At present, the movie National Day file is creating new records every day. But if you want to play, no one can play Xu Zheng. "Three or two branches of peach blossoms outside the bamboo, the prophet of the spring river plumbing duck", he made a movie of Su Shi's poems written in spring colors, showing the birth process of China's first TV advertisement in the early days of reform and opening up in "My Father and Me".
After watching the movie, Xiaobian went to check, China's first TV advertisement was really The Shanghai Television Station broadcast "Ginseng Yangrong Wine" in 1979, when it was broadcast, it was popular in Shanghai, and the "Ginseng Yangrong Wine" at major tobacco and alcohol counters was quickly sold out.
In the film, the "Mr. Duck" played by Xu Zheng dares to try new things, is uneasy about the days of drinking tea and reading newspapers, and he still can't figure out what is "advertising", so he dares to say "There was no before, and there will be no future?" ”
He is extremely mobile, and he promised the factory director that he would run sales channels and contact TV stations, and the children's teachers, his neighbors at home, and the passengers on the bus were all the targets of his sales of medicinal liquor.
He told everyone that in the future, you can call without a telephone line, there will be a bridge on the Huangpu River, and Pudong will build a lot of high-rise buildings...
His education for his son was that "if we want to do it, we have to be the first duck to go into the water."
In this story of four fathers of different periods filmed by the four directors, Xu Zheng's "Duck Prophet" carries a strong Personal Style of Xu Zheng as always, full of humor full of life, and often makes people smile.
More importantly, although it is only a few tens of minutes, the information density and Easter eggs in "Duck Prophet" have a "stem", which is definitely the highest of the four stories, so that the audience is still relishing the review after watching it, and even opens the two brush and three brush mode to find the "stem".
Easter Egg One: True Lane
This time, Xu Zheng's "Duck Prophet" still focuses on the story in the Shanghai alley, which is the same as the background setting of his filming of "My Motherland and Me" "Winning the Championship", and even more concrete, even the shooting and shooting is the same Jing'an Villa, which is also Xu Zheng's unique feelings for his hometown as a Shanghainese.
And Han Haolin, who played his son in "Duck Prophet", is the third cooperation between the two. Interestingly, this time Han Haolin's character name is also called "Winter Winter", the reason why the word "also" is used, it is because in the "Win the Championship" chapter of "My Motherland and Me", Han Haolin's character name also happens to be called "Winter Winter".
Not only did Han Haolin continue the setting of his previous works, but also his little friend "Xiaomei" appeared in "Duck Prophet", who was also played by Fan Yujie, who played the role of "Xiaomei" in the "Winning Championship" chapter of "My Motherland and Me".
There are also familiar faces in the neighborhood, including director Zhang Jianya and Shanghainese actor Zhang Zhihua, who also played the neighborhood neighbors in the "Win the Championship" section of "My Motherland and Me". This level of detail is ingenious enough.
Easter Egg Two: True Couple
"Duck Prophet" portrays the social situation and character group portraits in the lane in 1978, and many star artists have wonderful cameos in it, such as Wan Qian playing the medicine and liquor counter salesman with a smile and kindness, Zhang Guoqiang playing a cadre portrait of the distillery director, and the husband and wife played by Jia Bing and Zhang Yuqi are full of joy.
But speaking of couples, there are at least two real couples in "Duck Prophet".
Among them, Sha Yi and Hu Ke played a couple. On the bus, Sha Yi was almost moved by the "situation advertisement" of Dong Dong and Zhao Pingyang singing and harmonizing, and in order to please the old man, he was ready to pay for wine, and the look of pleasing his wife almost made people think that it was the true color.
And Xu Zheng's wife Tao Hong also made a cameo role as Dongdong's class teacher, and she and Xu Zheng argued about family education in the office, like the scene that will appear in life.
Easter Egg Three: True Profession
The number of cameos in "Duck Prophet" and the weight of The Cast are enough to make many movies envious. What is even more enjoyable is that some of the cameos of some of these characters are cameos in their true colors.
The big director Zhang Yimou made a cameo appearance as the director of the TV station in the film, and he asked the young choreographer played by Ou Hao to take a look at the newly filmed advertising film when Versailles said, "Take your commercial to see, don't fool me, I can have made a movie." Guys, where did this guy just "make a movie"?
And Cao Kefan, who is clustered next to the tv station director, is a real Shanghai celebrity host, saying that he starred in "Duck Prophet", which is not an exaggeration at all.
Easter Egg Four: True History
China's first television commercial was broadcast in 1979. On January 28, 1979, Shanghai Television broadcast China's first television advertisement, Shangui Yangrong Wine, and received 300 yuan in advertising fees. The "Duck Prophet" is based on this story as the prototype for creation, and according to Dong Dong's composition, the savings earned by his father Zhao Pingyang's various scalping businesses are exactly more than 300.
According to Wang Zhicheng, the former head of the advertising department of Shanghai Television Station, the price of "Ginseng Yangrong Wine" was expensive at that time, which may be the reason why the earliest sales were not good: in 1979, the per capita annual net income of Chinese farmers was 160.17 yuan, and the monthly salary of a university undergraduate student at the TV station was only more than 60 yuan, but a bottle of "Ginseng Yangrong Wine" sold for fifteen or six yuan.
The turnaround came after the advertisement was broadcast, and although the 1 minute and 30 seconds advertisement was only broadcast five or six times in total, the effect was surprisingly good, "The main stores selling that medicinal liquor in Shanghai were all sold out and out of stock." After the advertisement was broadcast, it was followed by a 10-second slide that read: "Shanghai Television will accept advertising business from now on." ”
Walking out of the theater, many people remember the "Mr. Duck Prophet" created by Xu Zheng - under the playful and cute appearance of the little people, it is a "big heart" that is willing to try new things and dares to be the first in the world.
In order to sell medicinal liquor, he spent his days nagging and thinking of various "unreliable" ideas, using his own home as a warehouse, and pulling his son to be an extra, just to open up the sales channel of "Samgui Yangrong Wine".
Once an English trainer, he was a stand-up comedian boy
The boldness of "Mr. Duck Prophet" is not to say that it was 40 years ago, but it is not outdated even now.
Because what people are most afraid of is not hard work or harsh environment, but changes in the environment, especially great changes. The original "path" can no longer be relied upon, just like a person who can't walk without a crutch.
You see, the boy in the talk show conference used to be an English training teacher, who loved talk shows and developed a second career before joining the talk show industry.
As a result, as soon as he turned around, the epidemic came, the visa was suspended, the English training was cold, and he could comfort himself temporarily.
Later, the "double reduction" policy made the education and training industry as a whole earthquake. As a result, Tong Mo boy simply became a full-time talk show actor, and ridiculing himself became the main content of his talk show.
Therefore, Xu Zheng, a native of Shanghai, told us with the story in the alley that "Mr. Duck Prophet" is not only not a small person, but also seems to have said the true meaning of education in a cheerful way: the era of double subtraction must have a new way of thinking: we may not be the first duck to go into the water, but at least to educate children to dare to face the uncertainty of the future, has become an examination question for everyone in this era.
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Editor: Chen Xihan