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The winter of tourism can not just let the "brothers resist"

author:Qilu one point

In another week, Jinan Sunac Park will be closed. The closure of the park this time is somewhat "unexpected".

Through the media and its own platform, Jinan Sunac released the news that the park is closed on November 8, because in order to bring you a better play experience, the park is upgraded. As for the time of reopening, the notice says that it is 2022, and the specific time is not said, but it can be understood through various official platform channels such as Jinan Sunac Public Account.

Sunac's closure of the park is somewhat "unexpected". Compared with the opening of the park on May 30 this year, the scale of various media reports is very small. You know, today's "November" has been very different from ten years ago, before the "Eleventh" holiday tourism market turned into the off-season, and today, perhaps because of the warming climate and people's travel habits migration, "Golden 11 (Month)" is still valued by the tourism industry. In particular, the "50" and "60" middle-aged and elderly markets have huge consumption mining potential.

After Jinan Sunac Park closed on November 8, Water World and Sunac Mao continued to operate. Jinan Sunac Cultural Tourism City is still in operation. At the beginning of the opening of the park, Jinan Sunac Cultural Tourism City once played the slogan of providing "full-time, all-season" services. Relying on its "big", let the residents of Quancheng have no time to play in the middle of the night, towards Jinan Sunac, which "never closes".

It is also that at present, there are several other major amusement park players in the region - Quancheng Oulebao Dream World, Jinan Special, Tai'an Sun Tribe Scenic Area, Tai'an Fantawild, and there has not yet been a notice of winter closure. I learned that some of the parks may have plans to close the park from Monday to Friday and open on the weekend, but it is only discussed and not decided.

Judging from the past two years, Oulebao Dream World and Jinan Fangte have done a good job in winter tourism in previous years, and there is a trend of heating up year by year. Last winter, Jinan Special swung a drone array on the winter night to "show love" to Jinan. The fireworks at Oleborg are unleashed, and on weekends they stir up quite objective passenger flows.

Those who are engaged in tourism know that "the East is not bright and the West is bright". Last year's cold winter, the flow of passengers has been affected, the corresponding catering, cloaks (a cultural and creative products) and so on are selling well. Local parks that insist on opening have even launched night shows, which are very popular.

So, this time Jinan Sunac Park chose to close the park in early November to upgrade, is it in the project development plan, or is there a problem found in the more than 5 months of opening? Or in the current context, the accounting has been settled and the park has been closed? Or for other reasons, there is no standard answer for the time being.

@ Old Joe Travelogue long-term attention to the tourism market found that in the past fifteen years, the northern winter tourism market has been heating up. The market has changed from the original "solid ice" to "breaking" to "melting ice". Nowadays, in the local tourism market, it has almost become a "pool of spring water"!

A number of suburban scenic spots in the southern mountains of Jinan used to choose to close the park after entering winter, and now, most of them can be opened all year round. Behind it, there is the adjustment and supplement of the format.

First, ice and snow tourism has become a popular activity, and some scenic spots like Jiuru Mountain, Water Curtain Gorge, Golden Elephant Mountain, Nine-roofEd Pagoda, Crouching Tiger Mountain (ski resort)... Choose to make winter fun by making snow, making ice falls, etc.;

The second is the rise of homestays. Jiurushan's homestay has become a famous "net red" level accommodation product in the industry. Its "barrels", "tents", "cat dens"... Homestay products are matched with winter snow scenes, and almost all of them are explosive. The Spring Festival has become the year-round peak season for Jiurushan Resort! Are the operators willing to close the park?!

The third is to start from the needs of internal management, after all, in the winter (off-season) of three or four months a year, cultural tourism projects consider the benefits, and the employees must also consider life - every winter, they will close their businesses, do you let these workers' families do it, and "goodbye" tomorrow spring?

The fourth is a scenic spot, a cultural tourism project, the size of the tube, a bunch of people eating around, a group of business formats around its upstream and downstream. Symbiosis and co-growth, common loss and common prosperity. The biggest feature of tourism is the social "comprehensive pull", opening and closing the park, can not ignore this.

Finally, @Old Joe Travelogue said a digression and sent a little sigh ~

Now, in the context of epidemic prevention and control, the tourism market has been greatly affected. At this juncture, the "bosses" are also sad...

Although I can't see a few tourists a day, the fact that thousands of employees will be paid and performed as soon as you open your eyes is in front of you. Some bosses choose to bear it silently and forge ahead. Some, emphasizing the market as the criterion, "brothers resist".

How well the "bosses" are doing, the employees can see it, the peers can see it, and the society can see it.

Those who have constant faith, the foundation can be green.

The winter of tourism can not just let the "brothers resist"

One point no. old Joe's travelogue

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The winter of tourism can not just let the "brothers resist"

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