On October 13th, Chenfan, a fashion group founded by anchor Sydney, was invited by the "China (Hangzhou) Fashion Industry Digital Trade Expo • Global Internet Fashion Week" to make a stunning appearance at the opening ceremony with its main brands XUELI Sydney Women's Wear and First Gift Firstgive. XUELI Sydney Women's Wear, Chuli Firstgive, Sydney Cherie and Chenfan Group won the Annual Most Influential Brand Award, the Annual Consumer Most Recognized Brand Award, the Annual Most Influential Anchor Award, and the Annual Most Influential MCN Institutional Award, which once again became the focus of attention in the industry.
It is reported that the event was attended by 50,000 people and was sponsored by Zhejiang Garment Association, Zhejiang E-commerce Promotion Association, Guangdong Underwear Association, and Shenzhen Textile Industry Association. The event aims to provide direction for the transformation of the fashion industry and open a new era of digital take-off in the fashion industry.
Sydney entered the live broadcast in 2019, its company Chenfan began in 2011, after more than ten years of efforts, relying on brand building, integrated marketing, flexible supply chain, AI, big data and other core competitiveness, has grown into a new consumer brand management group with 15 independent brands and many IP. In terms of MCN business, Chenfan has signed 350+ celebrities at present, covering more than 400 million fans across the network.
Founded in 2015, First Gift First Gift, which won the Consumer Most Recognized Brand of the Year Award, focuses on baby and child clothing gift boxes and daily necessities. The brand adheres to the concept of "the joy of the first birth, treat each other with courtesy", and gives the children sincere protection with a simple initial heart. In April this year, the mother and baby brand also launched a fashion cross-border joint cooperation with Bangbaoshi, with the theme of "Silk Road" Art Experience Hall into Shanghai International Fashion Week, so that people can see that baby and child clothing can also have both high-end and fun sense.
Xueli Sydney Women's Wear, which won the Most Influential Brand of the Year Award, was founded in 2011, and its brand products cover all categories of women's wear, focusing on providing young and new women with fashion at their fingertips. XUELI Sydney Women's Wear is the first generation of red clothing brand from the Taobao platform, after more than ten years of growth, with the unique user understanding, super channel ability, marketing integration ability and flexible supply chain ability of red e-commerce, it has accumulated more than 25 million young fan users.
At present, XUELI Sydney women's clothing continues to embrace changes, help young people show their self-spirit, leverage the form of live e-commerce, adapt to the rising demand for joint branding, and promote the rejuvenation of domestic brands... XUELI Sydney women's wear has always grasped the trend of new trends, to achieve brand upgrading and development. In the future, XUELI Sydney women's wear looks forward to letting fashion enter the wardrobe of every Chinese girl, which can represent Chinese fast fashion to the world and share the beauty of Chinese fashion with more women.