The "Shangnan Luming" tea regional public brand conference was held at the 8th Western Tea Expo
Strategic cooperation signing ceremony
Western Network News (reporter Shi Yongbo) On October 31, the "Shangnan Luming" tea regional public brand conference was held at the Xi'an International Convention and Exhibition Center, adding a strong ink to the 8th Western China International Tea Industry Expo and the 3rd Silk Road Shaanxi Tea Culture Promotion Week, and adding a new landmark business card to the Shaanxi tea regional brand.
At the press conference, the People's Government of Shangnan County signed a strategic cooperation agreement with Hejun Group and Tea Culture tourism Company, Shangnan Tea Development Center and Luli Development Co., Ltd. of Zhouning County, Fujian Province, to carry out in-depth cooperation in the construction of Tea Sea Park and tea culture tourism resource cooperation in Shangnan County; The company signed a purchase agreement with Shangluo Shangshan Tea Industry Co., Ltd. worth 1.155 million euros for Shangnan red crushed tea and Shangnan organic green tea powder; Shaanxi Yongxingtai Tea Industry Co., Ltd. signed a tea procurement contract worth 6 million yuan with Shaanxi Shangnan County Tea Associated Company; and Shangnan County Qinyuan Spring Tea Industry Co., Ltd. signed a tea procurement contract worth 5 million yuan with Pucheng Qidao Tea City.
Zheng Guojian, director of the National Tea Quality Supervision and Inspection Center, praised Shangnan Tea, saying that Shangnan Tea is safe and delicious, with beautiful appearance and beautiful color. Black tea is moist and the soup color is also bright and pleasing to the eye. The aroma is pleasant, green tea is tender with orchid aromas, and black tea is sweet with fruity aromas. The taste is very delicious, fresh and sweet, and black tea is also sweet.
Jiang Tong, senior partner of Hejun Consulting, interprets Shangnan Luming
"Legend has it that Shangnan tea originated from Xianlu bit tea, this one legend, we put the connotation, dig it into a story, so that the origin of Shangnan tea, there is a very vivid, such a spreadable symbol." Jiang Tong, senior partner of Hejun Consulting, who comprehensively handled the brand upgrade of Shangnan Tea, believes that this brand release can be said to make Shangnan Tea rise from ecological value to cultural value, which is a real brand upgrade, and what supports the brand of Shangnan LuMing is the three high and three expensive tea here.
Jiang Tong introduced, three high, the first high latitude, 33 degrees north latitude, so its average temperature is very low, so there is basically no insect pests; the second high altitude, the growth cycle of the Daqinling tea plant is long, so its nutrient accumulation is very solid; the third mineral content is high, the Shangnan tea area is the soil of the gneiss, which is very conducive to mineral absorption; the three nobles are noble, Shangnan tea is produced from the Chinese dragon vein Daqinling; the bloodline is noble, Shangnan tea begins with Xianlu tea; the temperament is noble, the soup of Guan Zhi is dew, and the smell is like an orchid. The taste is like liquor.
Wang Chao, chairman of Shangnan County Qinyuan Spring Tea Industry Co., Ltd., said that from Shangnan Tea to Shangnan Luming, it can be seen that the government's investment is greater and the direction is clearer, and through the promotion of public brands in this area, it will bring better development to enterprises, which can make Shangnan's tea products go further and go better.
Shangnan tea picking dance
Zhu Ximin, director of the Shangnan County Tea Industry Development Center, said: "The release of the public brand of Shangnan Luming is a new beginning for the development of the Shangnan tea industry. It marks that Shangnan integrates the resources of Shangnan tea industry with modern market thinking and brand strategy on the basis of inheritance and development. We will adhere to the development concept of park construction, clean processing and industrialized operation, give full play to the advantages of resources, highlight the demonstration of transformation and upgrading, expand the scale of the base, optimize the variety structure, strengthen leading enterprises, give play to cultural advantages, and continuously improve the quality and efficiency of the development of the Shangnan tea industry!
Li Yujiang, vice mayor of the Shangluo Municipal People's Government, said that the most beautiful thing in Qinling is Shangluo, and good mountains and good water produce good tea. The whole territory of Shangluo is located in the hinterland of Qinling Mountains, with excellent ecological environment, and has been awarded the first batch of "Agricultural Product Quality and Safety City" by the state. In the 1960s, Zhang Shuzhen successfully implemented the "Northward Shift of Southern Tea" in Shangnan County, which opened up the arduous and glorious process of shangnan county's tea industry, and subsequently promoted Shangluo to become the northernmost emerging tea area in western China. For half a century, Shangnan County has adhered to a blueprint to the end, and has always promoted the tea industry as the leading industry in the county, and has achieved remarkable results.
Zhao Juyang, deputy secretary general of the Shaanxi Calligraphers Association, specially created a calligraphy to present to Shangnan County
As of 2019, Shangnan County has a total of 250,000 mu of tea gardens, achieving "one mu of tea per capita", with an annual output of 6,500 tons of tea and an output value of 1 billion yuan, driving 8,900 poor households and 24,000 people to increase their income steadily, the tea industry has become a pillar industry for farmers in Shangnan County to get rid of poverty and get rich, and an important guarantee for achieving poverty alleviation, the launch of the Shangnan Luming brand will surely become a new node in the development of Shangnan tea, laying a brand foundation for Shangnan tea to go out.
It is reported that the press conference was hosted by the Shangluo Municipal Agricultural and Rural Bureau and the Shangnan County People's Government, and co-organized by the China Cooperation Times And Tea Weekly, the Shangnan County Tea Industry Development Center, the Shangluo Tea Research Institute, hejun Group and the Tea Culture And Tourism, and co-organized by Shenzhen Huajuchen Industrial Co., Ltd. and the Shangnan County Tea Industry Association.
Source: Western Net
Editor: Zhang Jing