted the high-quality development of "Rong'an Kumquat" in terms of product quality, brand culture and brand management.
"Rong'an Kumquat" was approved as a national geographical indication certification trademark in 2007, a national geographical indication product protection in 2011, and a national agricultural product geographical indication registration in 2020, and is the first batch of national geographical indications use promotion projects and the second batch of catalogue products of the China-EU Geographical Indications Protection Agreement. In May 2021, "Rongan Kumquat" was selected into the "Like 2021 My Favorite Chinese Brands" Top 100 List, with a regional public brand value of 1.942 billion yuan.
At the press conference, Rong'an County issued the "Rong'an Kumquat" geographical indication and the "Rong'an Kumquat" Geographical Indications Use Management Measures of Rong'an County", which clarified the management measures for the application, use, management, protection, supervision and reward of the "Rong'an Kumquat" geographical indication protection products and the special indication for the geographical indication certification trademark, and carried out all-round protection for the use of the "Rong'an Kumquat" geographical indication.
Liao Pengxiang, deputy governor of the Rong'an County People's Government, pointed out at the press conference that geographical indications are the golden signboard of "Rong'an kumquat" and a special sign that embodies the unique quality of "Rong'an kumquat". The use of the "Rong'an Kumquat" geographical indication implements a licensing system, and the use of the geographical indication must be approved by the State Intellectual Property Office for announcement or filing, and the products produced and sold must be produced within the protection scope of Rong'an County, and the product quality must meet the relevant standards. Without permission or authorization, units and individuals shall not use or forge the geographical indication of "Rong'an Kumquat", and shall not use names or logos that are similar to the "Rong'an Kumquat" geographical indication and are prone to misunderstanding, as well as word or pattern signs that may mislead consumers, so that consumers may mistook the product for a geographical indication product or a geographical indication certification trademark. For the legal users of the "Rong'an Kumquat" geographical indication, they must organize production and operation in accordance with the corresponding standards, management norms or relevant use management rules and use the geographical indication, and shall not transfer, lease, lend, or buy or sell the "Rong'an Kumquat" geographical indication, and if the special sign is not used on the geographical indication product within two years, and the product quality is unqualified after supervision and sampling, the county market supervision and administration bureau will cancel the qualification for the use of the geographical indication.
It is reported that a total of 47 enterprises in Rong'an County have been approved as special signs for Rong'an kumquat geographical indication products, 49 enterprises have obtained authorization to use the special signs for the use of Rong'an kumquat geographical indication certification trademarks, and 50 enterprises have been authorized to use the geographical indications for agricultural products of Rong'an kumquats. In order to let consumers truly understand the "Rong'an Kumquat" and like the "Rong'an Kumquat", Rong'an County calls on everyone to look for the "Rong'an Kumquat" geographical indication and the good brand of "Rong'an Kumquat"!
Reporter: Tan Kaixing, Qin Qinghe