People who like to watch live broadcasts should be very familiar with Sydney's name, from "net red" to Taobao TOP3 anchors with more than 40 million fans on the whole network, in addition to luck, it is inseparable from Sydney's personal struggle and efforts in career. Familiar with it, Sydney, as an anchor, almost all year round, in addition to sleeping, basically the rest of the time is in the company's business, after adjusting the live broadcast frequency to daily broadcast, it is in a state of continuous running forward. This year's Double Eleven, Red Bull ®️ Annegi continues to provide energy, recovery and energy for Sydney and its team, and maintains a good state in the high-intensity live broadcast boom of Double Eleven, so that Sydney can bring consumers a better product consumption experience at the same time, but also allow Red Bull ®️ Annegi to establish a better brand reputation in the market of functional drinks.
Prior to this cooperation with Sydney, in the early 2020, Wang Zulan launched Red Bull ®️ Aneji in the Douyin live broadcast room, and during May, in addition to Wang Zulan's debut with goods, Red Bull ®️ Aneji also cooperated with Ye Xuan to broadcast a hot Taobao live broadcast. On August 14, Douyin anchor Lao Luo added a handful of oil to Red Bull ®️ Aneji. At the Douyin Festival, he won the popularity king of the whole night in the Lao Luo live broadcast room, and was also the sales champion of the night. Since the launch of Tmall Supermarket on August 5, August 23 has become Tmall Supermarket Red Bull series beverage NO.1, September 1 only 28 days cumulative sales of more than 13192 boxes, far more than the sum of other similar brands.
And this year's double eleven, Sydney live broadcast room in addition to everyone is familiar with beauty products, Red Bull ®️ Annegi also strongly entered the live broadcast room, with the spirit of "challenging themselves, breaking through the limit", looking forward to colliding with Sydney to produce a different spark. At present, Sydney live broadcast room has played more than 400 explosive product previews, double eleven discounts and discounts are even more surprising! From November 1 to November 3, 19:00-20:00, Red Bull ®️ Annegi will be on the first wave of Sydney live broadcast room grand shelves, Taobao live search: Sydney _Cherie or search live room ID: 53644, get Sydney exclusive coupons immediately reduced, 1 piece to hand only 54.9 yuan!
High-quality products are the basis of live broadcast hot sales, and the reason why Red Bull ®️ Aneji Beverage can stand out from a variety of functional drinks is because in the current Chinese market, it has obtained the Hong Bull products with the "health food" logo of Tencel Pharmaceutical and Healthcare Co., Ltd. (the founder of the Red Bull brand and the founder and legal holder of the "Red Bull" Chinese trademark, the "RedBull" English trademark, the figurative trademark and the canned three-dimensional trademark). It is also a new product tailored to the needs of the Chinese market, with a can of Red Bull ®️ Aneji taurine containing up to 475 mg, which is 3.8 times more than other functional drinks. With enhanced taurine and newly added American ginseng extract as the main raw materials, and vitamin B6 is added, various ingredients effectively relieve physical fatigue.
Red Bull ®️ Annegi drinks are everywhere, especially suitable for overtime parties, sports fitness people, gaming esports and long-distance driving crowds, it is a good assistant to fight fatigue, drinking a can can always fill up the physical strength! Depending on individual differences, it usually starts to work within half an hour, leaving you feeling energized. All in all, as long as it is a moment of long concentration, with Red Bull ®️ Anegi, you can keep you in the best shape, play at the best level, Red Bull supports you all day!
As early as 2020, Red Bull ®️ Aneji Beverage formally reached a partnership with the Chinese Athletics Association to implement the help of Chinese athletics into action and encourage Chinese track and field athletes to set new records.
In addition to these, Red Bull ®️ Annegi is also vigorously promoting its own channel construction. Since the end of 2020, Red Bull ®️ Annegi has joined forces with CCTV to meet consumers and sports fans through video advertisements on CCTV-5's "Golden Arena" and "World Football", which further demonstrates Red Bull ®️ Anegi's support for athletics and sports.
This year, Red Bull ®️ Annegi has formed a strategic cooperation with Yadi, the world's two-round electric first-ranked Yadi, cross-border alliance, energy collision, showing the brand spirit of "challenging themselves, breaking through the limit", bringing consumers a new experience of "energy", while creating more fashionable and high-end co-branded products, but also building a brand consensus, realizing the innovation and upgrading of both sides of the cooperation and leading the future.
In addition to the online platform, Red Bull ®️ Annegi is also vigorously promoting the construction of its own offline channels, and has been shopping in many provinces and regions such as southwest China, south China and east China, and gradually achieving national coverage. It is foreseeable that the emergence of Red Bull ®️ Annegi will change the current pattern of China's functional beverage market, become a breaker in the beverage market in 2020, and open a new chapter in the development of the Red Bull brand in China.