Anxi Tieguanyin Autumn Tea Price Rise Revealed (II)
High-end tea is good and easy to sell
Autumn tea is full of green fragrance, and the Anxi tea market is hot and busy. The reporter visited and found that in many of the main tea producing townships in Anxi, 600-1000 yuan per kilogram of Mao tea abounded. The soaring price of high-end good tea is the outstanding feature of this year's Anxi Tieguanyin Tea Market.
High-end tea "grab tea" and "divide tea" occur frequently
Recently, the reporter walked into the streets of Xianghua Township, where the traffic flowed endlessly and the tea trade was hot. Tea farmers and tea merchants carrying tea leaves are bustling, and the shops on both sides are three floors outside, fighting tea and dividing tea, surrounded by water, so it is not lively.
The streets of the town are like this, and the villages are equally hot. "This year's mao tea production of more than 3,000 pounds, each pound of the lowest price of 300 yuan, the highest 1,000 yuan, every day about 20 or 30 tea merchants from the morning to come to the appointment to order, noon after the finished product can be sold." High-end mao tea, tea merchants basically can not exclusively enjoy, a tea often to four or five people to divide. In an old mansion in the old village of Xianghua Township, Chen Ningshi, a famous smith of Anxi Tieguanyin, sat on the stone steps of the courtyard, looked down to pick tea stems, smelled the incense carefully, and said with a firm face, good tea comes from good tea green, and good tea green comes from the strict management of tea gardens.
At the acquisition point of the Tianxiang Soul Tea Professional Cooperative in Shishi Village, Xianghua Township, Zhan Guozhen, a municipal skill master, is busy at the review table, tasting the autumn tea sent by the tea farmers one by one. Zhan Guozhen said that this year, there are more middle and high-level tea leaves, and tea merchants are mostly from Guangdong, Xiamen, Quanzhou, Zhangzhou and other provinces and cities, with as many as 60 or 70 per day. In the peak season, his daily sales can reach 500,000 yuan.
The phenomenon of high-end tea "grabbing tea" and "dividing tea" also appears in other major tea producing townships. In the main tea producing townships such as Gande, Xiping, Huqiu and Longjuan, there are also many Mao tea with a unit price of about 1,000 yuan. In The Huqiu Yuyuan Tea Estate, the proportion of Mao tea from 500 yuan to 1,000 yuan has increased significantly. Chen Yifeng, master of Anxi Tieguanyin and technical director of Yuyuan Tea Industry, said that this year's requirements for the orchid fragrance and Guanyin rhyme of Tieguanyin by foreign merchants are relatively clear, and high-end tea is hot.
Internal and external factors have contributed to the popularity of high-end tea
The reporter learned that the popularity of high-end tea in Anxi Autumn Tea this year was jointly promoted by internal and external factors.
First of all, on the eve of the National Day, in order to do a good job in the production and marketing of autumn tea, the Anxi County Party Committee and County Government were concerned about the tea farmers, took the initiative, and held the Autumn Tea Production and Marketing Docking Conference on September 29, and carried out online and offline signing, and 5199 tons of Anxi Autumn Tea were ordered on the spot, accounting for nearly 30% of the county's autumn tea sales, which directly boosted the confidence of tea farmers and tea merchants.
Secondly, China Tea Group, Beijing Small Pot Tea, Bama Tea Industry, etc. have increased the purchase of Anxi Autumn Tea, and launched "explosive models" that have sold well in the market. For example, China Tea Group has worked hard to create a high-end Tieguanyin new product "Water Hidden Fragrance". "The really good Tieguanyin is not only to smell the incense, but also to drink the incense, to leave the lips and teeth fragrant." Shuizang incense 'main 'fragrant water', pay attention to the 'cover cup orchid fragrance, taste honey sweet fragrance, cup bottom flower and fruit fragrance' of the three spices in one. Chen Zhixiong, executive deputy general manager of China Tea Xiamen Company, said. After the launch of the product at the end of June, there were out-of-stock in many parts of the country, and the tea group in the autumn tea season made a larger acquisition of the high-end Anxi Tieguanyin. Another example is the "this tea peak" launched by Yuyuan Tea Industry, "Red Everest", "Platinum Edition" and "Golden Edition" and several other high-end products have once again been popular, and the market heating up is very obvious.
Finally, there are external factors. This year, Xinhua News Agency, Guangming Network and other central media have repeatedly published articles saying, "Many tea marketing has gone beyond the scope of daily drinking products, or defrauded consumers, or hidden corruption risks, or transformed into financial products to create circle money scams." And the banner clearly proposed, "Tea is used to drink, not to fry." "Trying to curb the unhealthy trend of speculating on financial tea and futures tea." Tea merchants feel that tea is not hyped is the mainstream, tea returns to the original attributes, and Anxi Tieguanyin is favored because it is the best in oolong tea.
Source: Quanzhou Evening News
Editor: Chen Xiaohui, Anxi County Rong Media Center
Review: Lin Kunyuan, | of the first instance, Yang Weiyi, | of the second instance, Chen Zhiwei, | of the third instance
Article source: Anxi Newspaper