On March 28, the first experience store in Daoxiang Village opened its doors in Guanqian Street, Suzhou. As the first attempt of "Guoxiang New Beauty Point", and in its century-old store site Guanqian Street, Chinese dim sum and Su-style aesthetics shine together, attracting many diners to visit the store.
According to reports, Suzhou Daoxiangcun was founded in Suzhou in 1773, and is one of the first batch of Chinese time-honored brands recognized by the Ministry of Commerce, jiangsu province and Suzhou intangible cultural heritage protection unit, as well as the founder of the "Daoxiangcun" brand and the holder of the "Daoxiangcun" pastry trademark. After nearly two and a half centuries of continuous operation, Daoxiangcun has developed into a large-scale modern enterprise group, with more than 700 stores and supermarket counters in the country, and its products are exported to more than 40 countries and regions overseas.
Based on the traditional Suzhou culture, the newly opened Daoxiangcun Experience Store has carried out a "national tide" attempt in store style and products, and has a freshly baked naked sales area, a handmade area, a tea leisure area, a cultural experience area, etc., so that the public seems to be in a modern show of traditional and exquisite life. Nearly 70 kinds of products not only include a variety of freshly baked and sold pastries, but also exquisite dim sum integrated into the cultural BIG IP such as "Suzhou Garden" and "Dream of the Red Chamber". For example, the Suzhou Garden Series integrates the famous Humble Administrator's Garden, Lion Grove, Tiger Hill, Canglang Pavilion and other garden cultural elements into the pastry.
Ai Man, deputy general manager of Suzhou Daoxiang Village and the sixth generation inheritor of daoxiang village traditional skills, said that with the improvement of people's living standards, quality consumption has become a trend. Daoxiangcun innovatively launched the first experience store to cater to this trend, based on the local culture of Suzhou, and empower products. In addition to the "Suzhou Garden", "Dream of the Red Chamber" and "Qianlong Tandian" series of products, Daoxiangcun's own IP - "Six Generations of Shoshu" series of products has also been developed. "The master is the benchmark and gatekeeper of Daoxiang Village, who has served Daoxiang Village all his life, shouldering the inheritance of Daoxiang Village's pastry making skills, which can be traced back to six generations. Through historical verification, we have excavated the IP of the 'six generations' so that consumers can experience the ingenuity that has been passed down for more than two centuries," Ai Man said.
Zhou Guangjun, president of Daoxiangcun Group, said that Daoxiangcun Experience Store is not only a revival of Chinese pastries and Su-style aesthetics, but also a bold attempt to the future Chinese pastry market. At the scene, there are many young people in the store who come to punch in. "Through the glass, you can see the chef making pastries on the spot, which is very appetizing! There is also a 'Rice Fragrant Gift Office', which is very ceremonial to buy. Xiao Wang, a post-00 consumer, said happily.
Yangzi Evening News/Purple Cow News reporter Li Chong
Proofread by Faye Wong
Source: Purple Cow News
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