A few days ago, Wang Laoji launched a new upgraded product - black herbal tea, which is an innovation after Wang Laoji based on market thinking.
Capture the young consumer market
With the growth of the post-90s and post-00s consumer groups, "health" and "health" have become hot topics for young consumers, and the domestic beverage market has ushered in a new vitality. In this context, the market demand for sugar-free herbal tea is growing year by year, and the sugar-free herbal tea market is undoubtedly a huge incremental market. Wang Laoji is relying on his many years of market experience, smelling the infinite vitality of the sugar-free tea market, and recently launched a black herbal tea with 0 sugar, 0 fat and 0 calories to enter the young consumer market.
Formula upgrades and herbs are thickened
The classic advertising slogan of "drink Wang Laoji if you are afraid of fire" has long been deeply rooted in the hearts of the people, and it is the deepest impression of Wang Laoji. The black herbal tea launched by Wang Laoji has been upgraded on the basis of inheriting the classic herbal tea formula of the red pot Wang Laoji, with strong herbs, sweet and refreshing taste, and healthy upgrades. Summer is hot, for people who are heavy in oil and spicy and love to stay up late to catch fire, black herbal tea is the only choice.
Packaging upgrades, slim black cans
Wang Laoji's classic red can herbal tea packaging color matching adopts the traditional Chinese red, and the Wang Laoji black herbal tea packaging upgrade perfectly combines traditional and trendy elements, using a red character design on a black background, the can body is slender, cool and fashionable, simple and generous, catering to the new aesthetics of contemporary young people.
Determined to create tens of billions of items
As a well-known herbal tea drink in China, Wang Laoji's classic red can sales reach tens of billions of yuan a year. In the context of the current market pursuit of healthy life, Wang Laoji black herbal tea with 0 sugar, 0 fat and 0 calories will become the king fried product in the market.
Wang Laoji's comprehensively upgraded version of black herbal tea is a healthier, stronger herbal tea taste, three points sweet herbal tea drink, is a collision of tradition and new national tide. A few days ago, the sugar-free tea market has great potential, and I believe that black herbal tea will be the next hot item created by Wang Laoji!